TATA STEEL

SUBMITTED BY AZEEZ .KT(01) JAMSHADALI .PK(17) PRASHOB(26) ANEES(21) MUHAMED SALEEM(23)

ABOUT THE INDUSTRY

Steel is an alloy that consists mostly of iron and has carbon content between 0.2% and 2.1% by weight, depending on the grade. With the increase of carbon content, the strength, hardness and brittleness of steel increases and ductility of the material decreases. steel had been produced by various inefficient methods long before the Renaissance, its use became more common after more-efficient production methods were devised in the 17th century.

The modern era in steelmaking began with the introduction of Henry Bessemer's Bessemer process in 1858. With the invention of the Bessemer process in the mid-19th century, steel became an inexpensive mass-produced material. Today, steel is one of the most common materials in the world, with more than 1.3 billion tons produced annually.

 The economic boom in China and India has caused a massive increase in the demand for steel in recent years Between 2000 and 2005, world steel demand increased by 6%. In 2005 China was the top steel producer with about one-third of the world share; Japan, Russia, and the US followed respectively.

 In 2008, steel started to be traded as a commodity in the London Metal Exchange At the end of 2008, the steel industry faced a sharp downturn that led to many cut-backs.[ Modern steels are made with varying combinations of alloy metals to fulfil many purposes. Iron and steel are used widely in the construction of roads, railways, other infrastructure, appliances, and buildings.

TATA STEEL
Tata Iron and Steel Company Limited was formed in 1907 at Mumbai. Tata steel is the worlds seventh largest steel company with annual crude steel capacity of 31 million tones. Tata steel is the India's second largest most profitable company. No. of Employees: 81269(in 2010) The Company manufactures rails, bars, light structural, heavy structural, plates, black sheets, galvanized sheets,tinbars,sleeper bars etc. Tata Steel is India's largest integrated private sector steel company

 Tata Steel is among the lowest cost steel producers in the world. Its steel plant at Jamshedpur produces four million tones of hot and cold rolled flat and long products. On the exports front, Tata steel raised its revenue by 27 %, from 552 crore to 699 crore. Tata Steel remains India's largest single explorer of value added high quality steel products Tata Steel is India's single largest integrated steel works in the private sector with a market share of over 13% .

VISI0N
We aspire to be the global steel industry benchmark for Value Creation and Corporate Citizenship We make the difference through: Our people, by fostering team work, nurturing talent, enhancing leadership capability and acting with pace, pride and passion. Our offer, by becoming the supplier of choice, delivering premium products and services, and creating value for our customers. Our innovative approach, by developing leading edge solutions in technology, processes and products. Our conduct, by providing a safe working place, respecting the environment, caring for our communities and demonstrating high ethical standards.

MISSION
Consistent with the vision and values of the founder Jamshetji Tata, Tata Steel strives to strengthen Indias industrial base through the effective utilization of staff and materials. The means envisaged to achieve this are high technology and productivity, consistent with modern management practices. Tata Steel recognizes that while honesty and integrity are the essential ingredients of a strong and stable enterprise, profitability provides the main spark for economic activity. Overall, the Company seeks to scale the heights of excellence in all that it does in an atmosphere free from fear, and thereby reaffirms its faith in democratic values.

RECENT AWARDS
Excellence award NCQC 2009 Par Excellency award NCQC 2009 Apex level award 2008 National safety award 2008 Total quality award 2005-06 Special export award 2004-05

Problems faced by Tata

Power shortage hampers the production of steel Use of outdated process for production Lags behind in the production of stainless steel Deficiency of raw materials required by the industry Labor productivity is low. It is 144 tons per worker per year against 600 tons in Western Europe as per estimates Inadequate shipment capacity and transport structure

Chairman message
Two years of the worst global economic downturn in most peoples living memory, the world seems to be regaining some economic stability but with some dramatic shifts in concentration of economic strength. Developing world, China, India, Brazil and certain Asian countries are registering very strong and sustainable economic growth with robust domestic markets. In 2025, it is forecast that the BRIC countries will have 42% of the global population, will consume 60%of the global production and will have 70% of the global GDP.

 The steel industry has also been impacted by these global shifts. The requirement of steel is growing in Asia. Through these difficult times, Tata Steel has struggled to adhere to its long-term strategies, both in India and overseas. There has nevertheless been need to re-schedule and re-prioritise investment strategies in consonance with market conditions during this period.

