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ENTERPRISE LAUNCHING

A SYSTEMATIC APPROACH

VANLALTHLANA Lecturer, Pachhunga University College.

A PAWIMAWH PANGA
1. 2. 3. 4. 5.

Suangtuahna leh Zirchianna Thuthlukna siam Sum (capital) buaipui A taka chantirna Insawhnghehna leh Thanna

1. Suangtuahna leh Zirchianna




Tu nge I nih?
ENTREPRENEUR - One who has the courage, desire and dexterity to stand out from the crowd and take a calculated risk on an untrodden path in the business world in a quest to create more wealth.  Dreamer  Hlawhtling tura remruatna I neih loh chuan hlawhchham turin rem I in ruat sak a ni.


Ngaihtuahna


Zirchian peihna, Thil awm sa thlak danglam duhna, peihna, duhna, Sumdawnna tura hriatna, etc. hriatna,

Ngaihdan Siamna
Group Hruaitu pakhat hnuaia mithiam rual awmna. awmna.  Brainstorming A huhova inkawmna; inkawmna; insawisel awih loh; loh; ngaihdan lakkhawm; lakkhawm; ngaihdan a nei tam tura infuihna; infuihna; midang ngaihdan sawi belh sak. sak.  Problem Inventory Analysis Harsatna hrang hrang thleng thei atanga sumdawnna zirchianna. zirchianna.
 Focus

ZIRCHIANNA
Strength, Strength, Weakness, Opportunities and Threats (SWOT) methods Zirchianna : 1. Product 2. Technology 3. Finance 4. Location 5. Government Policies 6. Materials and Human Resources

2. THUTHLUKNA SIAM
I

duh tak tak em? em?  Thil dang buaipui ta la I hlawk zawk ang em? (Opportunity Cost) em?
Thuthlukna: Thuthlukna:
Product  Location  Capital



Financial Management

Human Resources  Materials  Quality  Target Consumers




Sumdawnna a tlakchhiat chhan(3rd All India Census of Small Scale Industries, 2001)
 Lack

of Demand  Shortage of Working Capital  Marketing Problems  Power Shortage  Non-availability of Raw Material  Equipment Problems  Labour Problems  Management Problems

71.6 % 48 % 44.5 % 21.4 % 15.1 % 10.6 % 7.4 % 5.5 %

3. SUM (CAPITAL) BUAIPUI




Tunge pawisa pe thin?


   

Commercial/Regional Rural/Co-operative Bank SIDBI/NABARD/NEDFI SFCs/SIDCs: State Financial Corporations Margin Money

Entrepreneur tak tak tan chuan sum aiin thil thar ngaihtuah chhuah leh sumdawnna midangte hnena zawrh thiam a pawimawh zawk.

4. A TAKA CHANTIRNA
 Registration


Project siam
 Technology  Product  Location  Marketing

Strategies  Finance Capital & Management  Development

HMALAKNA TUR TE


Contracts

 Khawl  Bungrua  Power  Marketing




Sawrkar atanga phalna

 Hnathawk

lak  Hna chhinna

5. INSAWHNGHEHNA LEH THANNA





North East India a sumdawnna 40% hi kum 3 40% chhungin a tlachhe tlangpui. tlangpui.
Deming-a chuan sumdawnnaa buaina a thlen chhan hi chu:  1950s  85% Inenkawlna  15% Mihring  After 2000  95% Inenkawlna  5% Mihring

Insawhnghehna leh Thanna: Thanna:



   

Costing and Pricing Products

Marketing
Production Process

Financial Management

Subsidies & Incentives  Back-up Plan Back-

Thank you

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