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Demand
Data sources
Primary : Based on Questionnaire
Secondary Data : Provide by MIS and Management
Sampling Technique
Convience
Data Analysis
Frequency Distribution
Average calculation
Rank Ordering
WK 1ST HALF 2ND HALF
1 Induction of various Company visit
department
2 Understanding of Project work Preparation of Questionnaire
Suiting brands
Shirting
brands
Price Range
Shirt Attributes
Shirt Design
Shirt Price
Range
Trouser
Design
Promotional
Tools
Product
Availability
Inventory
Cost
In Rs.
80-85%
Number of merchandise
1
TOP VIEW OF
3 3 3 3 PLANNED LAYOUT
2 2 2 2 2 2 2 2
3 10
6 1.Shelves
5 3
2.Sofa`s
1 8
1 3.Table
11 4 4.Chair
4 5.Dispenser
6.Mannequins
7.Cushion Platform
3 8.Accessories
5 5
counter
7 9.Showcase
10.Feel good theme
11.Gandolas
12 12. Cash counter
6
6 9
Catchment Area analysis
•Quality, Color and Price are most critical factor of final buying decision
•Instant Discount and Free Gifts are best factor to increase conversion
•In coming future customer tendency will to get stitch with retailer/customized tailor
•Ahmdabad potential customer like TOI in newspaper and Radio Mirchi in Radio FM ,
which are best method of promotional media
•Price, color and variety are most 3 respective reason behind the less conversion
Cont…….
•Main buying destination of fabric buying in Ahmedabad are C.G. Road, Ashram Road
and Relief road
•The best locations for open Flagship store are may be CG Road, Law garden and Iscon
Char Rasta.
•The best locations for open Experience are Satellite, Drive –in, Relief Road etc
•The best location for open Value Store Relief Road, Vastrapur etc.
•Perfumes, Ties and wallet are most preferable accessories with buying fabric.
•1 Flagship store, 1 Experience store and 1 Value store in Ahmedanbad will give
breakeven point sale in 7.6, 12.4 and 10.2 month respectively.
•Sale per square feet of Flagship, Experience and Value store are 1209, 784 and 756 Rs.
Respectively for Ahmedabad
EBO TYPE AREA EBO/STATE MTR INITIAL INVENTORY COSTTOTAL INITIAL TOTAL AREA TOTAL
CAPACITY COST/STORE INITIAL
MERCHANDI
SE INVESTMENT
COST
FLAGSHIP 2500 1 25000 6500000 5000000 11500000 2500 11500000
EXPERIENC 1000 4 12000 3000000 2000000 5000000 4000 20000000
E
VALUE 400 8 7000 1800000 80000 1880000 3200 15040000
TOTAL 3900 13 44000 11300000 7080000 18380000 9700 46540000 0
EBO TYPE RENT STAFF SALARY ELECTRICITY TELEPHONE INTREST SHRINKAGE OTHER COST TOTAL COST TOTAL COST
BILL & COST / STORE /MONTH
STATIONARY
SHIRT 30 600
TROUSER 20 400 Flagship Store Merchandise
