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E E R A
AM PET
AR
AMEERA CARPET INTERNATIONAL

VISION :-
To become one
of the top players
in global markets

MISSION :- To Provide high quality product,


reliable service, creativity and functional solutions
Carpet Industry In
India
 The major carpet producing
regions
Uttar Pradesh

kashmir


Rajasthan

Ap
 , Orissa & Karnataka

INDIAN ADVANTAGE
DEMAND AND SUPPLY
DEMAND AND SUPPLY
Sr. country Us $ million Us $ Us $ million
No. 2006-07 million2007- 2008-09
08

1 Australia 11.23 15.54 15.20

2 Austria 6.13 4.75 5.25

3 Canada 10.98 14.74 8.92

4 Germany 153.52 160.67 135.85

5 U.S.A. 403.04 414.62 301.12

6 U.K. 41.61 45.48 24.85


Political
Factors
§ Stability of the
§
country

§
§

§ Government policies
§


Economical
factors
Interest rates

Exchange rate


Social
factors
Attitude to foreign

Product

Role of men and



Technological
factors

R&D


Rate of


technological


change

PORTER ’ S FIVE FORCES
BUYERS

PRICE SENSITIVE

BARGAININGS

PRODUCT

DIFFERENTIATION
INDUSTRIAL RIVALRY

PERSIAN

CHINA

AFGANISTAN

SWITCHING COSTS
SUPPLIERS

SHIPPING

NATIVES
SUPPLIER CONCENTRATION
4 p ’ s of Marketing
product
Potentia
l
product
Augmented
product
Expecte
d
product
Basic
product
Core
bene
TYPES OF THE CARPETS
place
warehousing
 Warehousing: Goa

 Convenience of sea

freight

 Storages in Berlin



Distribution channel
 Settingup of exclusive retail outlets in
Germany

 Collaboration with German retailers like -



Wal-mart, IKEA, many other retail outlets

 German carpet industry is an organized retail


sector
Transportation
PROMOTION
Trade fairs

Domotex Hannover

Heimtextil
Print ads
Online advertising
Price
Concept Of Value Pricing

ØThe goal of value based pricing is to align price with value


delivered

ØValue based pricing is intended to make companies become


more competitive and more profitable
Longer payment terms

Psychological discounting

Special event pricing



Fixed Costs :-

 Land, building,machines,equipments

Operational costs :-

 Distribution, transportation and taxes it also


includes

What kind of material is used

What is the size of that carpet

And what is the weight of that carpet
Type Raw material Size Price (in Euro)

Hand knotted Woolen Wool yarn 12*12 or it depends on € 200 - € 400


Carpets customer

Tufted Woolen Good Quality €500 - €800


Carpets Fabric with tufting ------do-------
guns

Gabbe Woolen Carpets 75% wool 25% €700 - €1000


Cotton ------do-------

Handmade Woolen Wool, nylon and jute €100 - €200


Dhurries ------do-------

Pure Silk Carpets 80% silk yarn & €1000 - €1500


20% cotton yarn ------do-------

Staple/Synthetic Nylon, jute €650 - €900


 SEGMENTATION
 TARGETING
 AND
 POSITIONING
SEGMENTATION
Ø Urban

Ø Social Class

Ø Gender


ØLifestyle


ØPersonality

Ø
ØUser Status

ØReadiness to buy

Ø
TARGETING
 Industrial buyers

 Buyers who intend to buy for home furnishings


 Upper middle class


 High class

POSITIONING


Afghanian Persian , US

carpet carpets

Price


Chinese Ameera

carpets carpets

FUTURE PROSPECTS

 The Indian Carpet Industry has potential for expansion


 Indian Products are acceptable all over the World


 At par on quality and competitive in prices


 We have tremendous flexibility and adaptability



 In accordance with the requirement of consumers.

 Switching over to stock buying rather than placing


orders.

 The only weakness is marketing and fore-


sightedness of the exporters

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