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COMPANY
PRESENTED BY
PRAGYAN PARAMITA
RATH
SOUMYA SWARUP
SUBUDHI
The Coca-Cola Company was
introduced in 1892 by Asa Candler.
Product
Price
Promotion
Place
To refresh the World... in body, mind, and
spirit.
Competition-based pricing
Discount price
Psychological pricing
Advertising Eye Catching
Position
Personal selling
Getting shelves
UTC Scheme
Direct selling
Indirect Selling
Indirect distribution
Intensive distribution
Coca-cola is a global leader in manufacturing,
distributing and marketing non-alcoholic
beverage drinks and syrups.