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The Company-Wide Balanced ScoreCard Demo

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ScoreCard Partners Balanced ScoreCards, Designed and Built, in 90 Days


Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

ScoreCard Demo Menu:


1. What is a Balanced ScoreCard? 2. ScoreCard Demo 3. How to Choose the Right Metrics: A. Strategy Mapping B. Achilles Heel Analysis C. Strategic Employee Analysis 4. ScoreCard Development Roadmap 5. The Plumbing: Technical Issues 6. Contact Us

ScoreCard Partners Balanc

c r

ar s,

si ned and Built, in

ays

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

What is a Balanced ScoreCard?


A Balanced ScoreCard is both a Tool and a Process: The Tool: Your ScoreCard reports all key drivers of your strategic success. It lets you know if performance in each critical area is at the level you expect, and shows you trends for each major business driver. The Process: For the Exec Team, the ScoreCard is the centerpiece of your month-end review process. It is also used with your extended management team, employees, and Board to educate them on key performance issues.

ScoreCard Partners Balanced ScoreCards, Designed and Built, in 90 Days


Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

BayMed Balanced ScoreCard


Financial
138 O erall 138 e enue
gt.>

Market/Customers
112 Gross 112 Margin
gt.>

2 E
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2
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Operational Excellence
42 Sales Quota 42 Per ormance
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People & Culture


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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Dashboard



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BayMed Balanced ScoreCard


Financial
138 O erall 138 e enue 112 Gross 112 Margin 2 E
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2
n $M

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The Dashboard divides into 4 quadrants, or perspectives. The Financial perspective reports Revenues, Gross Margins, EBITDA, Operating Expense, Net Operating Income, Free Cash Flow, and any other Financial Data you choose. (hit spacebar)

Operational Excellence

People & Culture

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

BayMed Balanced ScoreCard


Financial
The Market/Customers perspective reports repeat business with existing customers, new customers, new business partners, how recent releases are performing, customer complaints and customer satisfaction. (hit spacebar)

Market/Customers
0epeat 0 sns e . Growth
gt.>

0 e . Growth 0 New Customers


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15 New usiness Partnerships

0 0 ct.

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Operational Excellence

People & Culture

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

"

YOY n %

n%

iable Grn & Yel # 15

BayMed Balanced ScoreCard


Financial Market/Customers

Operational Excellence
42 Sales Quota 42 Per ormance
gt.

# 41.5 # 42.4 ct. 42 4 4 ct.

n $M

Marketing Lead 53 53 Value/Cost atio


gt.

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Operational Excellence reports People & Culture the core competencies which you have to execute well to win customer loyalty. Core Competencies vary by company and industry. BayMed tracks sales execution, marketing effectiveness, product development speed, manufacturing and customer support excellence. (hit spacebar)
Menu

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

BayMed Balanced ScoreCard


Financial Market/Customers

Operational Excellence
People & Culture looks at the workforce, reporting workforce growth, internal mobility and competency development, strategically vital employees, hiring quality, and employee engagement. (Hit spacebar)
Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

People & Culture


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Menu

BayMed Balanced ScoreCard


Financial
138 O erall 138 e enue
gt.>

Market/Customers
112 Gross 112 Margin
gt.>

2 E
Y

2
n $M

0epeat 0 sns e . Growth


gt.>

0 e . Growth 0 New Customers


gt.>

15 New usiness Partnerships

# 13 .3 # 138 ct. 13 .5
Y in $

# 112.2 # 112 ct. 112.1


25 Standard s. 25 ctual Costs
n $M

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Now you n $M to have some get n $M n #'s fun. Navigate your own 2 .10 # 24.1 gt.< 33.0 # # # 20 # gt.< gt.> gt.< gt.> 5,000 way # 34.0 # 30. # ### # 25.5 through the ScoreCard 4 # 32 ct. ct. ct. ct. ct. 4,864 34 25 31 32 by clicking on any Dashboard Icon that People Operational Excellence interests you. When you & Culture are complete, click Menu4 42 Sales Quota 42 Marketing Lead 53 53 130 & 130 4eadcount 0 nternal 0 ays for other options. Per ormance alue/Cost Mobility Slippage Snapshot
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31 Product New 31 e . Growth

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Menu

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

n $M

n $M

YOY n %

n%

iable Grn & Yel # 15

BayMed Balanced ScoreCard


Financial
138 O erall 138 e enue
gt.>

Market/Customers
112 Gross 112 Margin
gt.>

2 E
Y

2
n $M

0epeat 0 sns e . Growth


gt.>

0 e . Growth 0 New Customers


gt.>

15 New usiness Partnerships

# 13 .3 # 138 ct. 13 .5
# 5,000 # ### ct. 4,864
Y in $

# 112.2 # 112 ct. 112.1


25 Standard s. 25 ctual Costs

gt.>

# 2 .0 # 2 .4 ct. 2
34 n entory 34 On and

0 0 ct.

10.0% 11.0%

0 0 ct.

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# 12 gt. # 15 ct 15 4 4 ct.

