Sahitya Neha Chugh Julie Jagmalani Sadhna Lalwani Sona Karotia Sunanda

PREFACE Executive Summary

Softdrink Overview

Introduction

COCO COLA

History
1894 A modest start for a bold idea 1899 The first bottling agreement 1900 - 1909 Rapid growth 1920s Bottling overtakes fountain sales 1960s New brands introduced 1940s Post - war growth 1970s and 80s Consolidation to serve customers 1990s New and growing markets 21st Century

Brands of coco cola

PEPSICO

PEPSICO PRODUCTS

BRANDS OF PEPSI
BEVERAGES

Foods

QUICK FACTS

BRAND HISTORY

OF PEPSI

SLOGANS by COCA-COLA

SLOGANS BY PEPSI COMPANY

THE RIVALRY BEGINS

MARKETING STATEGIES OF COKE AND PEPSI

a .) PRODUCT

b .) PRICE c .) PLACE D . PROMOTION

STRATEGIES ADOPTED BY PEPSI AND COKE

PRICE EMPOWERMENT

Future Scenerio Of Coca Cola V/S Pepsi

The COLA WARS between coca-cola and Pepsi would further grow and in my view its never ending
Both the companies would try to become NO1 and there would AD WAR between the two which would prove to be beneficial for actors/actresses as they would earn more through advertisements.

Pepsi have started advertisements with female actresses DEEPIKA PADUKONE and COCA-COLA which had up till know only endorsed male actors for the 1st time endorsed KALKI of DEVD fame with IMRAN KHAN in its new ad.

RECCOMEDATIONS