Eliza Wojnarowska

Georgi Vankov
Anna Swiderek
HP COMPETITOR
Rungruangwitchakul ANALYSIS
Luigi Pezzarossi
BUSINESS SEGMENTS AND MAIN COMPETITORS
 HP operates in seven different business segments: enterprise
storage and servers, services, HP software, the personal systems
group, the imaging and printing group, HP Financial Services
and corporate investments.
 computer hardware offerings segment encompasses both
enterprise storage and servers and the personal systems group.
 HP's two main competitors in this area are Dell and Acer.
ACER
 Current Strategy
 Aggressive research in mobile technologies
 Focus on ultra mobile notebooks and all-day batteries
 Multi-brand global strategy relying on differentiated product designs
 Acquisition of other computer manufacturers (Gateway and Packard
Bell)
 Future Objectives
 Become the world's No. 1 mobile PC company
 Growth while minimizing operating costs
 Increase operating income and profit

 Raise overall competitiveness

ACER
 Assumptions
 Globaleconomy is on the path to recovery
 Computer hardware market will recover at a faster rate
 High demand from Europe and Asia Pacific
 Double digit shipment growth in current year

 Capabilities
 Shipment growth rate of 31.6% > industry pace of 20.7%
 Strong in netbook segment
 Weak in corporate markets
 Weak server offerings
DELL
 Current Strategy
 Balancing liquidity, profitability, and growth by emphasizing areas
that provide profitable growth opportunities (services)
 Shift towards more variable cost manufacturing structure
 Reduce operating expenses and improve working capital
management
 Acquisition of Perot Systems, storage companies and services
companies
 Future Objectives
 Additional cost reduction and efficiency efforts
 Provide best value solutions in all areas

 Increase portfolio of solutions offerings

DELL
 Assumptions
 Improving economy
 Stronger demand in commercial segment and growth in the
consumer segment
 Revenue in 2011 will improve from 2010

 Capabilities
 Strength in corporate accounts
 Perot systems' position in healthcare business
 Entry into indirect sales is increasing brand value
 No high-end servers
 HP is in a good position at this time. It is the No. 1 computer
hardware manufacturer
 HP currently following a similar strategy as Acer and Dell in
regard to acquisitions
 HP has moved its focus to the services market

 HP to invest more heavily in R&D, which allows it to drive

innovation at a better pace.
 HP has a much stronger portfolio as it has high-end servers

 With the acquisition of EDS, HP will have a stronger position in

the services sector and should be able to keep its current favorable
position.
 HP needs to keep expanding into the peripheral IT markets