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gt.>

31 Product New 31 e . Growth


gt.>

32 Customer 32 Complaints
gt.<

4Customer 4 Satis action


5 Point Scale gt.>

gt.<

# 24.1 # 25.5 ct. 25

n $M

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# 33.0 # 34.0 ct. 34

n $M

# 2 .10 # 30. 4 ct. 31

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# 20 # 32 ct. 32

n #'s

4.00 3.94

Operational Excellence
42 Sales Quota 42 Per ormance
gt.>

People & Culture


Marketing Lead 53 53 alue/Cost atio
gt.>

130 & 130 ays Slippage


gt.<

4eadcount 4 Snapshot
# @ Month End gt.<

0 nternal 0 Mobility
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ncenti e Pay 1 1 Strategic EE's


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Menu

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

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&

n $M

n $M

YOY n %

n%

iable Grn & Yel # 15

Financial Metrics

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

Dashboard

Re en e
rod cts 40 Ser ices/ M otal

D, thro gh May, 2010


Re en e Mix,
lan 160 rod cts S cs/

erall Re en e by Month

D
M

35 31.5 30 25.3 25 Re en e in M 2 .4

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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

x Region

x Bsns Unit

Dashboard

98

9 424 5 424

Jan 10

eb 10

Mar 10

pr 10

May 10

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g 10 Sep 10

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Overall Revenues are broken into Products and Services/OEM. Total Revenues appear above the stacked bars. In the chart on the right, we compare YTD Revenues This Year vs. Last and vs. Plan. You can see Revenues by Business Unit or Region by clicking the buttons at the bottom. (click this box to make it disappear)

60 1.2 40 2.0 1.

20

D 0

Revenue by Business Unit, through May, 2010


Multi Plex
16 14 12 Revenue in M

BayMed Products
12 10

ctual

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13. 6 4 2 0 F M 12.1

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27.77

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YTD Plan

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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

x Region

Overall

BayMed is structured into 4 6 Business Units: 2 major product 5 groups, a Consulting Services group, and an OEM4 business. Here you see Revenues from each unit, 3 vs. each Business Units Plan. 4.2 (click this box to make it 4.0 disappear) 2 3.6
Revenue in M 3.3 3.4 1 0

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Plan

N 50.60

nnual Plan

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Revenue by Region, through May, 2010


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16 14 12 Revenue in M

Europe
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orld
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11.00

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11.24

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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Overall

x Bsns Unit

Dashboard

RQ

S RQ

RQ

S RQ

5.5

5.3

6.0

By region, we can see that our North 3 American and European business is ahead of Plan, and that3Asia Pacific and Rest of World are behind Plan. (click 2 this box to make it disappear)
2 1 1 0 2.0 2.0 2.3 2.2 2.5

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10.5

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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

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We now begin looking at the drivers of profitability, beginning with Gross Margins 65 (in $M and in %) and OpEx. The ScoreCard reveals that OpEx has been consistently over Plan, but has recently 60 6 improved. (click to disappear)
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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

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Here we break out OpEx by 6 Department, and also show EBITDA. We can see that the 4 problems with OpEx come from Mftg and G&A, and that nevertheless EBITDA is above 2 Plan. (click to disappear)

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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

0.

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Standard s. Actual Costs by Business Unit,


Direct Labor Material ndirect Labor

D through May, 2010


O erhead 100 Line

100 10

11.0 10 25.0

11.0 10 25.0 26 2 23 25.0 23 11.0 10 11

25

o CO S

60

53.0 40 45 4

4 .0

20 20 0
Model Actual

20.0

For each of our Business Units, we have a cost 62 62.0 model, which, if met, helps ensure profitability. This chart helps us understand 22.0 16 the key drivers of Cost of Sales. (click to disappear)
Model Actual Model Actual

55

53

12
Model

12
Actual

Multiple es
Model Cost Actual Cost O erhead ndirect Labor Material Direct Labor CO S 'tl ain Loss 1,135,033 2,837,582 5,107,647 2,270,066 11,350,328 1,248,536 -113,503

BayMed roducts
Model Cost Actual Cost 713,730 1,855,699 3,425,906 1,141,969 7,137,304 785,103 1,784,326 3,425,906 1,570,207 7,565,542 ain Loss -71,373 71,373 0 -428,238 -428,238

BayMed Ser ices


Model Cost Actual Cost 288,859 808,805 1,790,925 2,888,589 317,745 722,147 1,790,925 2,830,817 ain Loss -28,886 86,658 0 57,772

O M
Model Cost Actual Cost 271,746 625,017 1,494,605 326,096 2,717,464 298,921 625,017 1,440,256 326,096 2,690,289 ain Loss -27,175 0 54,349 0 27,175

2,837,582 0 6,015,674 -908,026 2,270,066 0 12,371,857 -1,021,529

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

Dashboard

al e of In entory thro
inished oods or In rocess

h May, 2010
aw Materials 200

M lti le
20 20

ayMed rod cts


20

2.5 2.4 2.3

2.4 2.4 16 16

16

14

4.1

12 al e in M al e in M

11.2

1.0 1.1 1.1 1.1 1.1

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Men

rrent a l e M

18 12

lan

al e M

17 50

rrent a l e M

10 42

lan

al e M

10 00

rrent a l e M

5 49

lan

1.6 1.