 As the economies of several nations return to normalcy, the demand for steel-based goods will undoubtedly grow. This is already starting to be evident in automotive products, building construction and large infrastructure projects. Steel has been and will be, the basic foundation material for national growth and the industry will continue to be an important ingredient in a global economic recovery.

 China, India and Brazil will become important centres of economic growth in the coming decade. In the coming years, Tata Steel expects to emerge as a global steel producer with a total annual output of between 40-50 million tonnes, with major manufacturing plants in India, several countries in Asia, the UK and Continental Europe, supported by integrated mining operations in several geographies. Tata Steel has managed to weather the storm and the Company looks forward to the opportunity of fulfilling its objective of being a viable and innovative international steel producer in the years ahead.

GROWTH PROFILE
The Tata Steel Group has always believed that mutual benefit of countries, corporations and communities is the most effective route to growth. Tata Steel has not limited its operations and businesses within India but has built an imposing presence around the globe as well. With the acquisition of Corus (now Tata Steel Europe) in 2007 leading to commencement of Tata Steel's European operations The Company today is the tenth largest steel producer in the world with an employee strength of above 81,000 across five continents.

 The Group recorded a turnover of Rs.102, 393 Crores in 2009 - 2010. The Company has always had significant impact on the economic development in India. Tata Steels overseas ventures and investments in global companies have helped the Company create a manufacturing and marketing network in Europe, South East Asia and the Pacific-rim countries.

What Tata does differently

1. Don't conquer but build partnerships. 2. Don't send planeloads of people but only the key integrators. 3. Pay attention to cultural sensitivities. 4. Create shareholder value by aligning objectives. 5. Continue to maintain existing identities. 6. Co-create the value of enterprise by developing aspirational targets

 Tata Steel s vision lies in being the global steel industry benchmark for Value Creation and Corporate Citizenship. It is the first integrated steel company in the world, outside Japan, to be awarded the Deming Application Prize 2008 for excellence in Total Quality Management.

Competitors
Electro steel.ltd Essar steel.ltd Jsw steel.ltd Steel authority of india.ltd

comparison with nearest rival

Last Price

Market Cap. Sales (Rs. c Turnover

r.)

Net Profit

Total Assets

SAIL Tata Steel JSW Steel Visa Steel

155.45 581.30 902.35 45.05

64,207.08 52,445.71 20,132.98 495.55

41,307.21 25,021.98 18,314.00 1,171.48

6,754.3749,827.95 5,046.8062,407.95 2,022.7421,291.44 47.42 1,457.44

3 year Annual report

Balance sheet 2010 Balance sheet 2009 Balance sheet 2008 P & L a/c 2010 P & L a/c 2009 P & L a/c 2008

General and industrial environmental assessment of TATA STEEL

ENVIRONMENTAL RESPONSIBILITY OF TATA STEEL

Protecting the environment
Climate change Air quality Water quality Materials efficiency Responsible procurement

 P E S T ANALYSIS

Political factors
Government and legal issues affecting how the company operates  Rules and regulation regarding commerce ministry  Infrastructure-first mover advantage  Health issues-Health ministry.

ECONOMIC
Increasing cost of steel and iron ores World wide recession Increased cost of production Labour charge

SOCIAL
Waste Handling System Local communities & biodiversity  Health issues.  Demographics.  Social Trends.  Water Conservation

TECHNOLOGICAL
Strong research and development facilities Adaptive to new technologies Continuous improvement through R & D Sustainable development

Swot analysis

Swot analysis 1. Strengths There are many strong points of the industry that makes it one of the leading names in the global steel industry.

   

6th largest steel manufacturer in the world. More than 100 glorious years in the industry Combined capacity of 28.2 million tones Highly equipped machinery

2. Weakness  large debt of 35000 crores after CORUS acquisition  pressure on increased capacity investment  Transportation cost increasing day by day  value chain innovation  in order to serve the global markets with high quality and low price.

4. Opportunity

 us steel markets is available to tata steel  consistent growth could take the tata-corus combine to 4th place in next 3-4 years

3. Threats
 Bringing operation synergy with in leverage return time  Consolidation in the tops that might hurt margin even further  Arcelor mitals presence in the markets in uk poses an imminent threat  Power shortage hampers the production of steel

T H A N K Y O U