( kerala Agro machinery corporation )

Submitted by Sowmya C Mumthaz Khan Ann Joseph

KAMCO

CONTENTS
1. INTRODUCTION 2. OBJECTIVE 3. VISION STATEMENT 4. PRODUCTION DEPARTMENT 5. PRODUCTS 6. QUALITY ASSURANCE 7. PERSONNEL DEPARTMENT 8. PURCHASE DEPARTMENT 9. FINANCE DEPARTMENT 10.MARKETING DEPARTMENT 11.SWOT ANALYSIS 12.CONCLUSION

13.

INTRODUCTION
Established 1973 Wholly owned subsidiary of Kerala Agro Industries Corporation Ltd. (KAIC), Trivandrum Manufacture of agricultural machinery specifically Power Tillers and Diesel Engines. Company is certified for ISO 9001 2000 version from September 2002.

 Started with a paid up capital of Rs. 161 lakh Present Net Worth of the Company is Rs. 6014.14 lakh. KAMCO has four units located
At Athani and Kalamassery in Ernakulam District At Kanjikode in Palakkad District At Mala, in Trichur district

OBJECTIVES
To maintain the quality of the products and services offered . To improve involvement and commitment of all employees. To create healthy working environment. To achieve quality leadership through technology up gradation improvement in techniques ,

VISION STATEMENT

The technically competent dedicated management and workforce will go to ensure that kamco shall be leader for several years to come.

PRODUCTION DEPARTMENT
Largest department of the company Main activity assembling Average production time -24 hours A tiller has 750 components 13 components manufactured here. 12900 tillers last year 140 employees 67 percent- productivity cut off of an employee

PRODUCTS
Power tiller Power reaper Kamco diesel engine Kamco garden tiller

POWER REAPER

POWER TILLER

KAMCO AGRIA POWER TILLER

QUALITY ASSURANCE DEPARTMENT

Quality Standards have been established by the company and well documented. Vendors premises and their manufacturing facilities are also periodically assessed. All components are subjected to close inspection and observations are documented. The products are subjected to

PERSONNEL DEPARTMENT
Aim at attaining maximum individual development, desirable work atmosphere and inter- personnel relations. KAMCO provides adequate resources to implement and maintain a quality management system Continually improve effectiveness in order to enhance customer satisfaction Man power requirements for are identified, trained and assigned to perform specific tasks which affect

Functions a. Recruitment and Selection. b. Training and Development. c. Promotion. d. Welfare of the Workers. e. Cultural Activities.

Purchase Department
Purchase of material items Controls all the inflow and outflow of material used for production process. Purchases the products from the vendors as per requirement. Has around 220 qualified vendors. Company gives best vendor award for best vendors. Company has regular suppliers and they are ready to give materials as per the requirement of the company

FINANCE DEPARTMENT
Finance Department deals with the procurement and management of funds Company is having a fully computerised accounting system Uses a software called KAMCO FINANCIAL ACCOUNTING STSYEM The annual budgets of the company are prepared as per requirements furnished by various units and departments

 The budget is reviewed half yearly. The important functions of Finance Department are:

Management of Receipts Management of Payment Budget and Budgetary control Auditing Costing Statutory transactions Management of Receipts

MARKETING DEPARTMENT
45 dealers all over India Product promotional measures
Ads Demonstrations State and national level exhibitions

40 to 50 percent market share

 The steps followed in the marketing department are: 1. Agreement is made between Dealers and KAMCO and target is fixed (annual) by KAMCO 2. Order is placed along with DD or by bank (Union bank) 3. Marketing department sends the dispatch advice. 4. goods dispatched by the Stores Department.

 The marketing strategy followed by the department is

Selection of dealers Fixation of targets for each dealer Maintaining regular contacts with the dealers of each state.

MARKETING CHANNEL

COMPETITORS
VST Bangalore- main competitor Greaves Srachi Japan, Korea and China are also competitors

MARKETING MIX OF KAMCO

Place

sold throughout the country through the Agro Industries Corporation of that particular state. Price Includes the cost of procuring raw materials, transportation charges & sales tax Product High quality agro machineries Promotion Through free service campaigns, demonstration, exhibition & subsides

Strengths:
Good brand name and image Good production facility No loan capital Very good incentive scheme Qualified and skilled labors Environment friendly

Weakness:
Agricultural products only Time delay for recruitment and selection Manufacturing units in Kerala only Lack of timely technological up gradation

Opportunities:

Threats:

Good exporting opportunities Good brand image Increasing farm mechanization Government support Collaboration with reputed foreign companies.

Low cost products in the market Decline of agricultural lands Government policies Stepping of foreign companies into the market Invasion of spare parts

CONCLUSION
A successful brand in agro machinery industry 27 years of profitable production The main factors of success are quality standards, customer satisfaction, incentive system, professional approach, strong dealer network and efficient management

CONTACT ADDRESS
KAMCO Kerala Agro Machinery Corporation Limited (A Government of kerala undertaking) Regd.office Athani- 683585 Ernakulam dist Kerala Tel: 91-484-2474301 Email id- kamco@satyam.net.in www. Kamcoindia.com