CYBERSOFT TECHNOLOGIES

LIMITED (CTL)
PRESENTED BY

Mohd.Sadaullah – 177
Ankur Srivastava-126
Gurmail Singh-134
Pratik yadav-149
Nagarjuna Reddy-142
INTRODUCTION
Vision of CTL:- “ We turn your dreams into reality”.

CYBERSOFT TECHNOLOGIES LIMITED

(CTL) ) is a Software products & services consulting
company headquartered in New Delhi, India. CTL is
the largest provider of information Technology.
and business process outsourcing services in Asia. It
has offices in 42 countries with more than 142
branches across the globe. The company is listed on
the National Stock Exchange  and Bombay Stock
Exchange of India.
Introduction contd….
Cybersoft Technologies limited was
founded in 1985. In 1990,CTL set up India's
first software  research and development center ,
the Cybersoft Research Development and
Design Center (CRDDC) in Gurgaon.
PRODUCTS & SERVICES OF CYBERSOFT
TECHNOLOGIES LTD.
Some of the products & services of Cyber soft
Technologies Ltd. are :-
1. Operating System (Cyber soft series such as
cybersoft2008).
2. Antivirus software cyber protection series .
3. Hardware products and solutions such as
Projectors.
4. ERP softwares such as
Cybertech2008,Cybertech2010.
INDIAN IT INDUSTRY AND IMPLICATIONS
 The IT-ITES industry in India has today become a growth engine for
the economy ,contributing substantially to increases in the GDP
During the year, the sector maintained its double digit growth rate
and was a net hirer.
 This growth has been fuelled by increasing diversification in the
geographic base and industry verticals, and adaptation in the service
offerings portfolio.
 While the effects of the economic crisis are expected to linger in the
near term future, the Indian IT-BPO industry has displayed resilience
and tenacity in countering the unpredictable conditions and
reiterating the viability of India’s fundamental value proposition.
Consequently, India has retained its leadership position in the global
sourcing market.
 COMPETITORS OF CTL
Region Name Operations Market share
Asia Indosoft S/w 35%
Development,ITE
S such as
BPO,KPO
North America Smithtech ERP , Antivirus 35%
,O/S
Europe Eurosoft KPO,ERP 44%
Australia & New NueroTech S/w, ERP,O/S 33%
Zealand solutions ltd.
Africa Newafrican ERP,KPO,BPO 30%
softwares
 MODES OF ENTRY:

 LICENSING
Licence may be granted by a party ("licensor") to another
party ("licensee") as an element of an agreement between
those parties. A shorthand definition of a licence is "an
authorization (by the licensor) to use the licensed material (by
the licensee).“
 Mass licensing of software

Our company product name is Cybertech2008.Cybertech

2008 is an ERP based software which deals in accountancy
,operations ,banking ,taxation ,auditing , sales , and various
other financial operations(Consulting and risk management).
 We are providing our software through licencing in
various countries like USA,UK,Canada,Australia,New
Zealand,Brazil,japan,China and Malaysia.
 Our new updated and advanced version has been
introduced recently in 2010 names as Cyber2010.The new
software aims at achieving efficiency of operations and other
functions mentioned above
 Franchising

Franchising is the practice of using another firm's

successful  business model .
Franchising of Cybersoft stores :-
Cybersoft2010 deals in franchising method in the US,
and now in China (2007) where there are explicit
Federal (and in the US, State) laws covering franchise
deals. However, most of the world recognizes
'franchise' but rarely makes legal provisions for it. Only
Australia, various provinces within Canada, France and
Brazil have significant Disclosure laws but Brazil
regulates franchises more closely
 Management contract

A management contract is an arrangement under which

operational control of an enterprise is vested by contract in a
separate enterprise which performs the necessary managerial
functions in return for a fee.
MANAGEMENT CONTRACT IN MIDDLE EAST & SOUTH
EAST ASIA.
 Management contract with infosoft which have expertise in
countries of middle east and some parts of south – east Asia as the
company lacks the knowledge of regional market, economy and
demographics.
 As the demand of the cybertech products are growing day by day
in these countries both companies will be mutually benefited by
this contract as we are using the distribution network of Infosoft.
 Mergers and acquisitions

The phrase mergers and

acquisitions (abbreviated M&A) refers to the
aspect of corporate strategy, corporate finance
and management dealing with the buying,
selling and combining of
different companies that can aid, finance, or help
a growing company in a given industry grow
rapidly without having to create another
business entity.
 Acquisition

An acquisition, also known as a takeover or

a buyout, is the buying of one company (the
‘target’) by another. Consolidation is when two
companies combine together to form a new
company altogether.
 Acquisition
Number Company Business Country Value Headcount Remarks
Date

Business CTLacquire
Citi Global
8 October Process US$ 505 d key BFS
1 Services India 12472
2008 Outsourcin mn domain
Limited
g knowledge.