SUIT 15 300 and Assortment planning
READYMADE 30 600
ACCESSORIES 5 100
TOTAL 100 2000
SHIRT 30 600 TROUSER 20 400
PLAIN 24 144 PLAIN 87 348
WHITE 12 72 WHITE 1 4
PRINTED 13 78 PRINTED 0 0
STRIPES 24 144 STRIPES 10 40
CHECKS 25 150 CHECKS 2 8
EMBROIDERY 2 12 EMBROIDERY 0 0
TOTAL 100 600 TOTAL 100 400
SUIT 15 300 ACCESSORIES 5 100
PLAIN 72 216 TIES 15 15
WHITE 4 12 HANKY 4 4
PRINTED 2 6 TIE PIN 3 3
STRIPES 13 39 SHOCKS 17 17
CHECKS 6 18 BELT 4 4
EMBROIDERY 3 9 SUIT PIN 15 15
TOTAL 100 300 PERFUME 17 17
WELLET 25 0
TOTAL 100 75
MONTH DECEMBER
SEASON
FESTIVALS
OFFERS NEW YEAR CHRIMAS
OFFER
OFFER WEEK DATE DAY WALK-IN CONVERSION % CONVERSIOAN AVG BUYING TOTAL
1-Dec WEDNESDAY 120 95 114 1000 114000
2-Dec THURSDAY 120 95 114 1000 114000
3-Dec FRIDAY 120 95 114 1000 114000
4-Dec SATURDAY 120 95 114 1000 114000
5-Dec SUNDAY 120 95 114 1000 114000
1 TOTAL 600 475 570 5000 570000
6-Dec MONDAY 120 95 114 1000 114000
7-Dec TUESDAY 120 95 114 1000 114000
8-Dec WEDNESDAY 120 95 114 1000 114000
9-Dec THURSDAY 120 95 114 1000 114000
10-Dec FRIDAY 120 95 114 1000 114000
11-Dec SATURDAY 120 95 114 1000 114000
12-Dec SUNDAY 120 95 114 1000 114000
2 TOTAL 840 665 798 7000 798000
13-Dec MONDAY 120 95 114 1000 114000
14-Dec TUESDAY 120 95 114 1000 114000
15-Dec WEDNESDAY 120 95 114 1000 114000
16-Dec THURSDAY 120 95 114 1000 114000
17-Dec FRIDAY 120 95 114 1000 114000
18-Dec SATURDAY 120 95 114 1000 114000
19-Dec SUNDAY 120 95 114 1000 114000
CHRISMAS AND 3 TOTAL 840 665 798 7000 798000
NEW YEAR
OFFER
20-Dec MONDAY 120 95 114 1000 114000
21-Dec TUESDAY 120 95 114 1000 114000
22-Dec WEDNESDAY 120 95 114 1000 114000
23-Dec THURSDAY 120 95 114 1000 114000
24-Dec FRIDAY 120 95 114 1000 114000
25-Dec SATURDAY 120 95 114 1000 114000
26-Dec SUNDAY 120 95 114 1000 114000
4 TOTAL 840 665 798 7000 798000
27-Dec MONDAY 120 95 114 1000 114000
28-Dec TUESDAY 120 95 114 1000 114000
29-Dec WEDNESDAY 120 95 114 1000 114000
30-Dec THURSDAY 120 95 114 1000 114000
31-Dec FRIDAY 120 95 114 1000 114000
MONTH NOVEMBER
SEASON Winter
FESTIVALS DEEPAWALI
OFFERS DEEPAWALI Marriage
OFFER WEEK DATE DAY WALK-IN CONVERSION CONVERSIOA AVG BUYING TOTAL
% N
DEEPAWALI SALE 1-Nov MONDAY 150 95 142.5 1200 171000
2-Nov TUESDAY 150 95 142.5 1200 171000
3-Nov WEDNESDAY 150 95 142.5 1200 171000
4-Nov THURSDAY 150 95 142.5 1200 171000
DEEPAWALI 5-Nov FRIDAY 150 95 142.5 1200 171000
6-Nov SATURDAY 150 95 142.5 1200 171000
7-Nov SUNDAY 150 95 142.5 1200 171000
1 TOTAL 1050 665 997.5 8400 1197000
winter sale 8-Nov MONDAY 120 95 114 1000 114000
9-Nov TUESDAY 120 95 114 1000 114000
