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Abhay
Arjun
Ayash
Jayesh
Pravas
Mujtaba
Monalisa
ICE-CREAM Harshankit
Jagmohan
1
BACKGROUND
2
3
OCEAN
4
STRENGTH
5
WEAKNESS
6
OPPORTUNITY
7
THREATS
9
PROBABLE CAUSATIVE FACTORS
Irregular Supply
Replacement problem
11
GORDON E MIRACLE
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OBJECTIVES
Price
Pro
U CT mo
OD tio
PR n
Physical Distribution
13
CONSTRAINTS
Traditional Company
No Credit System.
14
CORE CONCENTRATION
Incentives to salesperson.
Retailer’s Gain.
15
COST BENEFIT ANALYSIS
90,001 & above effort 150 150 1600* nothing Extra revenue
1,00,001 & above effort 500 500 2000* nothing Extra revenue
(figures in rupees) & (per day salesman target is Rs.50,000 in peak season
assumed)
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CBA CONT…
17
strategic objectives
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CYBERSTORE LINKS
http://www.amul.com/cyberstore.php
http://www.amul.com/icecream/order.html
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RECOMMENDATION…
21
THANK YOU…
22