Kingfisher

Airlines

Vs

Jet Airways
 A Co mp ar at iv e Ca se
Stu dy
JE T AI RWAYS
 History
• Jet Airways was incorporated as an "air taxi"
operator on 1 April 1992. It started commercial
airline operations on 5 May 1993 with a fleet of 4
Boeing 737-300 aircraft.

• Naresh Goyal, who already owned Jetair (Private)

Limited (which provided sales and marketing for
foreign airlines in India) set up Jet Airways as a
full-service scheduled airline that would give
competition to state-owned Indian Airlines

• Jet Airways was the first private airline of India to

fly to international destinations.

• It began international operations to Sri Lanka in

March 2004.
• In January 2006, Jet Airways announced that it
would buy Air Sahara making it the biggest
takeover in Indian aviation history. The resulting
airline would have been the country's largest but
the deal fell through in June 2006. However, a
modified deal did go through eventually in
January 2007.

• The company has been able to lower its costs by

"sweating its assets", i.e. getting the maximum
utilisation out of its aircraft fleet by minimising
turn around times between flights, similar to the
leading European/North American low-cost, "no
frills" carriers.
 MISSION STATEMENT
• Jet Airways will be the most preferred domestic
airline in India. It will be the automatic first choice
carrier for the travelling public and set standards,
which other competing airlines will seek to match.

.
• Jet Airways will be an airline which is going to
upgrade the concept of domestic airline travel -
be a world class domestic airline.

• Jet Airways will achieve these objectives whilst

simultaneously ensuring consistent profitability,
achieving healthy, long-term returns for the
investors and providing its employees with an
environment for excellence and growth.
 AWA RDS
• The Freddie Award - Highest Honour For Jet
Airways in May 2007

• 'Best Full Service Carrier' category from

Galileo Express Travel World Awards in Nov
2006

• Jet Airways wins three Avian global Awards

for In-flight Entertainment Sep 2006
• Star Of The Industry Awards for the Best
Domestic Airline For The Year 2005 in Feb
2006

• ‘Superbrand’ in Aug 2003

• Boeing Company Award for maintaining

‘Best Technical Despatch Reliability’ for
2002 in May 2003
 Did Yo u K no w?

• Jet Airways does not own its brand. The

brand is owned by Jetair Enterprises Ltd., a
separate company substantially owned by
Naresh Goyal, which licenses the brand to
the airline in return for an annual
payment. This arrangement is very similar
to the terms governing the use of the
"easy" brand by the easyJet Airline
Company Limited (the name under which
easyJet has been incorporated).
 Cont rov er si es

• Jet was expected to begin service to Newark via

Brussels in June 2005 but a problem arose in
March 2005, when the airline submitted an
application to the U.S. Department of
Transportation. Nancy Heckerman, CEO of US
company Jet Airways Inc. based in Bethesda,
Maryland, opposed the application in letters to
the Transportation Department alleging
trademark infringement. Though the litigation is
still unresolved, the Department of Transportation
concluded it was not a reason to prevent Jet from
flying to the U.S.
• A second and more serious allegation that
delayed Jet Airways being permitted to fly
to the USA focused on its opaque
ownership structure as well as its alleged
links to organised crime in India and
abroad
• Another issue that was "problematic" in the eyes of the
US aviation authorities concerned the controversy
surrounding Naresh Goyal's citizenship. There have
been reports in the Indian media that he is an Indian-
born, naturalised German citizen who is permanently
resident in the UK. India's citizenship laws barring dual
citizenship for Indian passport holders have recently
been amended permitting Indian citizens to take up
another country's citizenship - bar Pakistan and
Bangladesh - without forfeiting their Indian citizenship as
long as that country permits dual citizenship. This does
not apply to Germany as it does not allow dual
citizenship, unlike the UK, US, Canada, Australia and the
Netherlands for instance, which do allow dual
citizenship.
 Merge r wi th Ai r Saha ra
• On January 2006 Jet Airways announced that it was to buy
Air Sahara for $500 million in an all-cash deal. Everything,
including Sahara's assets and infrastructure, would belong
to Jet Airways. This deal would have been the biggest in
India's aviation history and the resulting airline the
country's largest, had it gone through.

