Вы находитесь на странице: 1из 29

To Study of Present Market Scenario and Customer

Demand

To Study of Retail Mix

To Prepare Merchandise and Assortment Plan

To Do Catchment Area Analysis

To Proposed Store Layout

To Prepare 3 month Daily Sale Report

To Give an Investment and Sale Plan


S.N. TYPE POPULATION AREA
iNTELLIFABRICS

1 Flagship > 10 Lacs 2500 SQ Ft

2 Experience 5-10 Lacs 1000 Sq Ft

3 Value 1-5 Lacs >400 Sq Ft

PROPORTION OF READYMADE IN CUSTOMER SEGMENTS


Category Readymade(%) Tailor made(%)
Men 63% 37%
Women 79% 21%
Kids 88% 12%
Total 73% 27%
Sample Size
No. Of Retailer Study 20
No. Of Customer Study 100

Data sources
Primary : Based on Questionnaire
Secondary Data : Provide by MIS and Management

Sampling Technique
Convience

Data Analysis
Frequency Distribution
Average calculation
Rank Ordering
WK 1ST HALF 2ND HALF
1 Induction of various Company visit
department
2 Understanding of Project work Preparation of Questionnaire

3 Pilot Study of Market Pilot Study of Customer


4 Placement Placement
5 Placement Placement
6 Placement Placement
7 Review of Pilot Study Data collections and discussion with
guide
Time & Action
8 Data collections Plan Data collections and discussion with
guide
9 Data collections Data collections and discussion with
guide
10 Data collections Data collections and discussion with
guide
11 Data collections Data collections and discussion with
guide
12 Analysis of Data and discussion Analysis of Data and discussion with
with guide guide
Customer
Demographic
Analysis
Sample size =
100
List of Retailers Visited, sample size
= 20
S. N. RETAIL OUTLET NAME SIZE SINCE LOCATION STORE KIND

1 ZADE BLUE 12000 1995 CG ROAD FLAGSHIP


2 SIYARAM 850 DRIVE IN ROAD EXPERIENCE
3 VNU 1300 1985 ASHRAM ROAD EXPERIENCE
4 SRI RADHE KRISHNA 700 2001 CG ROAD VALUE

5 OCM 2500 RELIEF ROAD FLAGSHIP


6 RAYMOND 5000 2009 CGROAD FLAGSHIP
7 VIMAL 8000 CG ROAD FLAGSHIP
8 RANGOLI 675 1985 BHUYNG DEV CHAR RASTA VALUE

9 TAILOR POINT 5000 SHIV RANJNI FLAGSHIP


10 GRASIM 700 1999 CGROAD VALUE
11 REID & TAYLOR 1000 1997 CG ROAD EXPERIENCE
12 SHALIMAR 700 1992 ASHRAM ROAD VALUE
13 COUNT DOWN 750 1995 CG ROAD VALUE
14 RATNAM 550 2000 SHIVRANJANI CHAR RASTA VALUE

15 RAYMOND 5500 2009 RELIEF ROAD FLAGSHIP


16 DIGJAM 1000 CGROAD EXPERIENCE
17 VIMAL 600 RELIEF ROAD VALUE
18 BALMONTE 1000 1997 DRIVE IN ROAD EXPERIENCE
19 RANGOLI NX 700 2009 VASTRAPUR LAKE VALUE
20 TILAT 550 2002 RELIEF ROAD VALUE
BUYING CYCLE

Suiting brands

Shirting
brands
Price Range
Shirt Attributes

Shirt Design

Shirt Price
Range
Trouser
Design
Promotional
Tools
Product
Availability

Inventory
Cost

In Rs.

