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The Dashboard divides into 4 quadrants, or perspectives. The Financial perspective reports Revenues, Gross Margins, EBITDA, Operating Expense, Net Operating Income, Free Cash Flow, and any other Financial Data you choose. (hit spacebar)
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Operational Excellence reports People & Culture the core competencies which you have to execute well to win customer loyalty. Core Competencies vary by company and industry. BayMed tracks sales execution, marketing effectiveness, product development speed, manufacturing and customer support excellence. (hit spacebar)
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Operational Excellence
People & Culture looks at the workforce, reporting workforce growth, internal mobility and competency development, strategically vital employees, hiring quality, and employee engagement. (Hit spacebar)
Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531
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Overall Revenues are broken into Products and Services/OEM. Total Revenues appear above the stacked bars. In the chart on the right, we compare YTD Revenues This Year vs. Last and vs. Plan. You can see Revenues by Business Unit or Region by clicking the buttons at the bottom. (click this box to make it disappear)
60 1.2 40 2.0 1.
20
D 0
BayMed Products
12 10
ctual
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13. 6 4 2 0 F M 12.1
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x Region
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BayMed is structured into 4 6 Business Units: 2 major product 5 groups, a Consulting Services group, and an OEM4 business. Here you see Revenues from each unit, 3 vs. each Business Units Plan. 4.2 (click this box to make it 4.0 disappear) 2 3.6
Revenue in M 3.3 3.4 1 0
ctual
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N 50.60
nnual Plan
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30.5
Overall
x Bsns Unit
Dashboard
RQ
S RQ
RQ
S RQ
5.5
5.3
6.0
By region, we can see that our North 3 American and European business is ahead of Plan, and that3Asia Pacific and Rest of World are behind Plan. (click 2 this box to make it disappear)
2 1 1 0 2.0 2.0 2.3 2.2 2.5
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We now begin looking at the drivers of profitability, beginning with Gross Margins 65 (in $M and in %) and OpEx. The ScoreCard reveals that OpEx has been consistently over Plan, but has recently 60 6 improved. (click to disappear)
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Here we break out OpEx by 6 Department, and also show EBITDA. We can see that the 4 problems with OpEx come from Mftg and G&A, and that nevertheless EBITDA is above 2 Plan. (click to disappear)
13.
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Cash Flow is M ct a l critical to any l an business. Tracking0 its key 0. 0. 0 0. 0. 0 0. 0 drivers helps ensure its 0. control. (click to disappear) 0.6
cco nts
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o j
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For each of our Business Units, we have a cost 62 62.0 model, which, if met, helps ensure profitability. This chart helps us understand 22.0 16 the key drivers of Cost of Sales. (click to disappear)
Model Actual Model Actual
55
53
12
Model
12
Actual
Multiple es
Model Cost Actual Cost O erhead ndirect Labor Material Direct Labor CO S 'tl ain Loss 1,135,033 2,837,582 5,107,647 2,270,066 11,350,328 1,248,536 -113,503
BayMed roducts
Model Cost Actual Cost 713,730 1,855,699 3,425,906 1,141,969 7,137,304 785,103 1,784,326 3,425,906 1,570,207 7,565,542 ain Loss -71,373 71,373 0 -428,238 -428,238
O M
Model Cost Actual Cost 271,746 625,017 1,494,605 326,096 2,717,464 298,921 625,017 1,440,256 326,096 2,690,289 ain Loss -27,175 0 54,349 0 27,175
Menu
Dashboard
al e of In entory thro
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h May, 2010
aw Materials 200
M lti le
20 20
2.4 2.4 16 16
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This final slide in our Finance quadrant helps us understand 2. 2. 2. 2. 2.6 how well we are controlling 6 inventory costs. While our OEM inventory levels are at 4 Plan, we are over our cost 6.0 6.2 6.0 5.6 5. targets in both the MultiPlex 2 and Products BUs. (click to disappear)
1.5
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May, '10
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May, '0
h May, 2010
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1,000 500
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olin Med
Key to revenue growth is repeat business with existing customers. Here we track Year Over Year 6,513 sales to our top customers 4,554 3,621 3,334 2,571 in each of our 4 Business Units. (click to disappear) ath ni Sentara ife- Method
