m




 
„ The art or science of establishing and promoting a
favorable relationship with the various stake holders
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„ ©n organization's reputation, profitability, and its
continued existence can depend on the degree to which its
targeted stakeholders supports its goals and policies
Õ



   
‡ The main function of the PR department is disseminating
Information on Various activities of the government to the
people through the media and providing feedback to the
government on important matters
„ îor example, •
  •
  in the
U.S. Department of State alert the public of travel
advisories and of U.S. positions on foreign issues.

„ © press secretary for a member of Congress informs

constituents of the representative's accomplishments.
" 
   

 

 
 
p Implementation of public policy.
p ©ssisting the news media in coverage of government
activities.
p Reporting the citizenry on agency activities.
p Increasing the internal cohesion of the agency.
p Increasing the agency¶s sensitive to its public¶s.
p Mobilisation of support for the agency itself.
x
 
„ Is to provide information, education/instruction to the
citizens.
„ motivate the people directly or indirectly, to discharge
these functions in a meaningful and purposeful manner
„ non-political, non-controversial, and on which there
should be a national consensus.
„ The objectives should further the interests and the well
being of the public as a whole and promote the many
sided development of the country

„ The objectives should be long term ones and need not

necessarily change with political vagaries.
Õ

x 
  
„ The main goal of a public relations department is to
enhance a company¶s reputation
„ Staff that work in public relations, or as it is commonly
known, PR, are skilled publicists
„ They are able to present a company or individual to the
world in the best light
„ The role of a public relations department can be seen as a
reputation protectorV
‡ Public relations provide a service for the company by
helping to give the public and the media a better
understanding of how the company works
©
  
„ Internal Communication with employees
„ Corporate and Product advertisements in Print and
Electronic Media, and the outdoor advertisements like
hoardings, banners etc. come under the purview of PR
Deptt
„ Spokesperson for the organization
„ Long-term relations are developed through a variety of
means like press conferences, media briefings, media
visits, press notes, prompt response to media queries and
so on
„ Participation in Exhibitions and îairs
„ ©udio-Visual Communication.
„ PR Department plays a pivotal role in production of
programmes aimed at creating awareness and providing a
forum for expression to the employees and other
stakeholders
„ Corporate Social Responsibility.
„ Sponsorships of events and programmes is one such
activity.
„ îinancial support to develop Sports, Culture, Education
and Healthcare facilities is the driving force behind these
initiatives
Õ

Õ 
„ morld public relations serves a vital role in the
management and strategy of political campaigns
„ The main goal of political public relations is the use of
media outlets to communicate specific
political 
•
  of issues in the hope of garnering
public support for political policies
„ PR is used by the political parties to make aware of the
people its vision, mission, ideologies, stand on particular
issues, thought process etc