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P&G
James Gamble
-It has been selling consumer products for 173 years, with using P&G products 4 billion times a day around the world. -50 leadership brands, 23 with sales of more than $1 billion each.
50 leader brands
-Fabric and Home care : Bounce, Cascade, Dawn, Downy, Cheer, breze, Mr. Clean -Baby and Family care :Pampers, Whisper/Always -Beauty care : Pantene, Head & Shoulders, SK-II -Health care :Crest, NyQuil, Vicks -Snacks and beverages :Pringles
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Global strategies
1) Connect & development model 2) Brand Management System 3) Push the culture
R&D
Most companies are clinging to R&D. 1) R&D model was not capable of sustaining High Levels of top-line growth. 2) The explosion of new technologies was putting More pressure on our innovation budgets.
What is C&D?
C&D:
R&D Productivity, External ideas and technology are compounded in this strategy.
-In 2000, P&G couldn't meet its growth objectives by spending greater amounts on R&D for smaller payoffs.
-The external R&D funds are significantly growing.
P&G C&D
. (Ninesigma),
(YourEncore), .
(Yet2.com)
Ex) China, India, Japan, Western Europe, Latin America, USA. Q. What the technology entrepreneurs do?
-Focus on finding products and technologies that are specialties.
-For example: The China hub looks in particular for cost innovations
-(products that exploit Chinas unique ability to make at low cost).
2. To continue providing suitable cultural items that are various different culture.
P&G 1. P&G(Procter & Gamble) 2. SCM(Supply Chain Management) 3. P&G SCM CRP , , ( ) (OSB)