labh pacham 10-Nov WEDNESDAY 120 95 114 1000 114000
11-Nov THURSDAY 120 95 114 1000 114000
12-Nov FRIDAY 120 95 114 1000 114000
13-Nov SATURDAY 150 95 142.5 1000 142500
14-Nov SUNDAY 150 95 142.5 1000 142500
MARRIAGES 2 TOTAL 900 665 855 7000 855000
15-Nov MONDAY 150 95 142.5 1200 171000
16-Nov TUESDAY 150 95 142.5 1200 171000
17-Nov WEDNESDAY 150 95 142.5 1200 171000
18-Nov THURSDAY 150 95 142.5 1200 171000
19-Nov FRIDAY 150 95 142.5 1200 171000
20-Nov SATURDAY 150 95 142.5 1200 171000
21-Nov SUNDAY 150 95 142.5 1200 171000
3 TOTAL 1050 665 997.5 8400 1197000
22-Nov MONDAY 150 95 142.5 1200 171000
23-Nov TUESDAY 150 95 142.5 1200 171000
24-Nov WEDNESDAY 150 95 142.5 1200 171000
25-Nov THURSDAY 150 95 142.5 1200 171000
26-Nov FRIDAY 150 95 142.5 1200 171000
27-Nov SATURDAY 150 95 142.5 1200 171000
28-Nov SUNDAY 150 95 142.5 1200 171000
4 TOTAL 1050 665 997.5 8400 1197000
29-Nov MONDAY 150 95 142.5 1200 171000
30-Nov TUESDAY 150 95 142.5 1200 171000
TOTAL 300 190 285 2400 342000
FLAG SHIP PLANNING
MONTH OCTOMBER
SEASON winter
FESTIVALS DASHERA NAVRATRI
OFFERS DEEPAWALI NAVRATRI OPENING SALE
SALE
OFFER WEEK DATE DAY WALK-IN CONVERSION % CONVERSIOAN AVG BUYING TOTAL
GREAT OPENING 1-Oct FRIDAY 200 90 180 1500 270000
NAVRATRI OFFER 2-Oct SATURDAY 200 90 180 1500 270000
3-Oct SUNDAY 200 90 180 1500 270000
1 TOTAL 600 270 540 4500 810000
4-Oct MONDAY 80 80 64 800 51200
5-Oct TUESDAY 80 80 64 800 51200
6-Oct WEDNESDAY 80 80 64 800 51200
7-Oct THURSDAY 80 80 64 800 51200
8-Oct FRIDAY 80 80 64 800 51200
9-Oct SATURDAY 100 90 90 900 81000
10-Oct SUNDAY 100 90 90 900 81000
2 TOTAL 600 580 500 5800 418000
11-Oct MONDAY 80 80 64 800 51200
12-Oct TUESDAY 80 80 64 800 51200
13-Oct WEDNESDAY 80 80 64 800 51200
14-Oct THURSDAY 80 80 64 800 51200
15-Oct FRIDAY 80 80 64 800 51200
16-Oct SATURDAY 100 90 90 900 81000
17-Oct SUNDAY 100 90 90 900 81000
Winter season 3 TOTAL 600 580 500 5800 418000
SHARAD POORNIMA 18-Oct MONDAY 120 95 114 1000 114000
OFFER
DEEPAWALI SALE 19-Oct TUESDAY 120 95 114 1000 114000
20-Oct WEDNESDAY 120 95 114 1000 114000
21-Oct THURSDAY 120 95 114 1000 114000
22-Oct FRIDAY 120 95 114 1000 114000
23-Oct SATURDAY 150 95 142.5 1000 142500
24-Oct SUNDAY 150 95 142.5 1000 142500
4 TOTAL 900 665 855 7000 855000
25-Oct MONDAY 150 95 142.5 1200 171000
26-Oct TUESDAY 150 95 142.5 1200 171000
27-Oct WEDNESDAY 150 95 142.5 1200 171000
28-Oct THURSDAY 150 95 142.5 1200 171000
29-Oct FRIDAY 150 95 142.5 1200 171000
30-Oct SATURDAY 150 95 142.5 1200 171000
31-Oct SUNDAY 150 95 142.5 1200 171000
TOTAL 1050 665 997.5 8400 1197000
TOTAL 3750 2760 3392.5 31500 3698000