Presented by:

Drishya. S
Reg no: 1005116
IMK-ICM,
Poojappura
 An Introduction
Global manufacturer of audio, video,
communication and information technology
products for consumer and professional
markets.


To design and create innovative products and

which would benefit the people
Company Profile
Founded : May 7, 1946
Founders : Masaru Ibuka
 Akio Morita
Industry : Conglomerate
Headquarters : Minato, Tokyo, Japan
Area served : Worldwide
Employees : 167900
Parent : Mitsui group

 Services &
Revenue
Services: Financial services & Internet service


Revenue:¥7.214 trillion / $88.205 billion (2010)

 Operating income: ¥31.8 billion / $342 million
(2010)
 Net income: −¥40.8 billion / −$437 million (2010)
 Total assets: ¥11.22 trillion / $137.694 billion
(2010)


FOUNDERS OF
SONY
CEO - HOWARD
STRINGER
 Company History
• 1946 - Tokyo Telecom Engineering
• 1950 - First Japanese tape recorder
• 1955 - First transistor radios
• 1957 - First pocket-sized radio
• 1958 - Name change to Sony
 (from "sonus," Latin for "sound," and "sonny,"
meaning “little man”)
• 1968 - Intro of Trinitron color TV –
explosive growth
• 1979 - Walkman personal stereo

•
• 1980’s - Major Producer of computer disks/
floppies
• 1988 - Bought CBS Records for $2 billion.
• 1989 - Bought Columbia Pictures for $4.5
billion.
• 1994 - Sony Playstation released to great
success.
• 1997 - JV with Philips (inventors of the CD)
to make Super Audio CD
• 1998 - Launched Wega flat-screen TV
• 1999 - JV with Philips, Sun Microsystems to
develop networked
entertainment products
• 1999 - Walkman with MP3 capabilities
• 2000 - Formed PlayStation.com –
games/software online
• 2000 - Restructured all entertainment
units under Sony Broadband
Entertainment
• 2004 - Introduced minidisc format
• 2006 - Developed the blue ray disc with
the help of Panasonic.
2009 - Released new slogan
“make. believe”
 Products


 Sony offers a number of products in

a variety of product lines around the
world. Sony has developed a music
playing robot called Rolly, dog-shaped
robots called AIBO, humanoids, and
QRIO.
 Sony Business
Units
 Electronics:
 Audio, Video, Televisions Information and
Communications.
•
•
•
•
• Sony Computer Entertainment:
 Hardware and related software
• Sony Music Entertainment:
o Sony Music Entertainment Inc.: Columbia Records,
Sony Classical, Sony Discos,Sony Disc
Manufacturing, and Sony Music Nashville
o Sony Music Entertainment Japan: Sony Records and
Epic Records
 Sony Business
Units
• Sony Pictures Entertainment –
• motion picture - production, acquisition and
distribution
• television – programming, production, acquisition
and distribution
• home video - acquisition and distribution
• television broadcasting
• operation of studio facilities
• Sony Life Insurance
• Other:
• Sony Finance International, Inc.
• Sony Trading International Corporation
• Sony Broadcast Media Co. Ltd.
• Other local entertainment businesses in Japan,
U.S., and Germany
 Products
Category
Consumer & professional electronic
equipment
Communication & information-related
equipment
Semiconductor
Electronic devices & components
Battery
Chemicals
PlayStation
Blu-ray

 Product
Milestones
Transistor Radio (1955)
Trinitron Color Television (1968)
Walkman Personal Stereo (1979)
Handy cam Video Camera (1989)
Play Station (1994)
Blu-ray Disc Recorder (2003)
Play Station 3 (2006)

 LATEST SONY
PRODUCTS
BRAVIA
BRAVIA Theatre
Cyber-shot
Handy cam
VAIO
Walkman
XPlod
Memory stick
Play Station

 PlayStation
Inearly 1994 Sony launched the
PlayStation to compete with other
consoles.
This successful console was succeeded
by the PlayStation 2 in 2000.
The PlayStation 2 has become the
most successful video game console
of all time, selling over 150 million
units as of 2011.
Sony released the PlayStation 3, a
high-definition console, in 2006.
 Strategy and
Organization
• Continue to focus on communications
and home electric appliances, but
also content and services
• Vertically integrated business
• Vision is to become a broadband
entertainment company
• Product-Market Strategy: Apply IT to
product design, production,
distribution, and sales.
•

 MAJOR

INITIATIVES
• E-Commerce
•SonyStyle.com in Feb 2000
•Strategy reflects its desire to reduce
the role of the big discounters as
middlemen and gain greater
control over prices
• Car Navigation Systems
•7% of worldwide market
•These systems incorporate
sophisticated technology,
including web-access and
advanced voice recognition.
• Video-Game Machines and Console
Software
•Sony’s Play station 2 (PS2) is claimed
to be the first next-generation
game console. This system can
play DVDs, CVDs, and CD Roms.
•In February, Sony Corp. unveiled an
alliance with game software
makers Sega Corp. and Namco
Ltd. in online game distribution

 LATEST TECHNOLOGICAL
DEVELOPMENT
• AIBO- Artificial Intelligence ROBOT
 As close to human as possible – has emotions

and instincts

LIST OF COMPANY
AQUISITION


 Music Center Incorporated Professional audio
 USA N/A Sony Professional Products
 CBS Record Group Music  USA U$2,000,000,000
Sony Music Entertainment
 Columbia Pictures Entertainment
Movies/Television  USA U$3,400,000,000 Sony
Pictures Entertainment
Guber- Peters Entertainment Company
Movies/Television  USA
U$200,000,000 Sony Pictures
Entertainment
Media Molecule Video Game  UK Sony
Computer Entertainment
Chip Plant Chip Plant  JPN
¥53,000,000,000 Sony Electronics
Hawk Eye Innovation Electronics  UK Sony
Electronics

 SONY`S JOINT
YEAR VENTURE
COMPANY BUSINESS COUNTRY VALUE

2001 ERICSSON MOBILE SWEDEN 250

PHONE MILLION
DOLAR

2001 SQUARE VIDEO JAPAN 4 BILLION

NIX GAMES YEN

2004 METRO- TELEVISIO USA 4 BILLION

GOLDYWN N/MOVIES DOLLAR
-MAYER
Sony's Sales and
Distribution by
Geographical
Regions in 2010
Geographic Region :Total
Sales(millions)
Japan :1,873,219
United States :2,512,345
Europe :2,307,658
Other Area :2,041,270

Th a nk Y o u