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Артикли и

существительные
- единственное и
множественное число
существительных;
- исчисляемые и
неисчисляемые
существительные;
- притяжательный падеж;
- a, the и нулевой артикль.
Исчисляемые и неисчисляемые существительные
Исчисляемые существительные имеют форму как единственного, так и
множественного числа:

an owl, the owls

Неисчисляемые существительные имеют форму только единственного


или только множественного числа:

milk, English, peace, trousers, people

Говоря о времени, расстоянии и деньгах и рассматривая их как «одно


целое», мы используем глагол в единственном числе:

Three kilometers is my usual distance for jogging.


Исчисляемые и неисчисляемые существительные
Многие неисчисляемые существительные можно сделать
исчисляемыми:

a piece of cake/paper/news/information
a slice/loaf/bar, etc.

С глаголом в ед.ч

- Жидкости и продукты питания (tea, rice)


- Материалы, газы, явления природы (iron, oxygen, hail)
- Учебные предметы и языки (Economics, English)
- Игры (chess, billiards)
- Болезни (flu, mumps)
- ! Абстрактные сущ-е (advice, information, news)
- Собирательные сущ-е (jewelry, cutlery, hair)
Исчисляемые и неисчисляемые существительные

С глаголом в мн.ч.

- Парные сущ-е (pyjamas, scissors)


- Сущ-е, имеющие форму только мн.ч. (clothes,
outskirts)

С глаголом как в ед.ч, так и во мн.ч.

- Групповые сущ-е (crowd, family, team)


Образование множественного числа существительных

cats, radios, kilos,


pianos
-s -ies ladies, countries

heroes, churches, lives, wives,


buses, foxes -es -ves leaves,
wolves
Исключения

Man Men
Woman Women
Child Children
Foot Feet
Tooth Teeth
Goose Geese
Mouse Mice
Louse Lice
Исключения

Sheep Sheep
Deer Deer
Salmon Salmon
Species Species
Series Series
men

children

women
Артикли

Неопределенный Нулевой
a/an A house, an apple Work, chess, TV

Определенный
the The girls, the apples
A VS. THE

A/AN THE
Употребляется с Употребляется с
исчисляемыми любыми
существительными в существительными
единственном числе

a book the book


a flower the information
an ant the muscles
A VS. THE

A THE
«один из», «какой- «этот», «тот самый»,
то», «любой», конкретный
упоминаемый
впервые

He wants to buy a ‘The boat Uncle


boat. Vernon had hired
was still there…’
A VS. THE

A THE
I took a book from the
I took a book from the local library. The book
local library. is about life in Japan.
A VS. THE

A THE
J.K. Rowling is the
J.K. Rowling is a writer that created
prominent writer. magic world of Harry
Potter.
A VS. THE

A THE
He gave me a rose. The rose is my
favourite flower.
Нулевой артикль
- предмет/лицо относится к
определенной группе (Milk is good
for children)
- Northern, eastern…
- Имена и фамилии
- Обращения
- Континенты
- Страны
- Города
- Озера и т.д.
Особые случаи
употребления A/An
- После there is
- Перед hundred, thousand,
million
- Перед couple, dozen, pair,
score, half
- Wait a minute, in an hour,
twice a week
- A little, a few
- После such, rather, quite
Особые случаи
употребления THE
- Уникальные предметы и
понятия (the sun, the
universe)
- Стороны света (the North,
the South)
- Островные архипелаги,
горные цепи, пустыни и
т.д.
- Океаны, моря, реки
- Уникальные сооружения и
памятники и т.д.
32 - 38
Speak – изъясняться
Say (to) - сказать
(формально)
He said to me that he was ill. To speak English
To speak quietly
To speak at the ceremony

Talk – беседовать
Tell - рассказать
(неформально)
You should tell her the truth. Let's go somewhere
private so we can talk.
Устойчивые выражения
to tell the difference - различать
to tell the truth/a lie
tell a story/joke

say prayers – молиться


say yes/no/a few words
the newspaper says
people say
Фразовый глагол turn
обнаружиться, оказаться уменьшить громкость;
включить/выключить отказаться
We turned off our It turned out to be a She turned down the
lights to save power. good experience. new job offer.

on/off out down

into over
A caterpillar turns into a Turn over and look at
butterfly. the next page.
превратиться переключить,
перевернуть(ся),
передавать
homework

o 2 теста на Решу ЕГЭ (образование мн.ч.


