Overview of the company

„ RajarajanBajaj Started on January 05th 2004.

Authorized dealer for Bajaj Auto Limited.
„ They have authorized for Sales& Services , Spares.
They are one of the Pro-Biking Dealer in all over
tamil nadu and Pondicherry.
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 PROBLEM IDENTIFICATION

„ Costumer are not satisfy with services.

„ They delay in delivering the bike at right time.

„ Theynot having good relationship with their

costumer.
„ To study the strategies adopted by the
company to retain the costumer.
„ To find out the customer perception regarding
the price and quality of the product.
„ To find out the promotional offers given by the
company .though which customer is retaining
„ To identify the overall satisfaction level of
costumer in Rajarajan show room
„ To provide value suggestion for satisfy the
services.
„ To find out the various strategies for
delivering time.
„ To generate integration with costumer&
business
„ Trust, involvement profile and customer retention
(½
 
  
    

Thorsten Teichert, Katja Rost

„ Retention on 9th Sep 2009 By Victoria

„ Retention Marketing requires allocating marketing

resources. by Rizal Ahmad, Francis Buttle
„ Primary data
Questionnaire

„ Secondary data
Web-site
Articles
Books.
„ Correlation .

„ Percentage

„ Anova.

@
 0

0 


„ D. From the Correlation analysis, it is find out Customer

Relationship. so the costumers are very much satisfied with the
quality of the product.
„ 2. The price of the product ranks in the third position, so they are
partially satisfied, but require some changes in the price of the
product.
„ 3. The promotional offers providing in customer satisfaction given
by the of Rajarajan motors are very attractive offers, discount and
product delivery.
„ 4. As a result of the fourth objective, the costumer of Rajarajan
motors pvt. Ltd was moderately satisfied with the strategies, quality
of the product and the offers.

  

 
 


„ Promotional delivery provides best service to the costumer.

„ Have to concentrate on Festival offer, free gifts seasonal offer.

„ The price of the product in Rajarajan is quite high as per the

findings, so they can make some changes in the price of the
product.

„ As per the findings the satisfactory level of the Rajarajan is not

quite satisfactory among the old costumer. So the company can
make innovative ideas to indulge all the old costumers.
 

 

„ Morden marketing start and end with costumers.The company
should produce product according to the needs and wants of the
customer.The retention of customer is a complex process that
need verity of new satisfy the needs and make them high loyal
towards the company.
„ The result of customer retention is emphasis that it is access to
contact with customer periodically collect the feedback and boost
them by providing attract the customer to buy the product
 ÷ ÷  
„ Philip Kotler (2003), ´Marketing Managementµ, Published
by pearson Education(Singapore) Pvt. Ltd, DDth
Edition.
„ C. r. Kothari(D

5), ´ RESEARCH METHODOLOGYµ,
Published by new age international(P) Ltd., 2nd Edition.
„ http://www.articlesbase.com/marketing-articles/creating-
brand-