80-85%
Number of merchandise
1
TOP VIEW OF
3 3 3 3 PLANNED LAYOUT
2 2 2 2 2 2 2 2

3 10
6 1.Shelves
5 3
2.Sofa`s
1 8
1 3.Table
11 4 4.Chair
4 5.Dispenser
6.Mannequins
7.Cushion Platform
3 8.Accessories
5 5
counter
7 9.Showcase
10.Feel good theme
11.Gandolas
12 12. Cash counter

6
6 9
Catchment Area analysis

Merchandising and Assortment Planning

Projected Sale Report

Investment and Sale Plan


•Top 3 brands in suiting are Raymonds, Siyaram, and reid n Taylor and in shirting are
Arvind, Raymond and Century

•Quality, Color and Price are most critical factor of final buying decision

•The best of view of advertisement is news paper and hoardings

•Instant Discount and Free Gifts are best factor to increase conversion

•In coming future customer tendency will to get stitch with retailer/customized tailor

•Top 4 critical factor of choosing shopping destination of potential customer are


discount & offer, Brand name, Events & Promotion and Location of the store

•Ahmdabad potential customer like TOI in newspaper and Radio Mirchi in Radio FM ,
which are best method of promotional media

•Price, color and variety are most 3 respective reason behind the less conversion
Cont…….

•Main buying destination of fabric buying in Ahmedabad are C.G. Road, Ashram Road
and Relief road

•The best locations for open Flagship store are may be CG Road, Law garden and Iscon
Char Rasta.

•The best locations for open Experience are Satellite, Drive –in, Relief Road etc

•The best location for open Value Store Relief Road, Vastrapur etc.

•Perfumes, Ties and wallet are most preferable accessories with buying fabric.

•1 Flagship store, 1 Experience store and 1 Value store in Ahmedanbad will give
breakeven point sale in 7.6, 12.4 and 10.2 month respectively.

•Sale per square feet of Flagship, Experience and Value store are 1209, 784 and 756 Rs.
Respectively for Ahmedabad
EBO TYPE AREA EBO/STATE MTR INITIAL INVENTORY COSTTOTAL INITIAL TOTAL AREA TOTAL  
CAPACITY COST/STORE INITIAL
MERCHANDI
SE INVESTMENT
COST
FLAGSHIP 2500 1 25000 6500000 5000000 11500000 2500 11500000  
EXPERIENC 1000 4 12000 3000000 2000000 5000000 4000 20000000  
E
VALUE 400 8 7000 1800000 80000 1880000 3200 15040000  
TOTAL 3900 13 44000 11300000 7080000 18380000 9700 46540000 0
                   
EBO TYPE RENT STAFF SALARY ELECTRICITY TELEPHONE INTREST SHRINKAGE OTHER COST TOTAL COST TOTAL COST
BILL & COST / STORE /MONTH
STATIONARY

FLAGSHIP 200000 100000 10000 1000 0 3000 1000 315000 315000


EXPERIENC 80000 60000 6000 600 0 1000 700 148300 593200
E
VALUE 30000 25000 3000 200 0 500 500 59200 473600
TOTAL 310000 185000 19000 1800 0 4500 2200 522500 1381800
                   
  AVG SALE WALK INS CONVERSIO CONVERSIO AVG SALE/DAY AVG TOTAL STORE DAILY MONTHLY AVG
/CUSTOMER N N SALE/MONTH SALE AVERAGE SALE/SQ FT
% /STATE SALE/SQ FT
FLAGSHIP 1200 100 90 90 108000 3024000 3024000 43.2 1209.6
EXPERIENC 800 50 70 35 28000 784000 3136000 28 784
E
VALUE 600 30 60 18 10800 302400 2419200 27 756
TOTAL 2600 180 220 143 146800 4110400 8579200 98.2 2749.6
                   
EBO TYPE % SALE PER I/P REVENUE NET TOTAL NET BREAK EVEN BREAK EVEN    
MONTH MERCHANDISE GENERATE REVENUE REVENUE MONTH YEAR
INVEST / NEXT MONTH /STATE

