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Presented By :
Sharath Ghosh
Shyamal
Bhattarjee
Aswin Christie
Praveen Kumar
Reddy
Agenda
Brand Overview
Positioning and Repositioning
Competitor Analysis
Strategies Adopted
Distribution
Marketing
Segmentation
Market Research Analysis
Recommendations
•Low Fat
al Nutrients •High Fabre
n Anti-Oxidants •Anti-Oxidants
es quality & quantity of breast milk •Low Sucrose
•Zero sugar
Praxis Business School •Zero Cholesterol
Brand
Standard & Elaichi Flavor
Extension
100% RDA
Power of Calcium
Horlicks
Maltova
Bournvita, 17.2
Boost
Viva
Others
Viva, 0.8
Boost, 12.6
Maltova, 0.5
A cq u ire d fro m
Ja g a tjit In d u strie s
H o rlicks b e a ts
th e m w ith a
su p e rio r S u p p ly
C h a in N e tw o rk
A cq u ire d th e m
to co n so lid a te
m a rke t sh a re
Vanilla, 12
Chocolate
Elaichi
Elaichi, 20 Chocolate, 60 Vanilla
Honey
“Cadbury” Bournvita
Units/month
Variants
Praxis Business School
Consumer Feedback