Expand
product
portfolio by
acquiring
rights to
Quartz and
November, TKS- Banking US$ 80.4 ownership
2 Switzerland 115
2006 Teknosoft Product mn of Alpha
and e-
portfolio,
enhanced
presence in
Switzerland
and France
 Entry into
Latin
America;
Novembe Comicro Banking US$ 23.7
3 chile 1257 Access to
r, 2005 m BPO mn
payment
processin
g platform

February, Tata IT
4 India - - -
2006 Infotech Services
 Acquired
core
banking
solution
product
and access
Core
October, to 116
5 FNS Banking Australia US$ 26 mn 190
2005 customers
Product
in 35
countries;
FNS was an
existing
partner for
TCS
Acquired
life and
pension
outsourcin
g business
from Pearl
October, Pearl United US$ 94.7
6 Insurance 950 Group;
2005 Group Kingdom mn
Domain
knowledge
of life and
pension
 Strategic Alliance

A Strategic Alliance is a formal relationship between

two or more parties to pursue a set of agreed upon goals
or to meet a critical business need while remaining
independent organizations.

MAIN FUNCTIONS UNDER STRATIGIC ALLIANCE

 Strategic development
 Partner assessment
 Contract negotiation
 Alliance operation
 Alliance termination
 Joint venture

A joint venture (JV or J-V) is a legal entity formed

between two or more parties to undertake an economic
activity together. The JV parties agree to create, for a
finite time, a new entity and new assets by
contributing equity. They then share in the revenues,
expenses and assets and "control" of the enterprise.

 
JV WITH YO- MING TECHNOLOGIES

The company Cyberspace technologies have a JV with Yo -Ming Technologies

of Japan because of their technical competence and superior infrastructure in
the field of research & development .We entered into this venture in the year
2007 & continuously improving our products and services over the period of
time. The JV with this company is in relation with sales in Japan only. The
name of the product is Cyber – Akito & this product is designed keeping in
view the requirement of Japanese and Korean market and even it was agreed
that product would be used for the domestic consumption in Japan & Korea
itself because of the similar nature of market in both the countries.
 Why Outsourcing

 “Outsourcing system allows companies to

contract for services that are not within the scope of
their expertise, so that they can focus their time,
money and energy on their core competencies
instead of wasting valuable resources trying to gain
Understanding of areas that are somebody else's
expertise".
OUTSOURCING CONTRACT TO CONVERGYS

 
 The company has outsourced its customer care and
technical support function to a leading bpo in
gurgaon and bangalore
 The company is basically providing its technical
support and customer care services to leading BPO
based in bangalore and gurgaon . This is done to
ensure the simplification of work and expertise of
the BPO in concerned field .
 EPG Model

EPG Model is an International Business model

including three dimensions - Ethnocentric,
Polycentric and Geocentric. These three
dimensions allow executives to more accurately
develop their firm's general strategic profile.
.
COMPARISON OF EPG APPROACHES
Ethnocentrism Polycentrism Geocentrism
Based on political Based on
Definition Based on ethnicity
orientation geography
Strategic Home Country Host Country
Global Oriented
Orientation/Focus Oriented Oriented
Product Industrial products Consumer goods -
Developing
Geography - US and Europe
countries
CYERSOFT TECHNOLOGIES LTD AS AN MNC

CYBERSOFT TECHNOLOGIES LTD. IS an

MNC operating in various countries like
US,UK,Canada,Australia,Japan,New Zealand
with its headquarters in New Delhi, India.
The companies not only following the MNC
approach but is also a Trans- national company
as it is providing services and solution keeping in
view the requirements of various countries.
(especially in case of JV in Japan).
Cyber soft Limited follows a Polycentric
Approach
Cyber soft Ltd. follows the polycentric approach
to ensure that we provide best solutions to
ensure best services according to the
requirement of different countries. Polycentric
approach ensures that we are flexible with our
operations .
 PORTER Threat of ANALYSIS
New Entrants
(high)

Bargaining Power Rivalry Among Bargaining Power

Of Suppliers Competitors of Buyers
(Low) (High) (low)

Threat of Substitute
Products
(high)
25
 SWOT ANALYSIS
STRENGTHS WEAKNESSES

Brand Name Inadequate financial systems

Strong quality management system Legal and regulatory obstacles
Talented people Political instability in some countries
Good infrastructure

OPPORTUNITIES THREATS

Penetration of developed country markets Many Global Competitors

Technology transfer Penetration of domestic markets by global
Networking with global firms firms
Expansion of business into developing
countries
 QUESTION & ANSWERS
QUES) Which method of international expansion has the
company used to date?
 
ANS) As company is an MNC therefore company used various
methods for entering into different markets:
Merger &acquisition
Joint venture
Licensing
Franchising
Management contract
Outsourcing
QUES) Has the company used the most appropriate
development method?
 
ANS) Yes the company has done exceedingly well
by following the polycentric approach in different
countries to provide services keeping in view the
customized needs . for eg.
We entered in Japan through the JV to develop
and provide product according to their
requirement.
QUES) What other methods might be suitable for the
company?
 
ANS) a)Strategic alliance: Is one of the method
which our company has not used ,but in future we
could use that as well .
b)Contract manufacturing :
Agreements with foreign manufacturers to produce
your product, as opposed to exporting your
product, are referred to as contract manufacturing.
QUES) Should different methods be used in different
markets?
 
ANS) Yes , different methods should be used for
different markets to cater to the unique and customized
needs of corporate and individuals . Also there is a
huge difference prevailing in different regions in terms
of demographics , and various other factors .
That’s the region why we followed the different
methods .
THANK YOU