FLAGSHIP 0.4 1209600 1814400 1499400 1499400 7.66973456 0.639144547   


EXPERIENC 0.3 235200 548800 400500 1602000 12.48439451 1.040366209   
E
VALUE 0.2 60480 241920 182720 1461760 10.28896673 0.857413894   
TOTAL   2605120 2082620 4563160         
EXPERIENCE 1000 SQ         VALUE 400 SQ FT        
FT
MERCHANDISE 0 Nos
Experienc   MERCHANDISE 0 Nos
Value
 
MERCHANDISE % PIECES   MERCHANDISE % PIECES  
MERCHAN e Store MERCHAN
Store
DISE DISE
Planning Planning
SHIRT 40 0   SHIRT 40 0  
TROUSER 25 0   TROUSER 35 0  
SUIT 20 0   SUIT 25 0  
READYMADE 10 0   READYMADE 0 0  
ACCESSORIES 5 0   ACCESSORIES 0 0  
TOTAL 100 0   TOTAL 100 0  
               
SHIRT 40 0 TROUSER 25 0 SHIRT 40 0 TROUSER 35 0
PLAIN 24 0 PLAIN 87 0 PLAIN 24 0 PLAIN 87 0
WHITE 12 0 WHITE 1 0 WHITE 12 0 WHITE 1 0
PRINTED 13 0 PRINTED 0 0 PRINTED 13 0 PRINTED 0 0
STRIPES 24 0 STRIPES 10 0 STRIPES 24 0 STRIPES 10 0
CHECKS 25 0 CHECKS 2 0 CHECKS 25 0 CHECKS 2 0
EMBROIDERY 2 0 EMBROIDE 0 0 EMBROIDERY 2 0 EMBROIDE 0 0
RY RY
TOTAL 100 0 TOTAL 100 0 TOTAL 100 0 TOTAL 100 0
       
       
SUIT 20 0 ACCESSO 5 0 SUIT 25 0 ACCESSO 0 0
RIES RIES
PLAIN 72 0 TIES 15 0 PLAIN 72 0 TIES 15 0
WHITE 4 0 HANKY 4 0 WHITE 4 0 HANKY 4 0
PRINTED 2 0 TIE PIN 3 0 PRINTED 2 0 TIE PIN 3 0
STRIPES 13 0 SHOCKS 17 0 STRIPES 13 0 SHOCKS 17 0
CHECKS 6 0 BELT 4 0 CHECKS 6 0 BELT 4 0
EMBROIDERY 3 0 SUIT PIN 15 0 EMBROIDERY 3 0 SUIT PIN 15 0
TOTAL 100 0 PERFUME 17 0 TOTAL 100 0 PERFUME 17 0
  WELLET 25 0   WELLET 25 0
      TOTAL 100 0       TOTAL 100 0
FLAGSHIP 2500 SQ FT        
MERCHANDISE 2000 Nos  
MERCHANDISE % MERCHANDISE PIECES  

SHIRT 30 600  
TROUSER 20 400 Flagship Store Merchandise
 
SUIT 15 300 and Assortment planning 
READYMADE 30 600  
ACCESSORIES 5 100  
TOTAL 100 2000  
       
SHIRT 30 600 TROUSER 20 400
PLAIN 24 144 PLAIN 87 348
WHITE 12 72 WHITE 1 4
PRINTED 13 78 PRINTED 0 0
STRIPES 24 144 STRIPES 10 40
CHECKS 25 150 CHECKS 2 8
EMBROIDERY 2 12 EMBROIDERY 0 0
TOTAL 100 600 TOTAL 100 400
   
   
SUIT 15 300 ACCESSORIES 5 100
PLAIN 72 216 TIES 15 15
WHITE 4 12 HANKY 4 4
PRINTED 2 6 TIE PIN 3 3
STRIPES 13 39 SHOCKS 17 17
CHECKS 6 18 BELT 4 4
EMBROIDERY 3 9 SUIT PIN 15 15
TOTAL 100 300 PERFUME 17 17
  WELLET 25 0
      TOTAL 100 75
    MONTH DECEMBER          
    SEASON            
    FESTIVALS            
    OFFERS NEW YEAR CHRIMAS        
OFFER
                 