e en e in
3,332
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h May, 2010
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2nd half
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BioMed Ser ices Also key to growth is our ability to attract, and then grow, 461 business with new customers. Here we look at our largest new 2 customers (6-18 months old), 250 242 22 217 comparing revenues from the 213 160 144 first half of their tenure to the 5 last half. Hopefully, its growing! (click to disappear)
C stomer Mos en re 1H s 2H
Bo ie 10 -50.4%
Detecto 7 35.8%
Dra er 10 -4.1%
Skytron 13 -3.5%
Bairer H 13 - .6%
Respironics 13 -44.1%
ttna e r 10 45.6%
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22
263 157 3
0.0%
ew
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h May, 10
Stat s y y y y
rrent Month
lison i ll
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5,000
t re Impact
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roposal e li ered
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Key to BayMeds success are 10,000 Business Partnerships in 10,000 product development, in shared 5,000 IP, as OEM partners, and as 20,000 possible acquisitions. Here we 10,000 track progress, beginning with 10,000 defining the opportunity, and 30,000 ending with a signed contract. (click to disappear)
Zeiss Medical i alysis Mini a b e nlon Medical M X-032 i tter-Midmark Imm no- 4
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Meet with yle at elcy llyn to et clarity of sit ation and near term demand. Start p shin for new order in ly to ha e in place for seamless transition into Sept
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aitin for feedback on o r proposal once it is in, mo e to contract on basis of c rrent draft sections marked that Sent draft with need to be chan ed. hasin feedback waitin feedback on contract (delay beca se orp e al concerned) a ssed ps committee. pdate timelines in proposal and proceed thro hproposal and identify the best pdate s pply chain people at Siemens to present it to repare proposal for order and present are a ailable once data from initial ( ly) with new person at alley Meet
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Impact 2010 a rtner/ rod ct a me olin Med M X-017 ritikon e search reement a tex hmed -7000 Med-tronic Imm no- 4 Siemns Med. i alysis Mini a b e spironics -7000 alley a b M X-023 elch llyn 2 Zoll Medical Imm no- 4
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h May, 2010
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Re en e in $M
Re en e in $M
1 1 0. 1
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mm no B4
1.2 Every product development company has revenue 1.0 hopes for its new releases. 0. 6 0. 0. 2 Do these releases grow 0. 0. 4 0. 1 according to plan? This 0.6 chart tells us how realistic our revenue assumptions 0.4 were. (click to disappear)
Bo ter 5
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0.4
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0. 2
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otal 35 32 arget 20
ategory
4 2 2 34 12
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Mos Of course, BayMed tries2to keep major customer Sales minimum. 6 Mos complaints to a onesty 2 Here we see not only the Mos raw numbers, but complaints by 6 Mos ust. Ser ice type, and whether each type 2 Mos is getting worse or better. (click to disappear) 6 Mos ech Support 2 Mos
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BayMed tracks nstallations satisfaction New customer in two ways: (1) When customers return registration cards for new products they have purchased, and (2) When our installation engineers install major new equipment. We compare the most recent 3 months to the previous 3 to see if were improving. (click to disappear)
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we have three 0.0 100 slides. This first slide looks at order fulfillment timeliness: do we 0 meet our delivery commitments? 60 . We track both Product Orders as . 0.0 4. 40 well as Service Contract milestones. (click to20 disappear)
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Our most serious goal in the Call 2 30 Center is to resolve the customers 2 00 issue on their first call. We also 1 30 measure answering speed, abandonment rate and average talk 1 00 times. (click to disappear)
0 30
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h May, 2010
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Key to a competent workforce is 30 their training in strategically vital 13 25 programs, appraising their 20 performance, developing their4 15 7 76 74 74 skills, and ensuring their internal 1 10 54 13 mobility into new and challenging 5 positions. (click to disappear) 0
