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á Only 22 % equity owned by Swiss Authority

á Founded in 1931 to serve mainly central
European Locations
á 1949- It became National Career
á 1970- Started Operation to other locations(
South Africa, South America and Asia)
á 1990- Among Top 20 Airlines
á 2002- Ceased the operation and it became
Swiss International
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á Started with only European Countries

á Product Line
- Coach , Economy , Business and First Class
á Attracted only to Business Travelers
á Premium Pricing
á Guaranteed Quality
á Different type of unique services on board to
attract customers
á More passenger on Business Class
á Third Party Services ( Maintenance and Kitchens)
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á ÿigher Wages and Operating Cost

á More Employee centric
á Primary cost- Aircrafts
á Secondary cost includes salary and wages
á ÿeavily Invested in CRS(Computer
Reservation Systems named- Traviswisss,
Apollo, Galileo)
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á IATA- 157 Members in 1989
á 25 % Flew Internationally
á Growing at the rate of around 10 %
á Deregulation in 1990
á Aviation Service Agreement (ASA)-
Appropriate Fares
á Right to DzCabotagedz to protect domestic
airlines
á Leverage in Government Negotiations
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á Major portion Ȃ Labour , Fuel , Maintenance,
á Purchased local Repair Capacity
á Role of Travel Agents
á Development of Different CRS
á Co- ÿosting
á Global Expansions
á Dzÿub and Spokedz route system- Using
Airports as central hubs
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á Air France
á Deustche Luftansa
á British Airways
á KLM Royal Dutch
á Interline Cooperation
á 1992 Fears- EC Cabotage
   

á Checklist of 85 Strength and Weaknesses

á Global Alliance
- Delta Airlines
- Singapore International Airlines
á Trilateral Venture
á The European Quality Alliances
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