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Ch. 3–
Essentials of Business Communication, Asian Edition 10
Effective Sentences
Ch. 3–
Essentials of Business Communication, Asian Edition 12
Effective Sentences
Revision:
Even though the pay was low, many candidates
applied.
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Essentials of Business Communication, Asian Edition 13
Effective Sentences
Revisions:
Two candidates applied. Only one was hired.
Two candidates applied; only one was hired.
Two candidates applied, but only one was hired.
Ch. 3–
Essentials of Business Communication, Asian Edition 14
Effective Sentences
Revisions:
Many were qualified. Jeff was hired.
Many were qualified; Jeff was hired.
Many were qualified; however, Jeff was hired.
Many were qualified, but Jeff was hired.
Ch. 3–
Essentials of Business Communication, Asian Edition 15
Try Your Skill
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Essentials of Business Communication, Asian Edition 16
Try Your Skill
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Try Your Skill
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Essentials of Business Communication, Asian Edition 18
Try Your Skill
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Essentials of Business Communication, Asian Edition 19
Emphasis Through Mechanics
Underlining:
Which of these methods do you prefer?
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Essentials of Business Communication, Asian Edition 20
Emphasis Through Mechanics
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Emphasis Through Mechanics
All Caps:
Notice how EXPENSE-FREE stands out.
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Essentials of Business Communication, Asian Edition 22
Emphasis Through Mechanics
Dashes:
Other methods–including dashes–may be
used.
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Essentials of Business Communication, Asian Edition 23
Emphasis Through Mechanics
Tabulation:
Listing items vertically emphasizes them:
1. First item
2. Second item
3. Third item
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Essentials of Business Communication, Asian Edition 24
Emphasis Through Mechanics
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Essentials of Business Communication, Asian Edition 26
Emphasis and Deemphasis
Through Style
• To deemphasize an idea:
• Use general, rather than specific, words (some
customers complained, rather than 125 customers
complained).
• Place the idea in a dependent clause connected to an
independent clause containing a positive idea.
Example:
Although items cannot be returned for cash, you will receive
store credit for any returned purchases.
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Essentials of Business Communication, Asian Edition 27
Active- and Passive-Voice Verbs
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Active- and Passive-Voice Verbs
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Active- and Passive-Voice Verbs
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Essentials of Business Communication, Asian Edition 30
Try Your Skill
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Try Your Skill
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Try Your Skill
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Essentials of Business Communication, Asian Edition 33
Try Your Skill
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Essentials of Business Communication, Asian Edition 34
Try Your Skill
Ch. 3–
Essentials of Business Communication, Asian Edition 35
Developing Parallelism
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Essentials of Business Communication, Asian Edition 36
Developing Parallelism
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Developing Parallelism
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Essentials of Business Communication, Asian Edition 41
Dangling and Misplaced Modifiers
Ch. 3–
Essentials of Business Communication, Asian Edition 42
Dangling and Misplaced Modifiers
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Dangling and Misplaced Modifiers
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Dangling and Misplaced Modifiers
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Dangling and Misplaced Modifiers
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Try Your Skill
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Try Your Skill
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Essentials of Business Communication, Asian Edition 48
Try Your Skill
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Try Your Skill
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Essentials of Business Communication, Asian Edition 50
Three Ways to Achieve Paragraph
Coherence
To help guide your reader or listener from
one thought to another, develop
coherence by using one of these devices:
1. Repeat a key idea or key word(s).
Next month we plan to launch a promotion
for our new Web site. The promotion will
involve newspaper and TV campaigns.
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Essentials of Business Communication, Asian Edition 51
Three Ways to Achieve
Paragraph Coherence
2. Use a pronoun.
Considerable interest is now being shown in
our extended certificates of deposit. They
are more profitable when left on deposit for
long periods of time.
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Essentials of Business Communication, Asian Edition 52
Three Ways to Achieve
Paragraph Coherence
3. Use an appropriate transitional
expression.
Time Association Contrast
before, after although
first, second but
meanwhile however
next instead
until nevertheless
when, whenever on the other hand
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Essentials of Business Communication, Asian Edition 53
Three Ways to Achieve
Paragraph Coherence
3. Use an appropriate transitional
expression.
Cause–Effect Additional Idea
consequently furthermore
for this reason in addition
hence likewise
therefore moreover
similarly
Ch. 3–
Essentials of Business Communication, Asian Edition 54
Three Ways to Achieve
Paragraph Coherence
3. Use an appropriate transitional
expression.
Illustration
in this way
for example
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Paragraph Length
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Essentials of Business Communication, Asian Edition 56
Composing the First Draft
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End
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