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BayMed devotes particular 0 attention to the most critical 15% 0 or so of its employees. For more 0 100 on this, please go to Strategic 60 0 4 Employee Analysis on the Menu. 50 6 61 (click to disappear)
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Team prepared for my arrival Benefits/ee programs meet expectations Know who to as re: processes/projects My training plan exists Mgr & I have established my goals Mgr interested in me as a person I see how my goals fit w/ team's goals My job is as was described in interviews I know/can approach mgmt team folks Overall, this is a great place to work # S r eys
EE will be fully competent in this position in 12 months EE has met or exceeded my expectations # S r eys
Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531
BayMed wants to ensure M S employees integrate quickly into Position filled in acceptable timeframe the company, and that their 4.1 3.5 I had high quality candidates to recruit from 3.5 managers are satisfied with 3.6 the Recruiting/ ign On/Relocation $ adequate to attract 3.9 4.1 hiring process. We survey both OnBoarding process gave EE valuable Gen. knowledge 4.2 3.6 new hires and their4.0 managers after New EE's tech skills as strong as I had hoped 3.1 90 days. Look at the red horizontal Interpersonal/Org. skills as strong as I had hoped 4.5 3.6 Starting Salary set at right level compared to peers to see where the problems 4.2 4.1 patterns New EE ramped up learning curve as fast as I had hoped 4.2 are. (click to disappear) 4.1
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40 40 47 37 40 43 35 30 37 34 40 43 35 43 43 3 3 92
40 40 40 37 38 37 37 37 37 37 37 37 37 40 40
I can achieve
y career ambitions
36 3 34 34 35 BayMed wants to5create a stimulating work culture, with knowledgeable, I'm at " eading edge" of know edge in my profession 34 36 35 35 35 engaged employees. Our pulse I'm empowered to decide how best to do my work 38 38 3 survey checks 3 8 one-twelfth 7 the8 of 3 here are good financia incentives to stayworkforce 3 0 here 34 2 32 each 3 5 month. The9 horizontal 3 6 yellow5& red rows reveal 3 37 35 36 Peop e here ook forward to coming to work where our challenges are. (click to My emp oyee benefits are attractive and unique 32 37 36 31 34 disappear). This is the last slide of I fee a sense of ownership in this company 3 want 6 click 3 to 3 5 the demo, 3 3 you7 may 6 so 3 Menu for other options. 3 7 I get the chance to have fun at work 38 39 39 38 Management has a c ear vision in a , this is a great p ace to work S r eys et rned Total Score 37 3 3 61 40 3 3 75 41 66 3 76 38 64 3 56 39 2 6 3 67
3 773
Men
Dashboard
Strategy Mapping
Strategy Mapping is the first of three methods used to identify key metrics for our ScoreCard. (hit spacebar)
Menu
Menu
Customer/Markets
Orders fro >10 Top U S and >8 Top European Custo ers Installation Failures <10%; 80% res <8 hrs ; 100%<72 hrs
Were looking for market BREADTH across the US and Europe, and want to ensure customer satisfaction with our installations. (hit spacebar)
Menu
Customer/Markets
Orders fro >10 Top U S and >8 Top European Custo ers Installation Failures <10%; 80% res <8 hrs ; 100%<72 hrs
Operational Excellence
Order fulfill ent: 90% <1 eek; 100% <2 eeks QA funct test at pre-ship < 5% functionality failures, 10% sa ple
We want to meet orders for this product on time, and we want all functionality to work, once installed. Notice how specific each bullet point is. (hit spacebar)
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sa ple
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t re
1 15 10
2 1 10
2 15 10
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30
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1 From this analysis, we decide to track (a) the development of PDP Templates, 16 2 (b) PDP Training, and (c) Product Team 2 Staffing, as 14 3 metrics for our ScoreCard. 2 (click to disappear, then click Menu) 2 12 Sta on eam 1 1 3 2 2 0 1
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Bsns Dvpt: Leaders for Key Acquisition Candidates Sales: Mgrs & eps Niches esponsi le for Ne Territories/
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For each of these strategic themes, we Finance: Leader ofkey employees directly identify Acquisition or Strategically Vital responsible Accounting Initiati e for the achievement of each strategy. We identify a pool of about 15% of Co petency to workforce. (click HR: Leader of Strategicthehit spacebar to Project, Strategic disappear; then or Strategic E advance) Identification Project ployee
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360 d s
li ible 30
100 ncenti e.
