Pre-Metallica Era

Bands consisting of;

 Hairspray
 Spandex
 Male-high heels
Early Developer;
Mötley Crüe
Followed by;
Poison, Hanoi Rocks,
WASP
Pre-Metallica Era -2
General Content:
 Similar to the
cliché sex-drugs-
rock’n roll trivia
 Excessively
suggestive songs
 Commercially
lucrative and very
Motley Crue bassist Nikki Sixx
popular
Seven Ages of Rock Part 4
47:52
Metallica Era (83-86)

 Kill ‘Em All (1983)

 Ride The Lightning (1984)
 Master Of Puppets (1984-86)
First 3 records that many Metallica fans
consider as the “pure” era of Metallica, which
eventually would be “spoiled” with the
introduction of Jason Newsted due to the
unexpected death of bassist Cliff Burton
Metallica Era (86-01)

 Garage Days Re-Revisited

 ...And Justice for All
 First music video “One” (Sold Out! reaction)
 Black Album
 Load
 Reload
 Garage Inc.
 S&M
Mission Impossible: Sue Napster!
 I Disappear –
Metallica’s
soundtrack for the
movie M.I.II leaked
way before it was
included in the
album via Napster
 Lars was not
happy with this...
Piracy – its a crime.
http://www.youtube.com/watch?v=HmZm8vN
HBSU
You Wouldn’t Download A Bear !
How System Works?

 Sharing vs Stealing
 Never Ending Chocolate
 Sharing
 Peer 2 Peer (P2P) networks; bittorrent, forums
etc.
 Stealing
 “Leaked!” achievement
 “Just” stealing
How System Works? -2
 Sharing vs Stealing
 Never Ending Chocolate
▪ Stealing: Taking a Snickers bar withouth paying.
▪ Taste would never be the same due to guilt.
▪ Sampling: Taking a bite of the promotional bar.
▪ Same taste, and no moral hazard due to the fact that it is free. But not tasty
enough because you are not getting the full product.
▪ Sharing: Taking a Snickers bar withouth paying, but this time a
magical Snickers bar appears right on spot because you are not
stealing a hardcopy but multiplying a softcopy. Premise is that in
long run, if you want to see more Snickers bars you need to pay the
company that produces Snickers.
▪ http://www.youtube.com/watch?v=s6vgkDbMcZc
How System Works? -3
 Sharing
 Peer 2 Peer (P2P) networks; bittorrent, forums etc.
 Why share instead of buy?
 Free.
 Conventional.
 Faster.
 No risk of getting ripped.
 Even Lars downloaded his album !
▪ Vid: Lars Downloads Leaked Album with BitTorrent -
http://www.youtube.com/watch?v=LaKR8uTshDM
 Goal of sharing: Increasing awareness
▪ End of sharing: Increase in piracy, decline in revenues
How System Works? -4

 Stealing
 “Leaked!” achievement: Providing fellow users
with products that are not even on the market.
 “Just” stealing: Downloading songs of multi-
millionaire artists because “they dont need
modey”
Youtube vid.
http://www.youtube.com/watch?v=kP_sGdEFvRk
Endgame and figures

http://www.wired.com/politics/law/news/2000/04/35670
http://news.bbc.co.uk/2/hi/entertainment/1436796.stm
http://guitar.about.com/library/weekly/aa051500a.htm
http://torrentfreak.com/lars-ulrich-proud-of-destruction-o
f-napster-090718/

Basically; Napster is no more!

Endgame and figures - 2
http://www.techdirt.com/articles/20100301/0257548340.shtml
 David Levine has a post up looking at Metallica's revenue streams last year.
Apparently, the band made the vast majority of its money from concert revenue
-- bringing in $22.8 million. It made $1.6 million from album sales. As
LevineDavid Levine has a post up looking at 
Metallica's revenue streams last year . Apparently, the band made the vast
majority of its money from concert revenue -- bringing in $22.8 million. It made
$1.6 million from album sales. As Levine notes:
 Hmmm...think it would make a lot of difference to the world if they lost the $1.6
million from the albums? Without copyright they'd only make $22.8 million from
touring...You might almost think it would be worth it to them to give the recorded
music away for free to promote their concerts... notes:
 Hmmm...think it would make a lot of difference to the world if they lost the $1.6
million from the albums? Without copyright they'd only make $22.8 million from
touring...You might almost think it would be worth it to them to give the recorded
music away for free to promote their concerts...
Endgame and figures - 3

 Debate: Does concert revenues matter?

Endgame and figures - 4

 What is the next step?

 Napster Founder Might Buy Metallica’s Record

Label
▪ http://www.crawdaddy.com/index.php/2011/03/24/napst
er-founder-might-buy-metallicas-record-label/
Contemporary Outcomes
Weird Al Yankovic " Enter Napster "
Make A List, Little Lars (?)
Never Seen A Star, Put His Fans Behind Bars
Can't You See, Mp3 means your stealing from
me
Should've bought a cd
I keep my T1 open, I'm stealing your songs right
now...
(chorus)
We're in debt, from the internet
Sue our fans, off to Napster, Napster land
Go to court, close the site Napster's down
tonight
Now the judge says alright
Bunch of thieves, bunch of lies, steal our song
through a wire(?)
You know we'll put up a fight
I Keep my phone line open, I'm ripping your
songs right now...
(chorus)
We're in debt, from the internet
Sue our fans, off to Napster Napster land
Now I lay Lars down to sleep, pray his
copyrights to keep
If he gets poor before he wakes, he'll have to
Contemporary Outcomes -2

http://www.dailytelegraph.com.au/entertainment/
music/metallica-finally-laugh-at-napster/story-e6fre
xl9-1225891728695

Video 1: Metallica vs. Napster skit [VH1 Music

Awards 2000] -
http://www.youtube.com/watch?v=YS-1EtRDETk
Video 2: Get Him to Greek Cameo -
http://www.youtube.com/watch?v=DvYYqRefhuM
Contemporary Outcomes -3

 Interactive Metallica
 Selling songs online,
 Youtube channel,
 Fan sites intermingled with band
 Vid: Lars Ulrich of Metallica Thanks YouTube Fans
Sharing is only fun, when its not your stuff.