2.

1.

1.6 1.

11.

12.1 11. 11.

This final slide in our Finance quadrant helps us understand 2. 2. 2. 2. 2.6 how well we are controlling 6 inventory costs. While our OEM inventory levels are at 4 Plan, we are over our cost 6.0 6.2 6.0 5.6 5. targets in both the MultiPlex 2 and Products BUs. (click to disappear)

1.5

1.5

10

10

al e in M

1.6 1.6 1.6

3.

3.

4.0 4.0

14

14

12

12

10

2. 2. 2. 2. J J A S

al e M

5 50

ashboard

Customer/ Market Metrics

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

Dashboard

epeat

siness
May, '10

, thro
May, '0

h May, 2010

ayMed rod cts


2,000

e en e in

1,500

1,000 500

1, 37

1,757

1,734

1,5 5

1,532

1,525

1,373

1,307

1,267

1,171

1,0 3

7 7

720

545
Sanfrd ealth

44
ettrn et

est

'0

han e

1,77 3.3

1, 16 -3.2

1,623 6.

1,421 12.2

1,466 1, 00 4.5 -1 .

1,32 3.3

51 53.7

1,170 .3

1,225 -4.4

1,036 4.5

45 17.7

21 3.3

4 - .

665 .3

443 22.

M lti- lex
10,000 ,000

ayMed Ser ices

6,000 4,000 2,000 0

,337 6,603 6,001 5,002 3, 62

S cs

oint

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4,04 63.1

4, 2 21.7

4,465 12.0

4,143 4,01 -4.4 -17.0

4, 04 35.6

3,762 21.0

3,576 1.3

2,257 13.

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

est

ist osp

2,760 20.7

2,500 1.5

osp orp m er

enet ealth orp

ath ealth nit.

S t ter ealth

aiser e rm

olin Med

Key to revenue growth is repeat business with existing customers. Here we track Year Over Year 6,513 sales to our top customers 4,554 3,621 3,334 2,571 in each of our 4 Business Units. (click to disappear) ath ni Sentara ife- Method

e en e in

3,332

2,537
ritikon

2,1 7
atex hm ed

1,666

Med- Siem ns tronic Med.

2,320 -5.3

1,500 11.1

Men


40 4.5

osp orp m er

enet ealth orp

ath ealth nit.

S t ter Method ealth ist osp

ath

ni S cs

indrd

om m th Systm s

Saint rnbs

Sentara

ifeoint

Select Medical

d nts ealth

aiser e rm

1,015

40 20.

ashboard

Major New B siness Re en es, thro


BayMed rod cts
1st half
250 200 Re en e in K 1 5

h May, 2010

(for C stomers 6-1 Months en re; 1st Half s. ast Half of en re)
2nd half

150 100 50 0

143

43

55

53

M lti lex
600 500 Re en e in K

400 320 300 200 100 0

354

1 3 121

134 0 35 36

13 -3.0%

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

C stomer Mos en re 1H s 2H

7 -32.7%

11.2%

13 -5.3%

10 56.4%

0.0%

7 -33.7%

17 55.0%

13 -1.6%

0.0%

Nellcor

Steris

e nlon

hillips

e di o

Maq e t

baxis

lmana

10 58.9%

Zeiss Medical 17 5.1%

Marq e tte 10 54.8%

C Cardio 17 14.9%

BioMed Systems 13 -40.6%

Men

Dashboard

4 64 1

4 5 3 4

BioMed Ser ices Also key to growth is our ability to attract, and then grow, 461 business with new customers. Here we look at our largest new 2 customers (6-18 months old), 250 242 22 217 comparing revenues from the 213 160 144 first half of their tenure to the 5 last half. Hopefully, its growing! (click to disappear)

C stomer Mos en re 1H s 2H

Bo ie 10 -50.4%

Detecto 7 35.8%

Dra er 10 -4.1%

Skytron 13 -3.5%

Colin Med 17 36.5%

Bairer H 13 - .6%

Siemns Med. 17 5.1%

Respironics 13 -44.1%

ttna e r 10 45.6%

Zoll Medical 17 - 6.2%

74

72 6

67

73 71 56

. Bennett 10 45.6%

10 106

11 124 5 4 1

0.0%

0.0%

0.0%

0.0%

0.0%

22

263 157 3

0.0%

ew

wner

siness artnership

pport nity e fined ( )

pport nities, thro


3 Mos o

h May, 10
Stat s y y y y

rrent Month

lison i ll

rian S

rchase

200 700 4,300

200 1,000 4,300

5,000

t re Impact

i ll

oint nt r M tnr

Send m ltiple proposals and follow Stay close for expected end of q alification end of May lose contract by mid ne

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

roposal e li ered

orkplan/ erm Sheet reed n

raft reement Sent

aron

cq ire

ontract Si ned

Men

lison

ashboard

aron

cq ire

-7000 e llcor reement Marq ette M ltiple pro ects a xter M X-047 e rchtold M ltiple pro ects

rian S

rchase

lison

tnr

i ll

oint nt r

Key to BayMeds success are 10,000 Business Partnerships in 10,000 product development, in shared 5,000 IP, as OEM partners, and as 20,000 possible acquisitions. Here we 10,000 track progress, beginning with 10,000 defining the opportunity, and 30,000 ending with a signed contract. (click to disappear)