ncenti e ay
100
0 0 0
0 0
Met w Mentors
eplacemnt
w nt.
60
44
30
~
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w 30 s
29 31
| |
M t 5 7
s e Sales M t 3 17 18 3 17 41
s e Sales M t 2 12 26 3 17 41
7 10
~
~ | }
~
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40
3 5
63
63
otal 72 114
Men
50
60
100
100
For these strategic employees (~15% of 0 0 100 workforce), we ensure (a) that those positions 0 60 0 60 4 are filled with highly rated employees, (b) who 4 50 50 6 61 60 have development plans in place, (c) 61 who receive 40 40 44 43 43 41 360 evaluations, (d) who have a chance of 30 30 earning 30% above tbaseSales M t if they achieve their M t pay otal M s e otal 9 3 84 Met Mntr have mentors, and (f) for whom we 3 26 3 2 7 18 9 5 70 goals,114 who 31 7 3 17 41 10 5 114 w splmnt 19 7 (e) s 10 5 31 have internalSreplacements. This is what were S S M t s e Sales M t otal Strate ic ositions 31 7 3 17 41 10 5 114 willingsitions do to ensure our strategic success. to 116 41 9 124 360 62 774 otal o 62 27% 17% click 11% 16% 15% Strateto disappear, then 33% 14% Menu) 8% ic ositions (click
li . 30
M t 7 7
s e Sales M t 3 15 26 3 17 41
otal 95 114
M t 7 7
s e Sales M t 3 12 24 3 17 41
otal 85 114
21 31
M t 5 7
s e Sales M t 3 12 20 3 17 41
9 10
~
~ | }
~
~ | }
~
~
~ | }
~ | }
30
30
30
40
40
40
63
60
3 5
64
otal 73 114
50
50
50
60
60
60
100
100
100
100
100
100
100
100
pt.
100
6. Build ScoreCard Create Dash oard Here is a high-level roadmap of the 3 I port Charts Re ie / E ecs process of ScoreCard Development.
5. Build Excel Files Create/Re u Drafts Build Files / Real Data Train Data Pro iders
4. Spec Metrics I.D. O ners, Data-Pro iders Define Data-Sets Design Slides
month Company VPs choose the metrics and give major input on slide designs. VPs name Exec Team Use . data providers from . Company-Wide Use Coach data. The external each function who provide theCEO E tended Mg t. Present @ 1-2designing the Tea consultant leads the entire project, E ec Tea Mtgs. slides, building the files, and training the data All Hands Meeting providers. (click to disappear, and then click Menu)
Menu
The Plumbing
An Excel file tracks data for each metric. A slide from each Excel file electronically links to the PowerPoint file (which you have been reviewing Executive Team in this demo). Data exists in a variety of databases (finance, manufacturing, HR). Data from these databases can be electronically dumped into the Excel files. Its the consultants job, working with data email providers, to expedite this process. (click to disappear, then click Menu)
Shared Server
Metric
Metrics -12
Metrics 13-14
Metric 15
Metrics 16-1
Metric Leader A
Metric Leader HR
Menu
Scor r rt r Balanced
Michael Selby, 2010, www.scorecardpartners.com, 415.446.5531
c reCards,
ays
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