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OVERVIEW
DRAFT
THE NEWEST
INNOVATION FROM
ALLERGAN
Unretouched clinical photos of actual LATISSE™ users. Individual results may vary. LATISSE™ was evaluated in a multicenter,
double-masked, randomized, vehicle-controlled, parallel study (N = 278). Primary efficacy endpoint was an increase in overall
eyelash prominence as measured by at least a 1-grade increase on the 4-point Global Eyelash Assessment (GEA) scale, from
baseline to end of treatment period (week 16). 1
1. LATISSE™ Prescribing Information.
HAIR GROWTH
2-4
• Improvement noted as
early as week 4 and
continued through
week 16--resulting in
25% longer eyelashes1,2
IN FULLNESS AND
DARKNESS
DAY 1 WEEK 16
Minimal eyelash prominence (GEA Grade 1) Marked eyelash prominence (GEA Grade 3)
DAY 1 WEEK 16
Moderate eyelash prominence (GEA Grade 2) Marked eyelash prominence (GEA Grade 3)
DAY 1 WEEK 16
Moderate eyelash prominence (GEA Grade 2) Marked eyelash prominence (GEA Grade 3)
Unretouched clinical photos of actual LATISSE™ users. Individual results may vary. LATISSE™ was evaluated in a multicenter,
double-masked, randomized, vehicle-controlled, parallel study (N = 278). Primary efficacy endpoint was an increase in overall
eyelash prominence as measured by at least a 1-grade increase on the 4-point Global Eyelash Assessment (GEA) scale, from
baseline to end of treatment period (week 16). 1
1. LATISSE™ Prescribing Information.
SAFETY PROFILE
A survey of women
(ages 25 to 54, N = 259)
showed that up to 75% said
they found the concept of
LATISSE™ appealing2
1. Data on file, Allergan, Inc., 2008; BCG Harris Consumer Quantitative Conjoint Research
2. Data on file, Allergan, Inc., 2008; Hotspex Internet Survey
TOOLS TO HELP
EDUCATE YOUR
PATIENTS
• Patient brochure
– Patient-friendly introduction to LATISSE™
solution in FAQ format
• Consult Guide
– Easy-to-use presentation of what LATISSE™ is, how
it works, and what to expect when using LATISSE™
• Very important to set patient expectations regarding how Flip chart image
soon they may notice results, as well as side effects
to come
• Patient tear sheet
– Take-home sheet with instructions for use, what to expect, and tips on
tracking their results
FREQUENTLY ASKED
QUESTIONS
NOTE: See the LATISSE™ Patient Brochure for more Frequently Asked Questions.
Source: LATISSE™ Prescribing Information.
COMPETITIVE
OVERVIEW
Packaged with
FDA- Incidence of
FDA
Brand approved most common Physician cost Patient cost
Approved
sterile adverse events
applicators