A study on Impact of

Advertising Strategies of
Nokia
Cellular Phones

Presented by,
P.SANKARA NARAYANA
09MBMA24
OBJECTIVES:

 1. To analyze the advertising effectiveness on

consumers of Nokia Cellular Phones.
 2. To analyze the different medium through
which the advertisement reaches maximum
number of people in the market.
 3. To analyze the strategies that the company
should adopt to turn viewers into
consumers.
 4. To know the present status of the
competitors of Nokia Cellular Phones in
terms of advertisement.
 5. To analyze what the viewers expect from
the advertisement in present generation.

NOKIA
 Nokia is a Finnish multinational company, who
is the world’s largest mobile manufacturer.
 Nokia is operating its sales in more than 150
countries and global annual revenue of over
€42 billion and operating profit of €2 billion
as of 2010.
 Nokia is awarded as the world's 120th largest
company as measured by revenue in
Fortune Global 500 list of 2010.
 As of 2010, AMR Research ranks Nokia's global
supply chain number nineteen in the world
Advertisement:
 Any paid form of nonpersonal presentation
and promotion of ideas, goods, or services
by an identified sponsor.


 Advertisements can be through,



Ø Print media,
Ø Electronic media,
Ø Flyers,
Ø Boarding's,
Ø Internet.
Ø
Research Methodology
 Primary data:


 Primary data is collected through a

structured questionnaire. The questionnaire
consists of 21 questions.


 Secondary data:


 Secondary data is collected from various

books and website of the company.
Limitations:
 Due to time and resource constraints, only
college students are selected for the
study for making an analysis for the
advertising strategies.
 Due to resource and time constraints, a
randomly selected sample has been
chosen respondents for making an
analysis of advertising effectiveness on
consumers.
Medium through which the Brand
Awareness was created
Through which Medium of advertisement
respondents came to know about the
Nokia Brand
MEDIUM OF ADVERTISEMENT THAT
REACHES MAXIMUM PEOPLE
Brand Image
INFLUENCE OF ADVERTISEMENT
Best time period
COMPETETORS:
 findings
 There is a high level of awareness of the brand
of Nokia Cellular Phones in the market. It is
found that the awareness level for the brand
in the market is 100% of the respondents
who were interviewed. The awareness was
created by the advertisement and the
friends.
 The consumers of Nokia Cellular Phones
purchased the product due to the quality,
Brand name.
 The advertisement of Nokia Cellular Phones
provides information about their products
and creates Anxiety type of feeling among
its viewers.
findings ( continued……)


 The style of the advertisement of Nokia

Cellular Phone is Good. 62% of the
respondents have rated the style of the ad
as Good.


 The best time period the advertisement

should be shown on Television in 6 PM to 10
PM.


 Nokia Cellular phone Advertisement provides

complete information about their products.
 suggestions
 The best medium to reach greater number of
people is Television. But Nokia cellular phones
are concentrating more on Print Media. Hence
the company should take appropriate steps such
that it concentrates more on Television
advertisements rather than Print Media.
 The advertisement can be exhibited through other
media such FM radio, Huge advertisement
balloons.
 From the study we came to know that the
competitors are designing advertisements more
effectively than Nokia. Hence appropriate
strategies has to adopted such that the
advertisements are more effective than their
competitors.
 Nokia Cellular Phone advertisements are
designed for the Business people and
Students. Hence the company should see
that the advertisements are designed for the
rest of the market.
 The advertisement of Nokia Cellular Phones
are concentrating on providing information
about their products to the viewers. But in
India the viewers like emotional and
humorous advertisements. So the company
should design advertisements such that it
includes little bit of emotional or Humor
characteristics
THANK 
YOU