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5013609072
IV sem B- 34
EMPLOYER BRAND
“An Employer Brand is about capturing the essence of the
Company in a way that it engages employees.
DEVELOP AN
EMOTIONAL LINK
MOTIVATION OF
ACQIURED
TALENT
RETENTION OF TALENT
OBJECTIVES OF THE STUDY
Primary –
• To study the role of Employer branding as an HR tool at various
organizations.
Secondary –
To investigate the effect of Employer’s Brand on attracting
employees towards its organization.
To know how Employer Branding helps in Retention of
employees in an organization.
To explore different factors that contribute in making an
organization’s Employer Brand.
RESEARCH METHODOLOGY
Research Design Descriptive
Research Approach General Survey
Sampling Size 60
Sampling Technique Convenient
Sampling Area Private Banks of Bhilai Region
Data Collection Method Primary data – Questionnaire (closed
ended)
Secondary data – Internet, Magazines,
research papers
Data Representation Through Bar Graphs
Unsatisfied Employees 14 4 18
Total 50 10 60
Since, the calculated value i.e. 0.5714 > the tabulated value i.e. 0.455
NO 4 11 5 2 21
TOTAL 14 20 16 10 60
Since, the calculated value i.e. 6.435 > the tabulated value i.e. 2.366
Total 60 60 0 35.88
Since, the calculated value i.e. 35.88> the tabulated value i.e. 9.488