OFFER WEEK DATE DAY WALK-IN CONVERSION % CONVERSIOAN AVG BUYING TOTAL
    1-Dec WEDNESDAY 120 95 114 1000 114000
    2-Dec THURSDAY 120 95 114 1000 114000
    3-Dec FRIDAY 120 95 114 1000 114000
    4-Dec SATURDAY 120 95 114 1000 114000
    5-Dec SUNDAY 120 95 114 1000 114000
  1   TOTAL 600 475 570 5000 570000
    6-Dec MONDAY 120 95 114 1000 114000
    7-Dec TUESDAY 120 95 114 1000 114000
    8-Dec WEDNESDAY 120 95 114 1000 114000
    9-Dec THURSDAY 120 95 114 1000 114000
    10-Dec FRIDAY 120 95 114 1000 114000
    11-Dec SATURDAY 120 95 114 1000 114000
    12-Dec SUNDAY 120 95 114 1000 114000
  2   TOTAL 840 665 798 7000 798000
    13-Dec MONDAY 120 95 114 1000 114000
    14-Dec TUESDAY 120 95 114 1000 114000
    15-Dec WEDNESDAY 120 95 114 1000 114000
    16-Dec THURSDAY 120 95 114 1000 114000
    17-Dec FRIDAY 120 95 114 1000 114000
    18-Dec SATURDAY 120 95 114 1000 114000
    19-Dec SUNDAY 120 95 114 1000 114000
CHRISMAS AND 3   TOTAL 840 665 798 7000 798000
NEW YEAR
OFFER
    20-Dec MONDAY 120 95 114 1000 114000
    21-Dec TUESDAY 120 95 114 1000 114000
    22-Dec WEDNESDAY 120 95 114 1000 114000
    23-Dec THURSDAY 120 95 114 1000 114000
    24-Dec FRIDAY 120 95 114 1000 114000
    25-Dec SATURDAY 120 95 114 1000 114000
    26-Dec SUNDAY 120 95 114 1000 114000
  4   TOTAL 840 665 798 7000 798000
    27-Dec MONDAY 120 95 114 1000 114000
    28-Dec TUESDAY 120 95 114 1000 114000
    29-Dec WEDNESDAY 120 95 114 1000 114000
    30-Dec THURSDAY 120 95 114 1000 114000
    31-Dec FRIDAY 120 95 114 1000 114000
MONTH NOVEMBER              
SEASON Winter              
FESTIVALS DEEPAWALI              
OFFERS DEEPAWALI   Marriage          
                 
OFFER WEEK DATE DAY WALK-IN CONVERSION CONVERSIOA AVG BUYING TOTAL
% N
DEEPAWALI SALE   1-Nov MONDAY 150 95 142.5 1200 171000
    2-Nov TUESDAY 150 95 142.5 1200 171000
    3-Nov WEDNESDAY 150 95 142.5 1200 171000
    4-Nov THURSDAY 150 95 142.5 1200 171000
DEEPAWALI   5-Nov FRIDAY 150 95 142.5 1200 171000
    6-Nov SATURDAY 150 95 142.5 1200 171000
    7-Nov SUNDAY 150 95 142.5 1200 171000
  1   TOTAL 1050 665 997.5 8400 1197000
winter sale   8-Nov MONDAY 120 95 114 1000 114000
    9-Nov TUESDAY 120 95 114 1000 114000
labh pacham   10-Nov WEDNESDAY 120 95 114 1000 114000
    11-Nov THURSDAY 120 95 114 1000 114000
    12-Nov FRIDAY 120 95 114 1000 114000
    13-Nov SATURDAY 150 95 142.5 1000 142500
    14-Nov SUNDAY 150 95 142.5 1000 142500
MARRIAGES 2   TOTAL 900 665 855 7000 855000
    15-Nov MONDAY 150 95 142.5 1200 171000
    16-Nov TUESDAY 150 95 142.5 1200 171000
    17-Nov WEDNESDAY 150 95 142.5 1200 171000
    18-Nov THURSDAY 150 95 142.5 1200 171000
    19-Nov FRIDAY 150 95 142.5 1200 171000
    20-Nov SATURDAY 150 95 142.5 1200 171000
    21-Nov SUNDAY 150 95 142.5 1200 171000
  3   TOTAL 1050 665 997.5 8400 1197000
    22-Nov MONDAY 150 95 142.5 1200 171000
    23-Nov TUESDAY 150 95 142.5 1200 171000
    24-Nov WEDNESDAY 150 95 142.5 1200 171000
    25-Nov THURSDAY 150 95 142.5 1200 171000
    26-Nov FRIDAY 150 95 142.5 1200 171000
    27-Nov SATURDAY 150 95 142.5 1200 171000
    28-Nov SUNDAY 150 95 142.5 1200 171000
  4   TOTAL 1050 665 997.5 8400 1197000
    29-Nov MONDAY 150 95 142.5 1200 171000
    30-Nov TUESDAY 150 95 142.5 1200 171000
      TOTAL 300 190 285 2400 342000
                 
