GROWING TRENDS OF FAST FOOD (Mc Donalds) AMONG YOUTH

By :- deepali Divya Priyanka Rafat varsha

What is fast food

 Fast food is the term given to food that can be Prepared and served very quickly.

Indian fast food industry

 Indias fast food industry is growing by 40% a year It is reached to nearly US$ 6Billion in 2007  Foreign Investment holds about one-fourth of total investment made in this sector.

Competition faced by Mc Donald's

dominos 247 outlets

Mc Donald's 123 outlets

Pizza hut 149 outlets

Subway 145 outlets

Fast Food and Teen Culture

 fast food defines teen culture

Impact of fast food

 In the last few decades, food trends have been towards speed and convenience. Unfortunately, our overconsumption of fast food is resulting in increased levels of obesity, diabetes and heart disease.

Target market
 If you own a fastfood franchise you may think that your target customer is everyone because you believe most people eat fast food at least once per week. But that may not be the case. Your ideal customer may be 18-24 years old, be a student, makes less than $10,000 per year and buy your product only during school hours.

Overview
 "ready-cooked food to go" this concept is been mainly developed by the fast food chains in the foreign countries and day by day it is influencing our indian culture.

Research method
 Research objective -Explore the attitudes and opinions of youth regarding fast food.  Factors influence growing trends of fast food consumer.  Research method  Questionnaire survey in which we opted for quantitative method

Contd..
 We used questionnaire to test the hypothesis  Sample Targeted people of 16 to 35 age group who consume fast food at least once a month  Sample size 26 respondents sampling technique we used convenience (non probability) technique questionnaire design checklist (yes / no)  views and few open ended questions to analyze their personal

Why is it a growing market ?

 Change in eating habits  Teenagers are less conservative  A menu for treat and parties by teenagers  Home delivery service is provided

conclusion
 Popular amongst public  Tasty and convenient  Negative impact on health  But still once in a while it is fine with the public

Thank u!