Zeiss Medical i alysis Mini a b e nlon Medical M X-032 i tter-Midmark Imm no- 4

aron

cq ire

10,000

r r y y r r y y

i sc ssion on hold ntil MS is si ned (expected by end of ne at the ery latest) p on term sheet sent end of ollow pril and on stat s of res lts in ne n hold - follow p with -M now that Imm nox system was p blished to still be llow -M pipeline o in p on opport nity and press release lose contract by mid ne p

lison

tnr

15,000

i ll

oint nt r

15,000

Meet with yle at elcy llyn to et clarity of sit ation and near term demand. Start p shin for new order in ly to ha e in place for seamless transition into Sept

rian S

rchase

750

750

20,000

lison

tnr

500

500

10,000

y y y y y y y y y y

i ll

oint nt r

00

00

3,500

aron

cq ire

40

1,160

10,000

oint nt r

1,500

1,500

7,500

tnr

2,147

2,147

10,000

aitin for feedback on o r proposal once it is in, mo e to contract on basis of c rrent draft sections marked that Sent draft with need to be chan ed. hasin feedback waitin feedback on contract (delay beca se orp e al concerned) a ssed ps committee. pdate timelines in proposal and proceed thro hproposal and identify the best pdate s pply chain people at Siemens to present it to repare proposal for order and present are a ailable once data from initial ( ly) with new person at alley Meet

ype of ppy

l an 2010

orecast 2010

ppy 2010

Impact 2010 a rtner/ rod ct a me olin Med M X-017 ritikon e search reement a tex hmed -7000 Med-tronic Imm no- 4 Siemns Med. i alysis Mini a b e spironics -7000 alley a b M X-023 elch llyn 2 Zoll Medical Imm no- 4

omments

Re en e rom ar eted New Prod cts, thro


ct al $M ar et $M

h May, 2010
Dialysis Mini ab

MP
2.5

01

2 2

RC 000

2 1

2.0 Re en e in $M 1. 21. 1. 1 1. 4

Re en e in $M

Re en e in $M

1 1 0. 1

1.5

1 1 1 0 0 0

1.12

0. 1

0.5

0 0

0.0 M M S N D

1.0 0. 5 0. 0. 2 Re en e in $M

0.6 0.5 Re en e in $M 0.4 0.3 0.2 0.1 0.0 0.450.46

Re en e in $M

0.

0.6

0.4

0.2

0.2

0.0

0.0

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Men

Dashboard

0. 1

0.41

0.42

0.

1.2

mm no B4

1.2 Every product development company has revenue 1.0 hopes for its new releases. 0. 6 0. 0. 2 Do these releases grow 0. 0. 4 0. 1 according to plan? This 0.6 chart tells us how realistic our revenue assumptions 0.4 were. (click to disappear)

Bo ter 5

0.

Sil on 2

0.4

1.0

0. 6 0.

0. 2

1.1

S N D N D

2.06

1.241.2

1.33

ustomer
erall, by Month
otal 35 32 arget 20

omplaints, hrough May, 2010


y
Shpmnt ccuracy 6 Mos
2 Mos

ategory

4 2 2 34 12

Shpmnt iming 30 pt erfrmance 25 ocumentation of omplaints 20 20 1 1 ricing 15 20

6 Mos 2 Mos 6 Mos 2 Mos 6 Mos 2 Mos 6 Mos

2 23 12 13 12 11 0 2

10

Mos Of course, BayMed tries2to keep major customer Sales minimum. 6 Mos complaints to a onesty 2 Here we see not only the Mos raw numbers, but complaints by 6 Mos ust. Ser ice type, and whether each type 2 Mos is getting worse or better. (click to disappear) 6 Mos ech Support 2 Mos

6
0% 10% 20% 30% 40%

0 F M

32 M

0 S

ategory as

of otal

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

ashboard

ustomer Satis action


re ious 3 Months

atings hrough May., 10


Most ecent 3 Month arget 4.00

egistration
5.0 4.5 4.0 3.5 3. 5 3. 0 3. 5

ard Sur eys

3. 5

3. 0

3. 5

4.02

3.70

4.24

4.20

4.30

3.17

3.30

4.02

3.70

4.24

4.20

4.30

3.17 3.01

3.0

rder ccuracy

rder Speed

rri al ondition

ase o Set p erall

lear ocumntat n

all enter ccess

ssue esol ed

ustomer ourtesy

erall Functioning

erall xperience

ating 3. 4

esponses Last 3 Months 54

5.0 4.5 4.0 3.5 3. 2 3.75 3.52 3.71 4.03 3. 3.0

BayMed tracks nstallations satisfaction New customer in two ways: (1) When customers return registration cards for new products they have purchased, and (2) When our installation engineers install major new equipment. We compare the most recent 3 months to the previous 3 to see if were improving. (click to disappear)
3. 2 3.75 3.01 3.14 3.75 3.52 3.71 4.0 nstallation Speed erall lear ocumntat n all enter ccess ssue esol ed ating 3.75 esponses Last 3 Months 14

4.03

3.75

rder ccuracy

rder Speed

rri al ondition

nstaller ourtesy

erall Functioning

erall xperience

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

ashboard

3.14

4.0

3.

