LODGING

LODGING
O Or a holiday accommodation) is a type of residential

accomodation. People who travel and stay away from home for more than a day need lodging for sleep, rest, safety, shelter from cold temperatures or rain, storage of luggage and access to common household functions. O is rental of a room or rooms for a temporary O A place where a person (such as a traveler) can stay for usually a short period of time : a place to sleep

LODGING ESTABLISHMENT DEFINED

O An establishment that charges fees for providing

furnished sleeping accommodations to persons who are temporarily away from home or who consider these accommodations their temporary or permanent homes O Many of these establishments also provide food, beverages, cleaning services and a range of other services normally associated with travel and commonly sought by travelers O Lodging/ accommodation industry is made of hotels, motels, inns, resorts, college dormitories, hostels, boarding houses, condominium rentals and other related establishment

The Industry Today The industry today is diverse and offers lodgings to satisfy just about any type of traveler.
Alternative Lodging Since some travelers seek accommodations different from the traditional hotel/motel room, the lodging industry today offers alternatives:

Campgrounds

Capsule Hotel

Renovated Harems

ALTERNATIVE LODGING

Ryokans

Treetops

ALTERNATIVE LODGING
CAMPGROUNDS appeal to travelers who prefer to commune with nature while on vacation. These are small but thriving parts of the lodging industry

Renovated harems, in Middle East that once accommodated a mans 60 wives, now serve as hotels.

ALTERNATIVE LODGING
Treetops, a hotel in Africa features rooms in a huge tree from which guests can watch wild animals feed at night. Ryokans, in Japan which exhibit typical, simple Japanese dcor, and inexpensive lodgings with four to six built-in bunk beds.

ALTERNATIVE LODGING
Capsule Hotel (kapuseru hoteru) is a hotel system of extremely dense occupancy. The first capsule hotel was the Capsule Inn Osaka.

Super 8 Motel

Microtel Inns and suites

Imperial Palace Suites

Backpacker Lodge

Casa Fuerte Bed & Breakfast

Youth Hostel in Tiwi, Albay

East Raya Gardens, Pasig

LODGING FACILITIES
10. Time shares
Owns a certain amount of the yearly time at the property or even at the network of such properties also known as vacation ownership

Royal Goan Beach Club

LODGING FACILITIES
12. Guest House/Tourist Home Are privately owned homes where the owners rent individual bedrooms to visitors

White Beach Guesthouse, Puerto Galera

Madrigal Dormitory in Intramuros

Price

Others CLASSIFICATION OF LODGING ESTABLISHMENTS

Function

Market Segment

Location

PRICE
Limited Service Hotels O Usually offering guest rooms only with no or limited F&B facilities, no meeting or function space, limited entertainment and recreation facilities. O Also called budget or economy hotels
Microtel Mall of Asia

PRICE
Full Service Hotels O Offering a wide range of facilities and amenities; having more public space and meeting/ function space with at least one F&B facility. O Catering primarily to business travelers (42%), leisure travelers (27%), convention-goers (25%) O Average size: 285 rooms
Bellevue Hotel Alabang

PRICE
Luxury Hotels O Featuring upscale dcor and furnishings. Offering a full array of services and amenities. O Typically having a concierge service and several F&B operations (including gourmet or fine-dining restaurant), banquet facilities and 24-hour room service. O Also usually available: a wide range of recreational facilities and access to nearby facilities. O Average size: 150 400 rooms The Peninsula Manila

FUNCTION
Convention Hotels O Large (500 800 guest rooms) O Offering extensive meeting and function space, usually including large ballrooms and event exhibition areas O Extensive F&B operations, with several restaurants, lounges and banquet facilities. O Often near convention centers.
AIM Conference Center

FUNCTION
Commercial Hotels O Smaller than convention hotels (150 500 guest rooms) O Less public space, small meeting and function space, fever F&B outlets and limited recreational facilities. O Many are located in downtown areas, near large offices and retail stores (business areas). O Close to citys entertainment centers.

Crowne-Plaza Galleria

LOCATION

Downtown hotels O Convention hotels and commercial hotels belong to this category
Cebu City Marriott Hotel

LOCATION
Suburban hotels O Situated on the outskirts of a city O Smaller than downtown hotels (200 350 rooms) O Involving low-to midrise structures O Most likely having meeting and banquet facilities
Suburban Extended Stay Hotel

LOCATION
Highway hotels O Situated on the outskirts of a city O Originally single-stories, providing sleeping accommodations to overnight travelers O Smaller than suburban hotels (100 to 250 rooms) O Low-rised properties O Offering free parking/ private garage attached to each room and housekeeping service O Inexpensive
The Pinnacle Hotel and Suites

LOCATION
Airport hotels O Situated in/ near the airport area O Accommodating air travelers O Mostly full-service and upscale properties O Large (250 to 600 rooms) O Offering courtesy van to transfer guests to and from the airport

