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THE COUNTRY OF TOURISM

THE COUNTRY OF NATURAL BEAUTY


AND THE COUNTRY OF OPPORTUNITY
MALAYSIA
GROUP MEMBERS

Liton Kumar Kundu (02)

Afroza Chowdhury (52)

MithilaSanhita Majumder (62)

Nayan Dey (72)

Md. Washim Farazi (92)


WE’LL BE PRESENTING…

1. History & Economy of MALAYSIA


5. Management Practice

3. Culture of MALAYSIA
6. Negotiation Practice

4. Business Etiquette in MALAYSIA


GEOGRAPHIC LOCATION
ABOUT MALAYSIA
History of Malaysia
• A geographically truncated Malaysia emerged out of the
territories colonized by Britain in the late nineteenth
and early twentieth centuries.

• Britain was attracted to the Malay peninsula by its vast


reserves of tin, and later found that the rich soil was
also highly productive for growing rubber trees.

• Malaysia was established in September 1963 through the


union of the Independent Federation of Malay.

• The theme of Malaysian is “One Malaysia” which
indicates the Malaysian as number one.

Thomas Williamson (www,advameg.inc.)


CITIES OF MALAYSIA

• • Kuala Lumpur (1 February 1972)


• • Ipoh (27 May 1988)
• • Kuching (1 August 1988)
• • Johor Bahru (1 January 1994)
• • Kota Kinabalu (2 February 2000)
• • Shah Alam (10 October 2000)
• • Malacca Town (15 April 2003)
• • Alor Setar (21 December 2003)
• • Miri (20 May 2005)
• • Petaling Jaya (20 June 2006)
• • Kuala Terengganu (1 January 2008)

en.wikipedia.org
ECONOMY OF
MALAYSIA
ECONOMIC PROFILE

GDP - $378.9 billion (2010 est.)


GDP per capita (PPP)- $14,700 (2010est.)

Labor force - 11.29 million (2010 est.)


Population below poverty line - 5.1% (2002 est.)
Unemployment rate - 5% (2010 est.)
Inflation rate (consumer prices)- 0.4% (2010 est.)
GDP COMPOSITION BY
SECTOR

Source: https://www.cia.gov/library/publications/the-world-factbook/geos/fr.html
INTERNATIONAL TRADE

lion
s - electronic equipment, petroleum and liquefied natural gas, wood and wood products, palm oil, rubber, textiles
lion
s - electronics, machinery, petroleum products, plastics, vehicles, iron and steel products, chemicals.
ign investment at home - $86.43 billion
ign investment abroad - $70.7 billion

Source: https://www.cia.gov/library/publications/the-world-factbook/geos/fr.html
MAJOR INDUSTRIES

1. Rubber and palm oil processing

2. Light manufacturing

3. Electronics

4. Logging & timber processing

5. Agriculture processing,
CULTURE OF
MALAYSIA

1. Ethnic groups, Religion & Language

4. Superstitions
2. Family Values

5. Hofstede’s
Cultural Dimensions
3. Public Conduct
ETHNIC COMPOSITION

Source: http://www.worldbusinessculture.com
RELIGIOUS MAKE-UP

Source: http://www.worldbusinessculture.com
Language of
MALAYSIA
English Malay

Cantonese Hokkien

Mandarin Tamil

Others
MALAYSIAIN FAMILY VALUES

amily is considered the centre of the social structure.


is a great emphasis on unity, loyalty and respect for the elderly.
es tend to be extended, although in the larger cities this will naturally differ.
tended family provides both emotional and financial support.
ies have few children, but parents take their role as guardians and providers very
RELATIONSHIP – PUBLIC VS.
PRIVATE

ve different rules of behavior for people within their social circle and those wh

lite in all dealings, it is only with their close friends and family that they ar

les and responsibilities, including being available should you be needed. Friendsh
ACCEPTABLE PUBLIC
CONDUCT

ay bow instead while placing their hand on their heart .

e the ladies first and then move on to introduce men.


ople like to eat with their hands. The practice is also followed in the restaurants.

r, leave a place or pass by someone, show a moderate bow, which gives the expression of "excus
UNACCEPTABLE PUBLIC
CONDUCT

1.Don't expose the bottoms of their shoes, or prop their feet up


2.Avoid public display of anger, try to take things easy.
1.