• Jet Airways claimed that a final sticking point was the

government's delay in approving Jet chairman Naresh
Goyal's appointment to the Air Sahara board. Air Sahara
countered that Jet Airways had engineered this impasse by
delaying the request for such approval, as a way of
extricating themselves from a deal they now regretted. Jet
was said to be willing to go ahead with the deal only if the
originally agreed price was lowered by 20-25% on the basis
of Air Sahara's mounting debts, an option which was firmly
rejected by Air Sahara. Finally both sides confirmed that the
deal was off
 Buyo ut of Air Sa hara

• On April 12, 2007 Jet Airways agreed to buy out

its smaller rival Air Sahara for 14.5 billion rupees
($340m).
• Air Sahara is renamed as Jetlite and it has been
placed between a lowcost carrier and full fledged
airliner.It may be noted that Jet Airways with the
acquisition of Air Sahara is all set to refurbish the
fleet and crew with new livery and uniform and
plans are in pipeline to start a freighter by the
year end.
• The deal has given the airline a combined
domestic market share of about 32% with Jet
having a share of 25% and Air Sahara of 7%.
• Both airlines also fly to international destinations
and their operations and re-structuring will be
merged.
 JET A IR WAY S-
DEST INA TIONS

Jet Airways is an airline based in Mumbai,

India,operating domestic and international
services. It operates over 330 daily flights to 50
destinations across the country and 6 overseas.
Its main base is Chhatrapati Shivaji International
Airport, Mumbai, with hubs at Indira Gandhi
International Airport, Delhi, Anna International
Airport, Chennai, Netaji Subhash Chandra Bose
International Airport, Kolkata and Bangalore
International Airport.
 SERVICE S
In-Flight services

 To take the flying experience to great new

heights,they have changed the cabin design, in-
flight entertainment,menus and the livery now
sports a bold new attitude and a fresh new look.
 Come dinnertime, select from a tantalising menu
specially created to suit every palate.
Personalised five-course meal and one can
choose what he/she wants and when one wants
from the wide selection of world-class cuisine. Be
spoilt for choice with two of the world’s finest
champagne, or appreciate the extensive selection
of fine award-winning wines.
• When it’s time to unwind, slip on your Bose noise cancelling
headphones and enjoy the latest in-flight entertainment on
your 23-inch flat screen TV. Of course, it’s all on demand so
you control what you watch and when you watch it.
• The above services are currently offered only on
the Mumbai-London-Mumbai and Delhi-London-Delhi routes,
on our all-new Airbus 330-200 and Boeing 777-300ER
routes. These services will be progressively introduced on
other routes very soon. 
• As a Première passenger, you have the privilege of selecting your
seat at the time of reservation, relaxing and enjoying
complimentary snacks and beverages at our plush airport lounges
at Delhi, Mumbai (Bombay), Chennai (Madras), Kolkata,
Bangalore, Hyderabad and Jaipur.
 Sp ec ial Ser vice s
 Special services include Infant and child
care,Wheel chair Assistance,Expectant
mothers,Unaccompanied minors and
Medical Emergencies.
KINGFISHER AIRLINES
 Visio n

The Kingfisher Airlines family will

consistently deliver a safe, value-based
and enjoyable travel experience to all our
guests
 INTR OD UCTION
• Kingfisher Airlines is an airline based in
Bangalore, India. It is a major Indian luxury airline
operating an extensive network to 34
destinations, with plans for regional and long-haul
international services. Its main bases are
Bangalore International Airport, Bangalore
Chhatrapati Shivaji International Airport, Mumbai
and Indira Gandhi International Airport, Delhi,
with a hub at Sardar Vallabhbhai Patel
International Airport, Ahmedabad. Kingfisher
Airlines, through one of its holding companies UB
holdings Ltd, has acquired 26% stake in the
budget airline Air Deccan and has option to buy
further of 20% stake from the secondary market.
 Hist ory
• The airline started operations on 9 May 2005,
following the lease of 4 Airbus A320 aircraft. As of
July 2007, Kingfisher operates only on domestic
routes, however it has announced plans to start
flights to the USA with Airbus A380 aircraft. The
airline is owned by the United Beverages Group
under the leadership of Vijay Mallya (which also
owns the popular Indian beer of the same name).
The airline promises to suit the needs of air
travellers and to provide reasonable air fares.
Kingfisher Airlines' main "luxury" component is its
In-Flight Entertainment System, a first among
Indian airlines.
 Fac ts ab out Ki ng fisher
• The airline was the first in India to initially, and to
continue, to operate with all new aircraft.
• On 18 February 2005 Kingfisher Airlines signed a
contract with Airbus for three Airbus A319
aircraft, adding to the 10 Airbus A320 aircraft
(plus twenty options) ordered in January 2005.
The first of the A319s will be delivered in
December 2005, complementing the A320s on
routes to smaller cities in India.
• Kingfisher was also the first Indian airline to bring
the latest super jumbo Airbus 380 to India. A 380
arrived on 6 may 2007 in New Delhi and in
Mumbai on 8th May as part of Kingfisher's second
anniversary celebrations
 GROUND S ERVICE S

• Your Personal Valet at the airport to assist

you at every step of the way, from
baggage handling to boarding  

• Exclusive lounges with your private space,

accompanied with refreshments and
music   
 SERVICE S
• In-flight entertainment to take-off with
Personalized video screens and headphones
broadcasting 5 video channels of the trendy FUN
TV and the exclusive Kingfisher Radio - 10
channels of chartbusting music from across the
globe.

