Scribd Logo
Загрузить

Добро пожаловать в Scribd!

  • Markting

    Загружено:

    Shivangi Singh
    33 просмотров14 страниц
    MTv became a global hit Success secret: -Adoption of 'hinglishu medium of communication - Adhering to the Indian taste restricting themselves hindi music -Exercises 'creative controlu -Gene transferu Some of the popular shows to suit Indian viewers are: -MTV Bakra -Mtv Cricket in Control -wassup the rationale behind MTV s Localization strategy is to 'get into the headsu of

    Исходное описание:

    Оригинальное название

    markting

    Авторское право

    © Attribution Non-Commercial (BY-NC)

    Доступные форматы

    PPTX, PDF, TXT или читайте онлайн в Scribd

    Этот документ был вам полезен?

    Это неприемлемый материал?

    Пожаловаться на этот документ
    MTv became a global hit Success secret: -Adoption of 'hinglishu medium of communication - Adhering to the Indian taste restricting themselves hindi music -Exercises 'creative controlu -Gene transferu Some of the popular shows to suit Indian viewers are: -MTV Bakra -Mtv Cricket in Control -wassup the rationale behind MTV s Localization strategy is to 'get into the headsu of

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    33 просмотров14 страниц

    Markting

    Загружено:

    Shivangi Singh
    MTv became a global hit Success secret: -Adoption of 'hinglishu medium of communication - Adhering to the Indian taste restricting themselves hindi music -Exercises 'creative controlu -Gene transferu Some of the popular shows to suit Indian viewers are: -MTV Bakra -Mtv Cricket in Control -wassup the rationale behind MTV s Localization strategy is to 'get into the headsu of

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 14

    m MTv became a global hit

    m Success secret:
    -Adoption of ´hinglishµ medium of communication
    - Adhering to the Indian taste restricting themselves hindi music
    -Exercises ´creative controlµ
    -Exercises ´gene transferµ
    m Some of the popular shows to suit Indian viewers are:
    -MTV Bakra
    -MTV Cricket in Control
    -Wassup

    M  
       M   
              
      
    m India·s 1st life style channel
    m Targets urban population
    m NDTV Good Times features programming catering to young, urban
    Indians with areas of interest such as fitness, parenthood, travelling,
    marriage and leisure
    m Popular shows incude:
    Highway On My Plate
    Heavy Petting
    Gadget Guru
    Big Fat Indian Wedding
    Too Sexy for My Shoes
    Chakhle India
    One life to Love
    Royal Reservation

    M  
              
    
           
    m India·s 1st ´just for womenµ FM channel
    m Used aggressive marketing stratgey & attractive
    tag line to draw 1st time listeners.
    m ´Thodi meethi thodi cattyµ
    m Used the ´u    
       µ strategy ²
    Obviously, women will tune into and men too will
    follow to check what women gossip.
    m Untapped till recent times
    m Brands like Vaseline, Garnier, Emami, Fair &
    Lovely, nivea ventured into this range
    recently
    ½ 
     
      
    á áá
     á

    m Language- ´HINGLISHµ Hindi & English


    m Types of shows might include -
    1. Trends & Fashion
    2. Cookery show for men
    3. Body care
    4. Sports updates
    5. Business talks
    6. Shows for gizmo freaks
    7. Spiritual and psychological shows
    8. Medical consultation chat shows
    9. Music & entertainment
    10. Dating tips
    11. Hot & happening hang-outs in cities
    We are intending to promote the
    logo in such a way that every
    Indian male feels pride in relating
    to it.
    GEOGRAPHIC

    DEMOGRAPHIC
    -age
    -gender
    -income

    BEHAVIORAL PSYCHOGRAPHIC
    -benefit -lifestyle
    -usage -social class
    -loyalty -personality
    DEMOGRAPHIC
    GEOGRAPHIC
    -age: 15-45 yrs
    -Indian channel
    -gender: male
    -Broadcast in Tier I & Tier II cities.
    -income: upper-middle class and high
    -Indian channel with a global attitude.
    class

    TARGETING

    PSYCHOGRAPHIC
    BEHAVIORAL -lifestyle: school, college and office
    -benefit: entertainment & information going men
    -usage: heavy user group -social class: middle class and high
    class
    -loyalty: to cater to every category in
    the target, calculated risk is to be -personality: early adopters, broad
    taken minded, fun-loving and sociable
    FIRST Indian men·s
    exclusive channel
    THANK
    YOU!!

    Вам также может понравиться