3.30

Operational Excellence Metrics

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

Dashboard

Sales
ipeline Sales cti ity

ecti eness, thro


on ersion ates Sales

h May, 2010
iciency
ipeline al e Sales ecti eness

2 2

on ersion

In M

100

15 10 5 5.

5.

est

ast

Model

est

ast

est

ast

10 In M

on ersion

3,442, 39 3,155,

ar et

op
est

eals endin

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Men

hin a a tholic Methodist

3,02 , 121 2, ,3 2 2,54 , 03

Ges ndbnd Gmb e lio rc S Ministries

2,3 0,3 2,24 , 3 2 2,1 , 42

racen razilen ramed

2,02 , 0 1, , 021 1,54 , 6

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a iser e rm la en tlanta a re

1,3 0,036 1,24 , 031 1,1 , 0

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12

5,449,895 3,728,876

22 0 17 0 28 0 20 0 18 0 27 0 24 0

ashboard

6,310,405

28 8

14

e en e

e en e track The top 3 chartsby So rce (a) the raw Sel Gen New Sel Gen pt o se New o se pt ct a l t nd a r e t $ value of business in the Name 6 14 1 22 pipeline, (b) the probability of TriSt r 12.46 2 11. 0 35 44 10.4 50 closing that business based on CTW R .1 . 52 6 65 previous conversion rates, and Appenware 5 . 53 4 .4 40 Cypron esign 33 6.64 5. 0 (c) the 25 resulting real pipeline 5. 1 20 5.40 I .3 . 23 3. 3 3. 4 value (a x 1b). 1 Below, we see .2 R v GmbH 3.2 14 12 10 5.55 1 20 5.0 2.4 2.0 3. quota performance,1 as 1well as Inets Corp 1 1 2.12 1 14 1. 2 14 12 10 other key No m No m data. (clickstto Xilent GmbH sales atin No m No m No m atin ast No m a ast n trl est m er. est ast sia Model ast disappear)ntrl est m er. est ast sia 112 109 104 107 94 85 95 88 ota er ormance

otal M 163

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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

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In Marketing, we are interested in # 15.6 of qualified leads by source, and 15.3 the 13.2 ratio between value of each lead and 6. 6.3 its cost. At bottom is a chart 5.0 .4 showing our most recent 12 product 3.8 5.2 3.8 4.5 launches, and the ratio between 1st 9 3.3 2.8 mo. Revenue vs. Marketing launch 5.6 expense. 3.4(click to disappear) 2. 0. 2.3 1.4 2.4
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0

h May 31, 2010


ransfer and Scale p nitial n ransfer ots Passes Made ested est ri a nch

Date

om pleted o Now

1 Mo.

11 1 0 1 1 0

12 15 0 1 1 15

2 15 10 1 1 14

2 2 10 1 1

3 31 10 1 1 0

4 15 10 1 1 0

6 30 10 0 0 1000

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Date

om pleted o Now

1 Mo.

11 15 0 1 1 0

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om pleted o Now

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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Men

Dashboard

Desi n Validt n pt om plete

Phase 4 ppro al

Mar e t Prea nch om plete

De ice Mstr e cord om plete

e latory ppro al e cei ed

Phase 5 ppro al

Diabetes AB

ransfer and Scale p

a nch

ri

a nch

r rent a nch

H V M niLab

ri

a nch

Days ate

In Engineering, its all about meeting 5 104 130 120 122 our 45 milestones on major products in asibility De elopm ent development.ct eThisasibility shows chart Prod e e latory s iness ase Phase 2 lly nctional eq upcoming milestones, rm ents e port S bm issions recent andDrafted om plete ppro al Prototype om plete om plete 3 1 10 3 1 10 4 15 vs. 5 1 10 15 10 where we stand now 10 1 mo. ago, 1 10 1 1 1 1 0 0 and 1days early/late for each 1 milestone. 1 1 0 0 0 to disappear) 0 0 0 1000 1000 (click

11 30 0 1 1

1 15 10 1 1

3 1 10 1 1

4 12 10 1 1

ransfer ots Desi n Validt n Made ested pt om plete

Phase 4 ppro al

nitial n Passes est

Mar e t Prea nch om plete

15 10

11 1 10

6 1 10 0 0

1 10 0 0

r rent a nch

15 10

RS 3020

De elopm ent echnical Phase 3 e port ppro al om plete

ransfer and Scale p

a nch De ice Mstr e cord om plete

ri

a nch

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RC

e asibility e asibility Phase 2 eport ppro al om plete

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ransfer and Scale p nitial n ransfer ots Passes Made ested est

