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‡ It is a subset of the overall marketing activities
‡ It examines both the positive and negative activities
‡ A narrow range of environmental issues are examined
‡ Ties closel with industrial ecolog and environmental
stabilit
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‡ View of social marketers

‡ Role of incentives and structural factors
‡ Information disclosures
Societal and Personal renefits

3
 
sites enable users to share a
personal pledge to make their lives more
eco-friendl

3 

 sites enable consumers to connect
and share online with others that have a
green affinit and/or want to live a greener
lifest le
3§       
 warketers
can activel engage consumers b placing
corporate profiles within social networks
3Ú

warketers can target
consumers within a social network through
direct ad placement where its possible and
appropriate
 
 
‡ Ensures sustained long-term growth

‡ saves mone in the long run, thought
initiall the cost is more

‡ helps companies market their products and
services keeping the environment aspects in
mind

  

‡ Helps in accessing the new markets and enjo ing
competitive advantage

‡ Emplo ees feel proud and responsible to be
working for an environmentall responsible
compan
‡ Enable firm to shape their future and reaping first-
mover advantages
¦ 
 

3 , an upscale grocer
store that is 100% focused on green
marketing from the foods the bu
and sell to how the power each
location
3hole Foods warket is purchasing
green power or generating 100% of
its total national power load from
green power sources
       


‡ Perceive environmental marketing

‡ To have moral obligation to be sociall
responsible
‡ Reduction in material usage
  §ÕÚ  §

‡ Phillips's "warathon" CFL light bulb

‡ Car sharing services
‡ Electronics sector
‡ Products & Services
‡ Introduction Of CNG in Delhi

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‡ Xerox introduced a ³high qualit  rec cled photocopier
paper in an attempt to satisf the demands of firm for less
environmentall harmful products

‡ wacdonald¶s have stopped packaging their hamburgers
etc in pol st rene containers and now use carboards which
comes from a renewable resource and is biodegradable or
rec clable
‡ wahindra Group has formall announced
the launch of project wahindra Hari ali in
which 1 million trees will be planted nation-
wide b wahindra emplo ees
‡ Nokia's environmental work is based on life
c cle thinking
   




‡ companies that have succeeded thus far in

their green marketing strategies are Apple,
HP, wicrosoft, Irw,Intel, Son and Dell

 REQUIREwENTS

‡ The production process is compatible

with ecos stem
‡ It is compatible with goals of the
compan
‡ It satisfies the consumers
  §
 

‡ Eco label is an environmental claim that

appears on the packaging of a product

‡ Awarded to the manufacturer b an
appropriate authorit
‡ ISO 14020 is a guide to the award of Eco
labels
  !   
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‡ Improvement of image and sales of

products
‡ manufacturer¶s being more accountable to
environmental impacts
‡ Consumer¶s awareness
 

  #  
 

1
Soaps and detergents

2
Paper
3
Food items
4
Lubricating oil
5
Packaging materials
6
Paints and powder coatings
7
ratteries
 *
Electrical/electronic goods
9
Food addition
10
ood substitutes
11
Cosmetics
12
Aerosol propellants
13
Plastic product
14
Textiles
15
Leather
   

‡ r utilizing greener mediums of marketing like internet

marketing
3r using mobile phones and cellular network to send
messages directl to prospective customers
3r using solar, wind and other non-conventional energ
resources for illumination
‡ r doing awa with the use of plastic and other non-
biodegradable materials