WG1-N1334

Home Automation in Italy

Status and trends

Paolo Mongiovì
 Sistema Casa
• Since 1993 the specialized distribution channel
for simple and custom automated solution

• The bridge between technology and the domestic

environment

• Offering with an ample range of products and

services

ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 2

 Italian market
• Increase of end user acceptance of technology
• 10 millions of broadband subscribers with 42%
growth
• More companies invest on Home Automation
• H.A. as key marketing point for electrical
companies
• Builders interest to the added value

ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 3

 Italian market

• 60 millions of inhabitans
• 27 millions of houses
• 65% apartments in condominium
• 35% single houses
• New houses in 2007: 300.000
• Renoveted houses in 2007: 700.000

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 Assodomotica

• Association founded in 2005

• To accelerate the H.A. market
• To spread know how at every level
• Address all operators interested to H.A.
• Point of reference for the market
• CABA and TAHI partnership

ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 5

 Home Automation Market

• 90 % of H.A. installations are in new and

renovated houses
• 10% of H.A. installations are in existing
houses
• Security installations in new and renovated
houses: 40%
• Total security installations in 2005: 400.000

ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 6

 Market Trends
• End users awareness of the benefits of the
integration
• Easy of use as key requirement (touchscreens,
remote controls, …)
• Trend from security to integration of automated
functions
• Installers training vs system integrators

ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 7

 Assodomotica Forecast

• Base installation
- Standard functions including security, safety,
HVAC control

• Advanced installation
- Customized functions including security, safety,
HVAC control, lighting, audio, video, …

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 Assodomotica Forecast

• Average value of base H.A. installation: 3.000 €

• Average value of advanced H.A. installation: 15.000 €
• Base H.A. installations: 90%
• Advanced H.A. installations: 10%
• H.A. installations in 2005: 10.000 = 42 millions €
• H.A. installations in 2010: 100.000 = 400 millions €

ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 9

 HOME AUTOMATION FORECAST IN ITALY
(Number of systems per year)

120000

100000

80000

60000

40000

20000

2005 2006 2007 2008 2009 2010

Base systems Advanced systems Total

ISO/IEC JTC1 SC25 WG1 Meeting - Milan April 2008 10

 HOME AUTOMATION FORECAST IN ITALY

500

400

300
M€

200

100

0
2005 2006 2007 2008 2009 2010

Base systems Advanced systems Total

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SISTEMA CASA mongiovi@sistemacasa.it
Piazza Luigi di Savoia 24 www.sistemacasa.it
20124 – Milan, Italy