3.One should not touch other people’s top portion of the head.
4.Malays do not appreciate display of affection in public places.
5.Touching someone from the opposite sex is also avoidable.
SUPERISTATIONS
HOFSTEDE’S CULTURAL
DIMENSIONS

Power Distance Individu-alism

ividualism
( Power Distance
MAS
) : ( Masculinity
Index
VAI): ( Uncertainty
): Avoidance ):
idualism
PDI scorescore
relates
Masculinity
focuses
to the
focuses
on degree
the at
L ooks degree
onof
the
theequality
to
degree
which
level ofor
toa inequality
which
culture
tolerance a for
culture
values
between
and
reinforces
people
reinforces
uncertainty inthe
and a the
co
tr
ambig

MasculinityUncertainty Avoidance
HOFSTEDE’S CULTURAL
DIMENSIONS

Source: http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/individualism/
Source: http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/individualism/
BUSINESS ETIQUETTE IN
MALAYSIA

1. Making Appointments

4. Business Cards

2. Meeting & Greeting


5. Business Gifts

3. Business Dress
MAKING APPOINTMENTS

vAppoints are necessary and should be made


at least 2 weeks in advance.

vDo not try to schedule meetings during July


or August as this is a common vacation period.

vAppointments may be made in writing or by


telephone and, depending upon the level of the
person we are meeting, are often handled by
the secretary.

vAvoid exaggerated claims, as the Malays do


not appreciated hyperbole.
MEETING & GREETING

ember of the opposite sex.

the person they are meeting.


neer) and honorific titles are used in business. Malays and Indians use titles wit
BUSINESS DRESS

1.Both men and women are expected to dress properly.


2.Dress conservative and invest in well-tailored clothing.
3.A suit and tie for men
4.A knee-length skirt and long sleeves for women.
5.Pants are not acceptable female attire and adults are not to wear shorts.
6.Do not wear yellow and avoid white.
BUSINESS CARDS

nged after the initial introductions.


hinese, have one side of your card translated into Chinese, with the Chinese chara
overnment officials, have one side of your card translated into Bahasa Malaysia.
ht hand only to exchange business cards.
d you receive before putting it in your business card case.
eone's business card is indicative of the respect you will show the individual in
card in their presence.
BUSINESS GIFTS

. If invited to someone's home for dinner, bring the hostess pastries or good quality chocolates.
2.Never give alcohol.
. Avoid white wrapping paper as it symbolizes death and mourning.
. Avoid yellow wrapping paper, as it is the color of royalty.
.If you give food, it must be “halal” (meaning permissible for Muslims).
.Offer gifts with the right hand only or both hands if the item is large.
.Gifts are generally not opened when received.
BUSINESS COMMUNICATIONS

rely on non-verbal communication (i.e. facial expressions, tone of voice, body language, etc).
s in conversation are customary, especially before answering questions.
ime to consider words and wait about 10 seconds after someone has finished talking before
an important element of Malaysian communication
may laugh at what may appear to outsiders as inappropriate moments. This device is used to
will very rarely say "No" but will say "Yes" after a very long pause instead
GENERAL MANAGEMENT
PRACTICE
ement Practices in Russia
Management Practice in Malaysia
Planning

Organizing

Staffing

Leading

Controlling
Management Practice in Malaysia

Planning
Organizing Stuffing Leading Controlling

Planning organization Mid-term planning orientation. (One to five years


plan)
Decision Making Seniority based decision-making.

Level of Involvement? Involvement of few people at higher level.

Familiarizin
Where are decisions initiated? Decisions flow from the top to down
g Non-dairy
How quickly are decisions made Building
Building of the
Slow decision-making : fact implementation
Milk Building
decision Brand
Brand
Brand
How quick is the decision implementation ImplementationProposition
Proposition
Proposition
is relatively slow because of the
involvement of many people.
Management Practice in Malaysia

Organizing
Planning Stuffing Leading Controlling

Who is responsible for activities? Collective responsibility and accountability

How clear are the responsibilities Clear and specific decision responsibility

Structure of organization Bureaucratic organizational structure with


hierarchical order.
FamiliarizinCulture
Nature of Organizational There is a divergent organization culture with
g Non-dairy ethnic group. Building
Building
Milk Building
Identification with what? Brand
Brand
Identification is with the profession and shows
Brand
Proposition
greatest loyalty with company. Proposition
Proposition

www.pacificbridge.com
Management Practice in Malaysia

Stuffing
Planning Organizing Leading Controlling

When are people hired? Skilled, graduate and if needed outsourced from other
countries.
Who recruits? Respective organizations and recruitment agencies.

