DENTAL TOURISM

PRESENTED BY
dr shabeel pn
 What is Dental Tourism???

It is the traveling of people from a country having

comparatively high cost for dental treatment, in to a
country having low cost for dental treatment.
Dental tourism=dental treatment + tour.
• Developed countries seeking dental treatment in emerging health
markets outside of their territories.
• Americans are traveling to Argentina, Brazil, Costa Rica, El
Salvador,
India, Malaysia, Mexico, Poland, South Africa, Thailand, Turkey,
and
South Korea for various health services.
• Third world countries consider it as a unique opportunity for them
to promote their tourism packages along with cost effective
health care

POTENTIAL OF DENTAL TOURISM

Healthcare Indicators
• Global healthcare revenue US$ 2.8 trillion
• India’s healthcare industry worth US$ 17 billion; to grow by 13%
per annum for next 6 years
• Tertiary care to earn addnl. revenue of Rs. 5-10,000 crores
• Health insurance business estimated to swell to US$ 4 billion by
2010
• Health procedures across world show 200-800% cost difference
World Tourism Indicators
• International tourist at 700 million mark in 2008.
• International tourism receipts at US$ 474 billion.
• International tourist arrivals to Asia and the
Pacific at 18.7%.
• Europe saw highest number of tourists.
• India’s share in Asia & Pacific region stands at a
mere 1.8%
ADVANTAGES OF DENTAL TOURISM (IN
INDIA)

“First World Treatment at Third World Cost”

1)Quality of treatment
Large pool of doctors, nurses &
paramedics , World class dental clinics
Strength: - Over 6000 professional
dental surgeons
- Highly skilled experts, and
- Possess English speaking skills.
2)Comfort Level
- NRI doctors recognized as amongst best in adopted countries
(First World)
- Usage of English.
- Indian Nurses increasingly getting international exposure.
3)Value Proposition
Quality medical services at 1/10th costs:

- Complicated surgical procedures

possible at 1/10th the cost.
- Increase in use of Computerized
Hospital Information Systems.
- Software technologists facilitating
tech revolution in healthcare.
- State-of-the-art medical establishments
of great repute.
For example:
Dental Filling =$300 to $400(USA& Europe).$20 to $40
(India).
A Root Canal treatment $3,000(USA)$100 to $200
(India).
Dentures can cost $1000 overseas but only $200 in
India.
4)Lower Medication cost:
- Strong Pharma Sector and gaining world recognition.
- Strong Generic drugs business.

- Low cost of drug development in India with Software

support.
5) Improved sterilization technique
6)Low labour cost.
7)Tourist Interest:
- 5000 year old civilization.
- Renowned for Historical,
Cultural and Religious diversity.
- Diverse geographical landmarks;
vast coastline
- Traditional arts and crafts.
- Vibrant democracy .
8)Alternative Medical proposition:
- Ancient Ayurvedic stream of medicines.
- Rejuvenation alternatives: Kerala’s health
retreats.
- Naturopathy and Yoga.
-Accupuncture etc…
How can we implement the dental
tourism????

1.Consumer-foreigner

2.Promoter-A man who promotes dental treatment

along with tourist package.
Concerns by the consumer
Negative Perceptions
Hygiene/Unsanitary
Pollution
Backward &Bureaucratic
system in some state
Accreditation
No Uniformity in
standardization (ISO, CRISIL,
ICRA)
WEST: JCAHO (uniform
system of standardization)
Connectivity
Lack of accurate number of
Flights
Bad Roads
Medical Insurance
Inadequate Coverage
Underdeveloped policy system
Insurance Frauds
Very few Global Players
Overseas Companies refuse
reimbursements for treatment
outside their territories
Instability (security)
Terrorism Prone areas
Communal Unrest in some
regions
Concerns by the promoter
1) No regulation for ensuring Ethics.
2) No coordinated Systemic Supports.
3) Infrastructure Deficiencies for
Electricity
Power Supply
Water
4) Implementation problems.
5) Taxation Anomalies.
6) Inadequate Land Reforms.
7) Funding Constraints.
8) Bureaucratic Bottlenecks .
PROBLEMS IN UTILIZING AVAILABLE
RESOURCES
Service
 Hygiene awareness in medical attenders are not uniformly professionalized
 Unhygienic Food handling in many hotels available in the localities
 Lack of good Hospitality Services
 Heterogeneous Pricing of services (not standardized)
Doctors
 no standardized education system to follow in Medical Institutions
 no strong regulatory mechanism to curb quacks
 lack of adequate communication and inter-personal level teaching
Nurses &Paramedical
 “Spinal” level not “Cerebral” level thinkers
 Deficient Language skills
 Lack of Standardization
 (above mentioned points may happened while an inefficient man took up the
project)
How to Promote:
OUR POTENTIAL + IMPROVEMENTS
=SUCCESS OF TREAMENT BASED TOURISM

GOVERNMENT(TOURISM) & INDUSTRY(DENTAL

TREATMENT FIELD) HAND-HOLDING IS A MUST
Improvements that we need: (focus to
future)
• Govt. sell India as Health Tourism Destination.
• Seamless Single-Window Facility to Tourists.
• More Medical, Nursing collages and Hospitals.
• Greater Industry & Govt. Interaction.
• Medical Insurance Reforms.
• Apex Industry body under Union List.
• Industry Accredit ion Standards.
• Tax Holiday & Further Duty Roll Back.
• Government soft loan to Private Players.
• Regulatory Bodies
• Target-oriented Infrastructure Investment.
• Mandatory Accreditation of all Collages & Hospitals..
• Uniform Medical Education Standards.
Real outcome of the project
INDIA WILL EMERGE AS MAJOR HEALTH TOURISM
DESTINATION.
Catalyzes India to the Club of Global Leaders.
Better DENTAL TREATMENT facilities .
 Growth in Insurance Industry.
 Employment in Healthcare Sector.
 Stimulus to Pharmaceuticals Industry.
 Reversal & Arrest of Brain Drain.
 Overall Growth in Commerce.
 Percolation effect in dental Healthcare in India.
 Employment in Tourism Industry.
Conclusion
Dental tourism is an emerging new method for marketing
our dental field in the real sense so as to promote
dentistry as well as our tourism.
THANK YOU