ANADOLU KAVAGI

ZEYNEP KARSAVURAN YASEMN AKSOY NEE ROMAN

ANADOLU KAVAGI

When you arrive at Anadolu Kavag you will see both the Black Sea and Marmara Sea together. Anadolu Kava is one of the hometowns of Beykoz and known as a fishing town among the people .Fig, walnuts, blackberries and chestnut are the common products of Beykoz.

HISTORY
Yua Hill - A tomb near the Yoros Castle. There is a mosque and there is a 17 meters grave belongs to Prophet Yusa. - mostly visit to Yusa hill during the Ramazan months, Islamic holly nights and feasts. - People come here and pray and then visit the castle.

HISTORY
Yoros ( also known Genoese) Castle - Located at the top of the Anadolu Kavag. - Built by Genoeses to control the sea . - At the end of the 14. century, the castle was conquered by the Ottomans. The Ottomans was built houses, hamams and mosque in it. There isnt any cue for these now.

5A - Attraction
- Close to the city center andaway from the city athmosphere and noise - Natural and historical beauty - Seafood Restaurants - Walnuts and chestnuts

5A- Accessibility

- Private Transportation - Public Transportation

- 15A drives through Kavack- Kanlica- BeykozYusa Hill and the last station, Anadolu Kavag in every 15 minutes. - It takes 85 minutes.

5A- Accessibility (Contd)

Local ferries/ boats Saryer- 10 minutes in every one hour. Eminonu- 90 minutes

5A - Accommodation
Tal

Yal boutique hotel - 6 rooms Renting seasonal houses

5A Amenities
Food

and Beverage

What is special to eat

5A Amenities
Food

and Beverage

Many

fish restaurants Waffle&Ice-cream

5A Amenities
Shopping
On

the way of Anadolu Kava

5A Amenities
Shopping
Yua

Hill

5A Amenities
Shopping
Centre

of Anadolu Kava

5A Amenities
Parking

spaces

5A - Activities
Eat,

pray, walk

Further Concerns (From the point of local people)

Certificate of ownership for their houses (treasury lands) Dog shelter problem Local people are unemployed or they need to go different regions to work everyday. Tourism does not provide employment to them.

SWOT ANALYSIS

Strengths

Peace environment Closeness to the city centre Historical places Charming view of Bosphorus

Weaknesses

Not so much activities available No sufficient website No planned advertisement and marketing No guide to explain historical places to tourists No accommodation

SWOT ANALYSIS

Opportunities

Increasing involvement of people in tourism (weekend activities) Relative prices

Threats

Seasonality Difficult to reach when sea transportation is not available No proper arrangement of maritime schedule Weather is very hot in summer Competitors

To owercome weaknesses and threats

Main Competitor
Rumeli

Kava
Close to each other Variety of fish restaurants

Similarities

Differences

Disadvantages Beaches Famous with mussels

Advantages History Calamaris

Development Strategy & Sustainability

While protecting the historical places and local life of Anadolu Kava, creating a preferable destination.

Vision

Making Anadolu Kava is a popular destination and increasing the life standards of the local people.

Target Market
The

tourists, who like peaceful places Wonder-lust tourists Retired people, who have disposable time and money People, who prefer weekend tours

Development Plan

Development Suggestions
Ropeway (superstructure investment) Increasing the frequencies of the ferries (transportation) Providing F&B service with Contractual Agreeements, Berrying Tours, Photo Tours Fishing Training Building an ecofriendly hotel Encouraging locals to produce ecological

Environment

Sustainability

Politics

Society

Economic

.Economic Sustainability
The main economic activity is fishing Walnuts, figs and blackberries are common.

1.Economic Sustainability & Development Suggestions

Fishing Training (renting equipment, local fishermens asistance)

1. Economic Sustainability & Development Suggestions

Berrying Tours (Local women contribution to economy)

2. Economic Sustainability & Development Suggestions

For

the transportation problem, we offer ropeway between castle and the pier.

2. Economic Sustainability & Development Suggestions

Contract

with travel agencies or tour operators for food and beverage facilities

2. Sociocultural Sustainability

Economic activities people involve contribute to their way of living. Locals of Anadolu Kava are calm, modest and simple people earning their own living. A part of them are retired people who run away from the city life. They are not fond of popularity which, as a matter of fact, would destroy the region's harmony and serenity.

2. Sociocultural Sustainability Anadolu Kava is for nature lovers. Senior citizens who would like to seequiet places, People who wants to escape from urban life

3. Political Sustainability
Municipality

of Anadolu Kava is a stakeholder and should participate in development . It might also attract media attention by organizing nature festivals (fig,walnuts) inviting prominent people to advertise the region. Municipal representatives + Local opinion leaders + business professionals = political sustainability

4.Enviromental Sustainability
An

ecofriendly hotel should be established. Ecological products Carrying capacity

Conclusion
Than k Y ou !