Group-2, MBA-B, CUIM

What is Commerce and Mcommerce ?

y commerce means the whole system of an

economy that constitutes an environment for business y Mobile Commerce is about the purchase and sale of goods and services through the cell phone with the involvement of a financial institution.

What Does an M-commerce Includes..??

y Travel and Ticketing y Movie Ticketing y Bill payments to utility and service companies y Merchant & Retail Transactions y Money Transfer

Why m-commerce has more growth opportunities than ecommerce..?

y E-Commerce is limited to PC users only y Mobile Commerce is open to almost

everyone with a cell phone and mobile connection. y Mobile usage and ownership penetration is more than 4 to 5 times than a PC and growing at a very fast rate.

Applications of m-commerce..
y Vehicles
y Transmission of news, road condition etc

y Emergencies
y Early transmission of patient data to the hospital

y Travelling salesmen
y Direct access to central customer files

y Consistent databases for all agents.

Applications of m-commerce..
y Web access y outdoor internet access y Intelligent travel guide with up-to-date location dependent information y Mobile banking y Bill payment services y M-brokerage services

How m-commerce is useful in rural India

y Currently there are more than 850 million mobile

subscribers in India y Mobile is being largely used even in rural India y Its useful in helping the farmers get the information they need like government policies and providing banking facilities etc

Characteristics of m-commerce
characteristics
Mobility Product personalization Instant connectivity Reachability convenience

value added attributes

Product & service localization

M-commerce

Financial Inclusion
Availability of banking services at an affordable cost
to disadvantaged and low-income groups

Focuses on the poor who do not have formal

financial institutional support and getting them out of the clutches of local money lenders.

Mobile Commerce services are evolving rapidly in

India due to the coming together of mobile service providers, banks and payment service providers to offer more products and secure transactions through mobile networks.

UID(ADHAAR)-features
It is a multipurpose unique identification card
project launched by UDAI, a agency of government of India. It was established in Feb. 2009. It aims to provide a unique number to all Indians and maintain all the basic information in a database .It is a 12 digit number. It is the biggest project undertaken in the history in terms of coverage.

OBJECTIVES
y To form poverty elevation programs. y To address the problem of illegal migration to India. y To monitor the terrorist threat in India. y To link it with various identity databases like drivers

license, ration card, voter ID, passports, bank accounts and PAN cards. y To avoid corruption which exists in government offices.

Advantages
y It will help to overcome limitations in financial

inclusion. The Aadhaar can help poor residents easily establish their identity to banks. As a result, banks will be able to scale up their branch-less banking deployments. y It helps in eliminating corruption in government offices

Logo

y The logo is a sun in red and yellow, which has a

fingerprint traced across its centre. y The logo clearly communicates the vision for Aadhaar. It represents a new dawn of equal opportunity for an individual.

Future Aspects
y Infrastructure:
 The capabilities of handset easily support interesting services and applications.  Entry-level Mobiles today have the same power as many PCs had in the 1990 s.  Also, High QOS (Quality-of-Service) data networks are in place.  In rural area also, Almost everyone has access to data services with even the most basic handsets & mobile service plans.
contd.

y Demographics and Evolving Consumer Market :

 The Indian consumer market including a new young working class with disposable income is growing very fast.  People live fuller, mobile lifestyles these days, they value convenience and have a lot of things that they want to do.

Conclusion:
 There is a huge opportunity for brands, creative agencies, technology providers, payment platforms and carriers to build the bridge to the future.  For the rural areas also people will get maximum advantages by M-commerce.

Queries?