FLAG SHIP PLANNING                
MONTH OCTOMBER              
SEASON winter              
FESTIVALS DASHERA NAVRATRI            
OFFERS DEEPAWALI NAVRATRI OPENING SALE          
SALE
                 
OFFER WEEK DATE DAY WALK-IN CONVERSION % CONVERSIOAN AVG BUYING TOTAL
GREAT OPENING   1-Oct FRIDAY 200 90 180 1500 270000
NAVRATRI OFFER   2-Oct SATURDAY 200 90 180 1500 270000
    3-Oct SUNDAY 200 90 180 1500 270000
  1   TOTAL 600 270 540 4500 810000
    4-Oct MONDAY 80 80 64 800 51200
    5-Oct TUESDAY 80 80 64 800 51200
    6-Oct WEDNESDAY 80 80 64 800 51200
    7-Oct THURSDAY 80 80 64 800 51200
    8-Oct FRIDAY 80 80 64 800 51200
    9-Oct SATURDAY 100 90 90 900 81000
    10-Oct SUNDAY 100 90 90 900 81000
  2   TOTAL 600 580 500 5800 418000
    11-Oct MONDAY 80 80 64 800 51200
    12-Oct TUESDAY 80 80 64 800 51200
    13-Oct WEDNESDAY 80 80 64 800 51200
    14-Oct THURSDAY 80 80 64 800 51200
    15-Oct FRIDAY 80 80 64 800 51200
    16-Oct SATURDAY 100 90 90 900 81000
    17-Oct SUNDAY 100 90 90 900 81000
Winter season 3   TOTAL 600 580 500 5800 418000
SHARAD POORNIMA   18-Oct MONDAY 120 95 114 1000 114000
OFFER
DEEPAWALI SALE   19-Oct TUESDAY 120 95 114 1000 114000
    20-Oct WEDNESDAY 120 95 114 1000 114000
    21-Oct THURSDAY 120 95 114 1000 114000
    22-Oct FRIDAY 120 95 114 1000 114000
    23-Oct SATURDAY 150 95 142.5 1000 142500
    24-Oct SUNDAY 150 95 142.5 1000 142500
  4   TOTAL 900 665 855 7000 855000
    25-Oct MONDAY 150 95 142.5 1200 171000
    26-Oct TUESDAY 150 95 142.5 1200 171000
    27-Oct WEDNESDAY 150 95 142.5 1200 171000
    28-Oct THURSDAY 150 95 142.5 1200 171000
    29-Oct FRIDAY 150 95 142.5 1200 171000
    30-Oct SATURDAY 150 95 142.5 1200 171000
    31-Oct SUNDAY 150 95 142.5 1200 171000
      TOTAL 1050 665 997.5 8400 1197000
      TOTAL 3750 2760 3392.5 31500 3698000

Вам также может понравиться