ri

a nch

11 30 10


1000

Phase 3 ppro al

31 10 0 0

B x er A7

e asibility e asibility Phase 2 eport ppro al om plete

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15 10


15 10

r rent a nch

r rent a nch

12 31 10

r rent a nch

ime Shipments and Ser ice by


ctual Multiple es

usiness nit, through May, 2010


arget ayMed
100 0 ime 60 .3 40 20 0 4.3 0.6 .0 3.2

100 0 n ime 60 40 20 0 F M M S 0.0 5.0 4.0 2.0 .3

0.0

roducts

5.0

m't

20 18

20 17

25 21

25 23

28 25 .1

m't

220 210 180 100 173 214 198 145 89 144 .5 M


0.0

ayMed Ser ice


100 0 ime 60 40 20 0 F M M 4.2 3.3 0. 1. .6

In Milestones ontract Manufacturing,

we have three 0.0 100 slides. This first slide looks at order fulfillment timeliness: do we 0 meet our delivery commitments? 60 . We track both Product Orders as . 0.0 4. 40 well as Service Contract milestones. (click to20 disappear)
ime n 0 S F M

.0

m't 120 120 97 113 100 88

85 115 78 103 .

m't 453 450 392 275 393 448 405 333 244 345 0.4

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

ashboard

n entory
aw Materials
5 rns

rns hro
ct al

h May, 2010
ar et

M
12 rns 10

ork n ro ress

4 3 2 1 3.0 0 M M S 10.45 0.48 9.97 ross n entory al e M xcess and bsolete M et cti e al e M 4.0 3.5 3. 4.0

n entory

n entory

6 4 2 5.0 7.5 6.0 6.7 7.4 0 M M S 3.18 0.12 3.06 ross n entory al e M xcess and bsolete M et cti e al e M

inished
2.0 rns 1.5 1.0 0.5 0.4 0.0 M M 0.5 1.0 1.3 1.4

oods

n entory

In Manufacturing, we have three slides. This second slide looks at Inventory Turn rates in each of our three value-add levels. (click to disappear)

S 0.98 0.01 0.97

ross n entory al e M xcess and bsolete M et cti e al e M

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Men

ashboard

ost o

ality, thro
ct al

h May, 2010
ar et

otal
12 10 O S 4.0 3.5 3.0

S stainin

n ineerin
2.5

nventory cc racy

2.0

ost as

6 4 2 0

7.2

0.5 0.0 0.0

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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

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This third manufacturing slide looks at ework the cost of poor quality in Total, and 1.2 6 by each of 5 key drivers. Note that 1.0 quality cost is expressed as a % of5 COGS we want NOT to exceed 10%. 0. 4 Note the problem areas of Sustaining 0.6 3 1.0 Engineering and Inventory Accuracy. 1.0 4.4 0.4 2 0. 0. 0. (click to disappear) 3.2

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Our most serious goal in the Call 2 30 Center is to resolve the customers 2 00 issue on their first call. We also 1 30 measure answering speed, abandonment rate and average talk 1 00 times. (click to disappear)
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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Calls K# s 113 110 115 118 114 30" K# s 101 98 103 108 103

erage Tal Times

Menu

Dashboard

People & Culture Metrics

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

cutal Target

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Key to a competent workforce is 30 their training in strategically vital 13 25 programs, appraising their 20 performance, developing their4 15 7 76 74 74 skills, and ensuring their internal 1 10 54 13 mobility into new and challenging 5 positions. (click to disappear) 0

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New ire S r eys, ast 6 Months


M S M n 4.0 4.0 4.1 3.1 3.9 4.1 4.1 3.9 4.3 4.5 10 Sales 3.6 4.1 3.6 3.6 4.1 4.6 4.1 4.6 4.6 4.6 3 S Mar etin Mt st Ser ice Materials 3.8 3.9 4.2 3.7 3.8 3.8 3.6 3.4 3.6 4.2 3.9 3.8 3.9 4.2 3.9 3.9 4.1 4.2 4.0 4.4 2 14 cct in dmin 3.8 3.3 3.9 3.7 4.1 3.9 4.3 4.1 4.4 4.5 6

Team prepared for my arrival Benefits/ee programs meet expectations Know who to as re: processes/projects My training plan exists Mgr & I have established my goals Mgr interested in me as a person I see how my goals fit w/ team's goals My job is as was described in interviews I know/can approach mgmt team folks Overall, this is a great place to work # S r eys

EE will be fully competent in this position in 12 months EE has met or exceeded my expectations # S r eys
Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

BayMed wants to ensure M S employees integrate quickly into Position filled in acceptable timeframe the company, and that their 4.1 3.5 I had high quality candidates to recruit from 3.5 managers are satisfied with 3.6 the Recruiting/ ign On/Relocation $ adequate to attract 3.9 4.1 hiring process. We survey both OnBoarding process gave EE valuable Gen. knowledge 4.2 3.6 new hires and their4.0 managers after New EE's tech skills as strong as I had hoped 3.1 90 days. Look at the red horizontal Interpersonal/Org. skills as strong as I had hoped 4.5 3.6 Starting Salary set at right level compared to peers to see where the problems 4.2 4.1 patterns New EE ramped up learning curve as fast as I had hoped 4.2 are. (click to disappear) 4.1
3.3 2.4 8 4.1 3.6 3

