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INTRODUCTION
A forecast is an estimate of an event which will happen in future. The event may be demand of
Product Technology etc..
The forecast value is not a deterministic quantity since it is not an estimate based on the past data related to particular event. It is a first level decision making activity.
TYPES OF FORECAST
Technology forecast.
It is a combination of hardware and software. It is a prediction of the future characteristics of useful machines, process, procedures/techniques
Economic forecast.
Forecasting the general business environment
Future of tax revenues Level of employment Level of inflation
Demand forecast.
DEMAND FORECASTING
Demand forecast gives the expected level of demand for goods/services. This is basic inputs for business planning and control All decision are influenced by demand forecast.
Accurate demand forecasting is essential for a firm to enable it to produce the required quantities at the right time and to arrange well in advance
According to McFarland
Forecasts are predictions or estimates of the changes if any in characteristic economic phenomena, which affect one s business plan
Examples New product lines Capital funds Facility needs Product group Departmental capacities Work force Inventories Purchasing
Units of forecast Rupees Rupees Space volume units Hours Units Rupees
Intermediate range(months)
Short range(weeks) Machine capacities Hours Cash Rupees Specific products units
contd
Long term
Planning for new project , expansion Modernization of an existing unit. Evolving a suitable strategy for changing pattern of consumption. Arranging suitable manpower.