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þ Propose a situation that will give a particular
outcome if your hypothesis is trueƦ
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ideas?
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ahe Role of Experiments
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þ Experimental group?
þ Control group?
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ahe Placebo Effect
þ ahe phenomenon in which people respond
favorably to any treatment
þ Dlind/double-blind strategies
þ Randomized
ƥ ahe subjects are randomly assigned into
experimental and control groups.
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þ Vn experiments, it is essential to hold constant
all those variables we are not interested in.
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þ Experiments and their outcomes must be
repeatable for their conclusions to be valid
and widely accepted.
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including our collection and interpretation
of data.
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does the other
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: based on only
one or a few observations, people
conclude that there is or is not a link
between two things.
Ơwour out of five dentists surveyed
recommend sugarless gum for their
patients who chew gum.ơ
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þ Pseudoscience and anecdotal observations
often lead people to believe that links
between two phenomena exist, when in
fact there are no such links.
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þ Understand elegance?
þ What is beauty?
One of Several Approaches to the
Acquisition of Knowledge
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..awo Unifying ahemes
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þ Atoms, molecules, organelles, cells, tissues,
organs, organ systems, multicellular
organism, population, community, ecosystem,
biosphere
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Èrgan system
Èrgan
Tissue
Cell
Èrganelle
Molecule
Atom
An entity made up of many organ
Multicellular Organism systems
Organs, tissues and cells that
Organ System make up a structural unit that
carries out a function
A functional unit made up of many
Organ tissues
Many similar cells carrying out a
Tissue similar function
Smallest unit of life
c
Part of a cell that carries out a
Organelle specific function; `
Atoms combined in fixed ratios
Molecule
Smallest unit of matter
Atom
c
Dacteria Amoeba
Ribosome Nucleus
RNA DNA
C, H, N, O, C, H, O, N,
P, etc. P, etc.
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Human Oak tree
Nervous system
Biosphere
Ecosystem
Community
Population
Multicelled Èrganism
Biosphere The part of the earth inhabited
by living organisms
This report, sent to government leaders and media today, details eleven design flaws of
the 13-country, Telecom-funded Vnterphone study. The Vnterphone study, begun in 1999,
was intended to determine the risks of brain tumors, but its full publication has been
held up for years. Components of this study published to date reveal what the authors
call a 'systemic-skew', greatly underestimating brain tumor risk.
The design flaws include categorizing subjects who used portable phones (which emit
the same microwave radiation as cellphones,) as 'unexposed'; exclusion of many types
of brain tumors; exclusion of people who had died, or were too ill to be interviewed, as a
consequence of their brain tumor; and exclusion of children and young adults, who are
more vulnerable