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APPEALS
• FEAR
• HUMOR
• MUSIC
• SEX
• RATIONALITY
• EMOTION
cntd......
Health
Adventure
Environmental consciousnes
NEED FOR APPEALS IN ADV.....
Print Ad Example
Fear appeal
Increases viewer interest in the ad and the persuasiveness of
the ad
Watch
Laugh
Subliminal techniques
Sexual suggestiveness
Overt sexuality
Sensuality
ARE SEX APPEALS EFFECTIVE???
RESEARCH RESULTS
how does the music fit with the message of the ad?
ADVENTURE APPEAL
ADVENTURE APPEAL
-Battery Life
-Number of Megapixels
-Zoom Lens
-Exposure Control
-User Controls