Kent Hoang

Kiranjoat Mundi
Linda Ngouv
Valeriya Fomina
Sever Neacsu
 BIC has seen an 2% decrease in sales growth
 Industry is declining as a whole
 Goal is to regain more market share and
maximize profits

 STEEPLE Analysis
 Advertising –
 Television Advertisements
 Billboards

 Shelf Space

 Promotional Events and Marketing Campaigns

 Online Distribution Channel

 Electronic Industry
 Stationary Competitors

 Indirect competitors
 Technology / Electronic Industry

 Risks
 Financial Risks
 Strategic Risks
 Operational Risks
 Hazard Risks
 Market New Product Business
Marketing Sales Finance Development Development
Research

Create Understand
Segregate Reliable Consumers Expand
Advertising Budget Needs /
Demographics Quality Business
Products Wants

Design Improve
In Store Focus / Target Build Rising /Create Develop
Specific Customer Uncontrollable
Display Demographics Relationship Costs New Business
products Strategy
 Operational Risks
 Viral Marketing
 Implementation of strong marketing plan
 Determination time limit of end result
 Hazard Risks
 Power of Competitor.
 Power of Suppliers
 Barriers to Entry
 Conflict of interests with current employees
 Strategic Risks
 Inner Synergies
 Financial Risks
 Currency exchange rates
 Financial Figure Year 2009 Year 2010 Percentage Change

Income from Operations 216.0 304.6 +41.0%

Administrative & other Operating 503.7 566.0 +12.4%

expenses

Benefit per Cost .42 .54 +29%

 Project Information
 Team Members
 Project Stakeholder
 Project Scope
 Time Frame, four phases
 Case for project
 Problem to be solved
 Project Goals
 Project Measurements