Loyalty is to whom? Loyalty to the company

How is performance evaluation done? Very frequent performance evaluation for new employees

What type of results is appraised? Appraisal of long-term performance


Familiarizin
How are promotion allowed? Promotion based on individual performance
g Non-dairy Building
Building
Milk done? Building
How is training and development Brand
Training and development are provided Brand
when there is a
Brand
threat to leave the organization.
Proposition
Proposition
Remuneration & benefits Proposition
According to experience & qualification of the employees.
Job security Prior notice is given before firing. Moderate security.
www.pacificbridge
Management Practice in Malaysia
Leading
Planning Organizing Stuffing Controlling

Leading style Previously autocratic gradually transforming


into participative leadership.
Management style Directive democratic style.

How is confrontation done? Communication primarily top-down.

Familiarizin
Nature of communication Up-bottom communication
g Non-dairy Building
Building
Milk Building
Brand
Brand
Effect of (participation in decision making) Brand
Employee’s view is taken under consideration.
Proposition
Proposition
Proposition

www.ccsnet.orga
Management Practice in Malaysia
Controlling
Planning Organizing Stuffing Leading

Who Controls? Control by top management.

What is the focus of controlling? Overall performance of the employees &


productivity.

Is blame fixing done? Blame fixing is avoided; rather face saving is


done.
Use of Quality Circles Increasing use of quality control circles - Six
Familiarizin sigma, DOE, Taguchi methods etc. are used.
g Non-dairy Building
Building
Use of SPC
Milk Building
Widely used controlling technique.
Brand
Brand
Brand
Use of 3Rs Proposition
Proposition
Increasing use of Reduce, Reuse and Recycle
Proposition

www.eurojournals.com
Management Practice Tools

www. asiarooms.com
Management Practice Tools

www. kweentenssial.com
NEGOTIATION TACTICS IN
MALAYSIA

1. Communication

4. Decision
Making
2. Negotiation
5. Agreement

3. Bargaining
COMMUNICATION:

Space orientation •2/3 feet apart

Communication •Indirect

•Handshake
Physical contact •Smile and Nod in case of women.

Pointing •Pointing with index finger is offensive

•May last up to 10 seconds


Silence •Signals neither agreement nor rejection.
NEGOTIATION:

Group Composition •Large

Number Involved •5-18

Establishing Rapport •Short period

Need for intermediary •Local intermediary

Entrance meeting room •Hierarchical order

First meeting •No dealing, only getting acquainted


NEGOTIATION:

Gathering information•Spend considerable time in information

Pace of negotiation •Slow

Negotiation
•Holistic approach
approach, pursue multiple goals at a time and jump back and fo

Leverage
•Leverage relationships. Arguments or logical reasoning is no

Negotiation style •Long term relation, win win solution


BARGAINING:

Persuasion techniques •Deceptive techniques

Final offer •Made more than one, almost never final

Price offer
•Move by 25-40 percent from initial price to final agreem

Time pressure
•Means non willingness to build long term relationsh

Bargaining techniques •Not aggressive


DECISION MAKING:

•Consensus-oriented group process


Decision-making process

Decision maker •Stakeholders

Base of value of decision maker


•Seniority

Risk taking propensity •Moderate risk taker.


AGREEMENT:

•Flexible, Stay connected after contract.


Nature of contract

Presence of Attorney
•Bringing attorney in negotiation shows mistrust.
COMPARATIVE ANALYSIS

Topic Malaysia Bangladesh


Economy Capitalism Mixed
Decision making Slow Slow

Implementation Slow Slow

Responsibility for Group Individual


activities
Organizational structureFormal Formal

Controlling authority Immediate Superior Immediate Superior

Source: http://www.worldbusinessculture.com
COMPARATIVE ANALYSIS

Topic Malaysia Bangladesh


Management style Bureaucratic Bureaucratic

Job security Very High Low

Loyalty to company High Low

Negotiation strategy Win-win game Zero sum game

Expression of No Yes
aggressive behavior

Source: http://www.worldbusinessculture.com
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THANK
QUESTION?
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