существительных и синонимы)
o Тест в Гугл-формах (артикли)
o Памятка по употреблению артиклей
o Сет новой лексики в Quizlet
A VS. THE

A THE
Mercury is the closest Venus has a beautiful
planet to the Sun and name and is the second
it’s also the smallest planet from the Sun
one in the System
OUR TEAM

WIZARD WENDY MAGIC MARY


You can talk a bit about this You can talk a bit about this
person here person here
PROBLEM
Venus has a beautiful name and is the
second planet from the Sun. It’s terribly
hot—even hotter than Mercury
SOLUTION
Mercury is the closest planet to the
Sun and the smallest one in the
Solar System—it’s only a bit larger
than the Moon
MERCURY
Mercury is the closest
planet to the Sun and the
smallest planet in the
PRODUCT Solar System

OVERVIEW VENUS
Venus is the second planet
from the Sun. It’s terribly
hot, even hotter than
Mercury
OUR PLANS

BASIC PRO PREMIUM


$19.99 $25.99 $30.99
Mercury is the smallest Despite being red, Jupiter is actually the
closest planet to the Mars is actually a biggest planet in the
Sun really cold place Solar System
PRODUCT DEMO
Mercury is the closest planet to the Sun and the smallest
one in the Solar System
TRACTION

20%
NEPTUNE
Neptune is the farthest
planet from the Sun

80%
MERCURY
Mercury is the closest Follow the link in the graph to modify its data and then
planet to the Sun paste the new one here. For more info, click here
CASE STUDY

0 0 0
1 2 3
CHALLENGE RESULTS SOLUTION
Despite being red, this Despite its beautiful Jupiter is actually the
planet is actually a very name, Venus is a terribly biggest planet in the
cold place hot planet Solar System
AWARDS

MERCURY
MARS AWARD VENUS AWARD
AWARD

Despite being red, Mars It’s is the closest planet It has a beautiful name
is a cold place. It’s also to the Sun and the and the second planet
full of iron oxide dust smallest of them all from the Sun
MARKET SIZE
SATURN
Saturn is a gas giant and
has several rings

55% MERCURY
5% It’s is the closest planet
to the Sun

40% JUPITER
It’s the biggest one in
the Solar System
TARGET

GENDER AGE
45% 55% Venus has a Jupiter is
beautiful name, but actually the 18-25 26-50
also high biggest planet of
Men Women temperatures them all

INTERE
A
ST
Earth is the planet where we live on
Mercury is the
closest planet to B
the Sun
Saturn is the ringed planet
KEY DIFFERENCES

MERCURY VENUS MARS


Mercury is the closest Venus is a very terribly Despite being red, Mars
planet to the Sun hot place to live is a cold planet

JUPITER SATURN NEPTUNE


Jupiter the biggest planet Saturn is the ringed one Neptune is the farthest
of them all and a gas giant planet from the Sun
HERE IS A TABLE

MASS DIAMETER GRAVITY

MERCURY 0.06 0.38 0.38

MARS 0.11 0.53 0.38

SATURN 95.2 9.4 1.16


A PICTURE IS
WORTH
THOUSAND WORDS
AWESOME
WORDS
7,498,30
0
Big numbers catch your
audience’s attention
INVESTMENT

MARS JUPITER
Despite being red, Mars Jupiter is the biggest
60% is actually a very cold 40% planet in the entire
place Solar System

Mercury is the closest planet to the Sun and the


smallest one in the Solar System
THIS IS A MAP

MERCURY
Mercury is the closest
planet to the Sun and
the smallest one in the
Solar System
COMPETITORS

VENUS Co. MERCURY Inc.


Ve It has a good name, Me Mercury is actually
but it’s terribly hot the smallest planet

MARS Inc. JUPITER Co.


Ma Despite being red, J Jupiter is the biggest
Mars is very cold planet of them all
BUSINESS MODEL

VENUS MERCURY
It has a beautiful It’s the closest planet
name, but it’s so hot to the Sun

MARS JUPITER
Despite being red, It’s the biggest planet
Mars is actually cold in the Solar System
PREDICTED GROWTH

MERCURY
Mercury the closest
planet to Sun

VENUS
Venus is the second
planet from the Sun
Follow the link in the graph to modify its data and then paste the new
one here. For more info, click here
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