Manila Airport Hotel

LOCATION
Center-City O Us lly l c ted in l rge cities s lly l ng the siness districts O Us lly c ter to siness tr velers nd re c le of hosting l rge conferences

W terfront Cebu City Hotel nd C sino

MARKET SEGMENT(According to the type of customers they mainly serve)

Executive Conference Centers O Specializing in catering the local executives who need welldesigned, meeting and learning facilities O Typically situated in secluded or suburban settings O Having less than 300 rooms and providing a variety of small meeting rooms and classrooms O Featuring full audio-visual and technological support O Daily room rates include meals and recreational facilities

Aim Conference Center

MARKET SEGMENT
Resorts O Typically located in picturesque settings O Having 200 to 500 rooms O Providing a comprehensive array of recreational amenities and a variety of F&B outlets O Many being located in remote locations, requiring visitors to travel several hundred km by air or by land to reach such a resort O Resort can be classified on the basis of:
O O O

Their locations (sea resort, mountain resort, etc) The time of the year when it is open/ most highly occupied The activity focused on by the visitors (to enjoy the landscape, sports, culture, or else)

El Nido Resort in Palawan

MARKET SEGMENT
Casino Hotels and Resorts O Hotels allocating major amounts of space where people play gambling games for money O Providing lavish entertainments O Gambling operations as major revenue center O Commonly offering free lodging, food and drinks to guests who routinely wager a great amount of money (high rollers)
Fiesta Casino Hotel and Resort

MARKET SEGMENT
Health Spas O Health spa is a general term given to lodging establishments that focus on providing health-related services O Some specializing in weight-reduction, stress reduction or cosmetic therapy, others in drug or alcohol rehabilitation, among many other treatments O Having professional staffs that often include dietitians, therapies, masseurs, exercise physiologists and in some cases physicians. O Some spas cetegories:
O O O O O O O

With natural mineral hotspring Beauty spas Fitness spas Behavior modification spas Health therapy spas Holistic spas Resort spas

With the increased population of aged people, more health oriented services are growing.

MARKET SEGMENT
Vacation Ownership O Also called timeshares and vacation intervals, involving a type of shared ownership of a residential dwelling: several people own a holiday/ vacation home together and each uses it at a different time of the year. O Marriott, Ritz Carlton, Four Seasons, Hyatt, Accor and many other major lodging companies are holders of the vacation ownership market. O Each unit of a vacation ownership resort (=each residential dwelling/ vacation home) is called a condominium.

OTHERS (By distinctiveness of style)

All-Suite Hotels O Each room is larger than an ordinary guest room, consisting of a bedroom plus a living room (parlor) and a bathroom; sometimes offering limited kitchen facilities. O Many all-suite hotels do not have traditional restaurants, bars and meeting facilities (limited public space and services). O Some all-suite hotels offer free breakfast buffet or foodvending machines. O Size 50 to more than 100 rooms.

The Linden Suites

OTHERS
Extended Stay Hotels O Providing many of the same features and amenities as the all-suite properties, such as a stove and or microwave in the room, refrigerators, kitchenware, grocery shopping services, business services and limited housekeeping service. O Catering to those who intend to stay longer than typical (transcient) guests. O Providing a home-like environment, with accommodation resembling those in a fine garden apartment complex equipped with a kitchen, a living room, a bedroom, a bath and recreational facilities.

Extended Stay America

OTHERS
Historic Conversions O Having historic significance O Having been renovated to their original splendour O Having a great appeal for those wishing to experience the grandeur and elegance of early days with the comforts of modern day features.
Hotel Bethlehem

OTHERS
Bed and Breakfast Inns (B&B) O Typically having 5 to 10 rooms O Breakfast being included in the room rate O Mostly situated in suburbs/ villages O Most owners live on the premises

Casa Genaro Bed & Breakfast Tagbilaran City

OTHERS
Boutique Hotels O Noticeably different in look and feel from traditional lodging properties: impressive, unique, unconventional O Interior design styles range from postmodern to homey O Preferred by visitors who desire to be perceived as trendy, affluent and artistic

Commercial Hotels

Resort Hotel

FUNCTION AND PRIMARY MARKET

Convention Hotels

Casino Hotel

Extended Stay Hotel

FUNCTION AND PRIMARY MARKET

2. Convention Hotels
Large hotels often with 500 or more guest rooms They offer extensive meeting and function space Food and beverage operations tend to be extensive: several restaurants and lounges, banquet facilities, and room service Often in close proximity to convention centers and other convention hotels, providing facilities for citywide conventions and trade shows

Philippines Conference Hotel Radisson Blu Hotel Cebu

Extended Stay America

FUNCTION AND PRIMARY MARKET

4. Casino Hotel A facility that houses and accommodates certain types of gambling activities