MICRO AND MACRO

ANALYSIS OF AGNI STEEL

BY
RAJKUMAR.K
PROFILE
 COMPANY NAME : AGNI STEEL
 PRODUCT : STEEL
 MAIN MARKET : SOUTHEAST ASIA
 NO OF EMPLOYEE: 1000-3000
 ANNUAL SALE : U$$5MILLON-
U$$15MILLON
 ADDRESS : Factory Agni SteelsPrivate
Limited
Kavandanur Road,
Ingore - 638 058.
VISION
 “To be the most admired companies in
India committed to excellence”
 It is belief that the foundation of AGNI
Steels Privat Limited was laid at Ingur,
Perundurai Taluk, Erode district in the
year 1989. Today, nearly two decades
later, it is the same faith that continues to
ignite our efforts.
MISSION
No. 1 brand in India
Deliver enhanced value to all
Stakeholders
Most profitable steel company in India
As a well-established name in the
manufacture of ISI-certified TMT steel
rods.
COMPETITORS
 Mittal
 Essar group
 Everest steel
 Steel Authority of India
 Tata steel
 Indus
MARKET SHARE
 Better product quality and efficient services are the
reasons for agni steel large market share in country
the company sale.
 India demand grew by 5.5percent on quarter basis
in first basis in first quarter (april-june 2009)
 Agni steel told 20 percent more so we actually
took higher market share.
 During the first quarter share this fiscal the firms
domestic operation rose them from 1.15 million
tones in ago period to 1.42 million tones
OUR CUSTOMERS
 Our clientele extends to all parts of the globe
specially in Nigeria, Dubai and Sri Lanka.
 Rashi Granite Exports (I) Pvt. Ltd., Bangalore
South India Paper Mill Limited, Mysore
Sri vela Smelters Private Ltd., Tiruchangod
Krishna Steel Industries, Kanjikode, Palakkad
New India Electricals, Bangalore
M/s. Shree Ganesh Steel Rolling Mills Ltd,
Chennai
 Sri Vari Alloys India (P) Ltd, Coimbatore
CERTIFICATIONS
 the 1st Indian company in the Private Sector to
have been bestowed with a rare honour - the ‘ISI’
certification .This certificate was awarded to us in
2004 by the BIS in recognition of the quality of our
billets Along with the IS 14650.
 the IS 2830 for the Cast billets that go into the
manufacture of rods.
ADVANTAGES
 Better Fatigue Strength
 100 % welding friendly
 High Tensile Strength
 Suitability to both compression and
tension reinforcement
 Fire-resistance and retention of strength
even at very high temperatures
 Especially useful in earthquake-prone
zones due to seismic-resistant
properties
INDUSTRY
PERFORMANCES
 the year 1992 that we commenced
production by installing a 3-ton Induction
Furnace for manufacturing ingots
 A well-established name in the manufacture
of ISI-certified TMT steel rods, our devotion
to impeccable quality and customer
satisfaction is the differentiating factor
 Our expertise as a renowned manufacturer
of steel rods has been strengthened
through years of experience in this field.
 CONTD….
 At every phase of the manufacturing
process, we reaffirm our commitment to
the highest quality.
 Committed to manufacture and sell quality
steel products that conform to relevant
standards and as per customer’s
requirements, our goal is to continually
endeavour in enhancing the customer-
centric activities.”
DEALER NETWORK
 Our presence over the South of India has been
greatly strengthened by more than 150 dealers
 A well-established market has contributed
towards easy accessibility of our rods for our
customers as well as an increased market
share for us.
 we continue to explore new markets, our goal
is to make our brand the number one choice in
steel rods across geographical boundaries.
Tmt technology
 AGNI’s high quality Thermo Mechanically Treated
(TMT) bars are manufactured using the most
contemporary technology available in worldwide.
 Our TMT steel bars are made using the
‘Quenching & Tempering’ (Q & T) technology.
This technology is introduced by “SSS”
Technologies.
 The salient features of the rolling mill include an
extensive billet yard for cast-wise stacking of
billets, reheating furnace, pre-finishing & finishing
mill, , roughing mill etc…
Contd….
 Hot rolled from steel billets and subjected to
PLC-controlled online thermo-mechanical
treatment, the bars are made to pass through
heat treatment over three successive stages.

Quenching
Self Tempering
Atmospheric Cooling
GDP ABOUT AGNI STEEL

 The Agni Groupcomprises around 15

companies with total turnover of $ 19
million, equivalent of around 3 % of
India's GDP.
 The Role of Iron and Steel Industry
in India GDP is very important for the
development of the country.
 India ranks 5th in the world in terms of
production of steel.
Contd….
 The domestic consumption of steel has
grown by12.5% in the past three years.
 The construction projects all over India are
major consumer of steel.
PRICE LIST
Diameter
Price/Ton * (INR)
(mm)

8 mm 36170.00

10 mm 35670.00

12 mm 35670.00

16 mm 35670.00

20 mm 35670.00

25 mm 35670.00

32 mm 36170.00