• Let's talk about your safety

They have done everything possible to ensure it.
With the most sophisticated communication,
navigation and security systems - both in the air
and on the ground. As well as with a highly
trained and skilled team of pilots and cabin crew
who operate in completely state-of-the-art
paperless environments.
• Feeling comfortable, now?
You will, with the seats we've got in store for you.
Indulgently wide, plenty of legroom and
adjustable headrests. Our superbly groomed
flight attendants will ensure that you're well
taken care of.

• Bon appetit
A special selection of food and beverages is
available on board with an individual Menu Card
for every guest to enable you to choose from the
finest on offer.
• Are you there yet?
Your individual moving map on the personalized
video screen will let you know. It will continually
keep track of your aircraft's altitude and speed,
as well as flight time remaining to keep you on
top of things at all times.

• The little details

The Kingfisher Class experience begins even
before you step on board. When you book your
ticket online in the comfort of your home or
office. At spacious terminals with the
personalized attention of our dedicated valets. At
the convenient check-in counters. And the
attention to detail continues when you step on-
board. With swanky designer interiors, spacious
overhead storage bins, a professional crew
decked in designer uniforms and a host of other
comforts and delights.
One of the most E XCLUS IVE
BOU TIQU ES in t he la nd IS
NOT ON LAND
 Personal Care
 Home Care
 Travel Accessories
 Kingfisher Airlines Memorabilia
 AWARDS AND ACHIEVEMENTS
 "India's No. 1 Airline in customer
satisfaction" - Business World

 "Rated amongst India’s 25 Innovative

Companies" - Survey conducted by Planman
Media

 Economic Times Avaya Award 2006 for

Excellence in “Customer Responsiveness”-
The Good Times
 UB Group mak es si gni fi can t
in vest men t i n Ai r Dec can

• An initial investment of Rs.150 crores into

Deccan Aviation Ltd. had been made
against which shares were allotted and
further investments of Rs.396 crores were
made before the end of June.

• Captain G.R. Gopinath will continue as

Executive Chairman, a new CEO will be
appointed reporting directly to the Board
of Directors.
• Kingfisher Airlines and Air Deccan
will, henceforth, work very closely
together to exploit the significant
synergies that exist in the areas of
operations and maintenance, ground
handling, vastly increased
connectivity, feeder services,
distribution penetration etc.
• The Kingfisher-Air Deccan group will be
the largest domestic airline with a fleet of
71 aircraft including 41 Airbus aircraft and
30 ATR aircraft. This combined airline
powerhouse will cover all segments of air
travel from low fares to premium fares and
offer the maximum number of 537 daily
flights covering the single largest network
in India connecting 69 cities whilst taking
advantage of unparalled synergy benefits
arising from a common fleet of aircraft.
• Dr. Vijay Mallya, Chairman of the UB Group stated
"when I launched Kingfisher Airlines in 2005, I
made a statement that I would build India's
largest domestic carrier by 2010. With this strong
financial and operational alliance between
Kingfisher and Air Deccan, and our significant
management participation, I have succeeded in
creating an Airline Group with the largest
domestic fleet, network and market share co-
leadership in just over 2 years. This will be
welcomed by the entire aviation industry as it's a
very significant move towards much needed
consolidation. The back-end operational synergies
are enormous which will have a positive financial
impact on both Air Deccan and Kingfisher and
further improve the competitive position of the
group in the fast growing aviation industry in
India.”
 Airline Preference

20%

kingfisher
jet

80%
 Entry OF Low Cost Airlines

60%
50%
50%

40%
30%
30% Series1

20% 15%

10%
2.50% 2.50%
0%
SA A N D SD
 Increase in Advertisement

40%
40%
35%
35%
30%
25%
25%
20% Series1
15%
10%
5%
0%
yes no maybe
 Merger of both Airlines

25%

yes
no

75%
 Association of KF with liquor

40% 40%
40%
35%
30%
25%
20%
20% Series1
15%
10%
5%
0%
Positive Negative Neutral
 Recommendations
• Both the airlines can think about lowering the
prices of their tickets even though their target
market is the elite class.
• Can spend more on advertisements.
• Can rope in celebrities for endorsement.
• Can better on their services by providing games
like Xbox,Playstation etc for kids.
• Can introduce schemes like free tickets.
• Make the sitting more spacious.