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cct in dmin 3.3 3.8 3.7 3.9 3.7 4.0 3.7 4.2 3.3 3.8 5

Men

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Di ision- ide Data
eb-10 Mar-10 pr-10 May-10 Total

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40 40 39 33 39 35

41 41 41 35 38 37

42 42 41 34 39 37

39 40 39 32 38 35

40 41 40 33 38 36

41 42 39 33 38 37 35 35 38 33 35 34 37 38 39 11 3 69

41 40 42 33 38 36 33 35 37 33 38 38 34 41 42 41 3 76

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36 3 34 34 35 BayMed wants to5create a stimulating work culture, with knowledgeable, I'm at " eading edge" of know edge in my profession 34 36 35 35 35 engaged employees. Our pulse I'm empowered to decide how best to do my work 38 38 3 survey checks 3 8 one-twelfth 7 the8 of 3 here are good financia incentives to stayworkforce 3 0 here 34 2 32 each 3 5 month. The9 horizontal 3 6 yellow5& red rows reveal 3 37 35 36 Peop e here ook forward to coming to work where our challenges are. (click to My emp oyee benefits are attractive and unique 32 37 36 31 34 disappear). This is the last slide of I fee a sense of ownership in this company 3 want 6 click 3 to 3 5 the demo, 3 3 you7 may 6 so 3 Menu for other options. 3 7 I get the chance to have fun at work 38 39 39 38 Management has a c ear vision in a , this is a great p ace to work S r eys et rned Total Score 37 3 3 61 40 3 3 75 41 66 3 76 38 64 3 56 39 2 6 3 67

3 773

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Men

Dashboard

Strategy Mapping
Strategy Mapping is the first of three methods used to identify key metrics for our ScoreCard. (hit spacebar)

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

1. Successfully Launch MPX 3000


Finance
10 Sales: US=$5M EU =$3M Asia=$2M Op Margins=35% 10 Budget, 1 /2 re s=$6 5M, (+5%), tracked function
A key element of our strategy is to successfully launch a MAJOR new product. Since this product is a cornerstone for our future, we set specific Finance quadrant goals for it ($10M in Sales, Op. Margins of 35%, and an operating budget of $6.5M, tracked by department. (hit spacebar)

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

1. Successfully Launch MPX 3000


Finance
10 Sales: US=$5M EU =$3M Asia=$2M Op Margins=35% 10 Budget, 1 /2 re s=$6 5M, (+5%), tracked function

Customer/Markets
Orders fro >10 Top U S and >8 Top European Custo ers Installation Failures <10%; 80% res <8 hrs ; 100%<72 hrs
Were looking for market BREADTH across the US and Europe, and want to ensure customer satisfaction with our installations. (hit spacebar)

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

1. Successfully Launch MPX 3000


Finance
10 Sales: US=$5M; EU =$3M; Asia=$2M; Op Margins=35% 10 Budget, 1 /2 re s=$6 5M, (+5%), tracked function

Customer/Markets
Orders fro >10 Top U S and >8 Top European Custo ers Installation Failures <10%; 80% res <8 hrs ; 100%<72 hrs

Operational Excellence
Order fulfill ent: 90% <1 eek; 100% <2 eeks QA funct test at pre-ship < 5% functionality failures, 10% sa ple
We want to meet orders for this product on time, and we want all functionality to work, once installed. Notice how specific each bullet point is. (hit spacebar)

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

1. Successfully Launch MPX 3000


Finance
10 Sales: US=$5M; EU =$3M; Asia=$2M; Op Margins=35% 10 Budget, 1 /2 re s=$6 5M, (+5%), tracked function

Customer/Markets we want all our Sales Force Finally,


trained and >8 Top European Orders fro >10 Top U S in the product BEFORE its Custo ers released, and all Sales and Product Installation Failures <10%; 80% res <8 hrs ;the Team reqs filled (no holes in 100%<72 hrs team!). Note how, for this strategic Operational Excellence identify ScoreCard initiative, we metrics each of the <2 eeks Order fulfill ent: 90% <1 ineek; 100%four quadrants. This is Strategy Mapping. (click to QA funct test at pre-ship < 5% functionality failures, 10% disappear, and then click menu)

sa ple

People & Culture


Sales Force (100%) trained in Product Kno ledge prior to launch All Sales/Prod Tea reqs filled <60 days

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

Achilles Heel Analysis


Achilles Heel Analysis is the second of three methods used to identify key metrics for our ScoreCard. (hit spacebar)

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

Possible Achilles Heels


Poor Product De elop ent Discipline Lo Custo er Orientation/Little Market Fa iliarity Little A areness of Business Strategy/ Key Co petitors No Measure ent or Education in Core Processes . . . and in your co pany???
Every company has core processes it must be good at. If it isnt good at a core process, thats an Achilles Heel for the company. For BayMed, poor Product Development Discipline is an Achilles Heel (hit spacebar)

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

Achilles Heel #1:


Poor Discipline in Product Development Process (PDP)
Product Tea s are Engineering-centric; Mktg, Mftg co e too late into the process Cross Functional Deli era les Bet een Engineering, Marketing, and Manufacturing Poorly Defined Poor Accounta ility re: Early Deli era les (Business Case, OI Analysis, Co petiti e Analysis) Projects Dont Meet Their Milestones; Internal Partners not Prepared ith Their Pieces
A cross functional team from Engineering, Marketing and Manufacturing identifies key aspects of the PDP Process that need improvement (hit spacebar)
Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

rod ct De elopment rocess mpro ement nitiati e, thro


Joe Brownley
Date Com plete 1 Month

h May 31, 2010


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Strategic Employee Analysis


Strategic Employee Analysis is the third of three methods used to identify key metrics for our ScoreCard. (hit spacebar)

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

Strategic Themes, FY10


1. Successfully Launch T o Ne Hi-Potential Products (On-Ti e; $10M 1st Yr. e ./each) 2. One or T o Successful Acquisitions 3. Achie e $30M e enue in Eastern Europe

4. I ple ent LEAN Manufacturing 5. I ple ent Strategic E ployee Initiati e


We begin by identifying five Strategic Themes for 2010. (hit spacebar)

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Menu

Strategically Critical Employees


R&D: Project Tea Leaders & Key Tech. Leads on Breakthrough Products Mktg: Product Mgrs in ecent or A out-To-Be eleases

Bsns Dvpt: Leaders for Key Acquisition Candidates Sales: Mgrs & eps Niches esponsi le for Ne Territories/

Mftg: Process-Reengineering Tea Leaders and Ne Equip ent/Technologies Central to Strategic The es
For each of these strategic themes, we Finance: Leader ofkey employees directly identify Acquisition or Strategically Vital responsible Accounting Initiati e for the achievement of each strategy. We identify a pool of about 15% of Co petency to workforce. (click HR: Leader of Strategicthehit spacebar to Project, Strategic disappear; then or Strategic E advance) Identification Project ployee

Pay,
Menu

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

Strate ically ritical mployees, or the Month o May, 10


Strate ic s ated 4 or 5
100

with e elopment lans n lace


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Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

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For these strategic employees (~15% of 0 0 100 workforce), we ensure (a) that those positions 0 60 0 60 4 are filled with highly rated employees, (b) who 4 50 50 6 61 60 have development plans in place, (c) 61 who receive 40 40 44 43 43 41 360 evaluations, (d) who have a chance of 30 30 earning 30% above tbaseSales M t if they achieve their M t pay otal M s e otal 9 3 84 Met Mntr have mentors, and (f) for whom we 3 26 3 2 7 18 9 5 70 goals,114 who 31 7 3 17 41 10 5 114 w splmnt 19 7 (e) s 10 5 31 have internalSreplacements. This is what were S S M t s e Sales M t otal Strate ic ositions 31 7 3 17 41 10 5 114 willingsitions do to ensure our strategic success. to 116 41 9 124 360 62 774 otal o 62 27% 17% click 11% 16% 15% Strateto disappear, then 33% 14% Menu) 8% ic ositions (click

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ScoreCard Development Roadmap


Step 1: Metrics Selection
1. Exec. Interviews Bsns Issues, SC ants Strategic Initiati es ID X-Func. Tea 2. Strategy Mapping I.D. Achilles Heels I.D. X-Func. Colla . I.D. Feasi le Metrics 3. Choose Metrics List Possi le Metrics Re u for Balance E ec Tea Chooses

6. Build ScoreCard Create Dash oard Here is a high-level roadmap of the 3 I port Charts Re ie / E ecs process of ScoreCard Development.

5. Build Excel Files Create/Re u Drafts Build Files / Real Data Train Data Pro iders

4. Spec Metrics I.D. O ners, Data-Pro iders Define Data-Sets Design Slides

Step 2: Design & Build

Step 3: Initial Use

month Company VPs choose the metrics and give major input on slide designs. VPs name Exec Team Use . data providers from . Company-Wide Use Coach data. The external each function who provide theCEO E tended Mg t. Present @ 1-2designing the Tea consultant leads the entire project, E ec Tea Mtgs. slides, building the files, and training the data All Hands Meeting providers. (click to disappear, and then click Menu)
Menu

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

The Plumbing
An Excel file tracks data for each metric. A slide from each Excel file electronically links to the PowerPoint file (which you have been reviewing Executive Team in this demo). Data exists in a variety of databases (finance, manufacturing, HR). Data from these databases can be electronically dumped into the Excel files. Its the consultants job, working with data email providers, to expedite this process. (click to disappear, then click Menu)

Po erPoint File: E cel Files:


Metrics 1-4 Metrics 5-6 Metric 7

ScoreCard Master File

Shared Server

Metric

Metrics -12

Metrics 13-14

Metric 15

Metrics 16-1

Metric Leader Finance

Metric Leader Sales

Metric Leader Mktg.

Metric Leader Eng.

Metric Leader Mfg.

Metric Leader A

Metric Leader Cust Sppt

Metric Leader HR
Menu

Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

For More Information, Contact:


Michael Sel y ScoreCard Partners (415) 446.5531 sel y@scorecardpartners.co , or Visit us on the e at .scorecardpartners.co

Scor r rt r Balanced
Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531

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