INTRODUCTION

The coffee caf industry consists of a mix of the following

Individual Cafs

Hotel Cafs Retail Caf Chains

OBJECTIVES

The main objectives of this study are as follows:To study Services Provided To analyze the price offered To analyze their promotional strategies. To study the quality of products To study the ambience

COMPANY PROFILE: BARISTA

 Barista coffee was established in 1999 .  Barista exists in over 22 cities, and operates over 140 outlets nationally.  It opened its outlets in Sri Lanka and Dubai.  It won awards such as: Brand of the Year (2002) - BBC, The times of India TOPS award for Specialty Coffee Excellence - Specialty Coffee Association of America (SCAA) Caf of the Year award- The Times group

CAF COFFEE DAY

 Caf Coffee Day is a Rs. 300 crore ISO 9002 certified company.  Caf Coffee Day was established in 1996.  CCD has become Indias largest and premier retail chain of cafes with 607 cafes in the country.  CCD has opened a Caf in Vienna and Austria

PRODUCT MIX BARISTA

Coffee with milk Black Coffee Cold Coffee Smoothies Granitas Milk Based drinks Iced tea Sandwiches Rolls Pastas Desserts

CCD
Hot Coffee International Coffee Cold Coffee Tea Granitas Smoothies Cool Refreshers Ice Creams Cremosas Other Eatables

PRICE MIX BARISTA

Espresso Italiano Caffe Americano Cappucino Caffe Latte Caf Mocha Rich Choco Shake Lemon Ice tea Swiss Hot Chocolate Iced Caffe Mocha Rich Coffee Shake Mocha Tease Lemon Ginger Tea Rs .43 Rs. 48 Rs. 51 Rs. 51 Rs. 61 Rs. 95 Rs. 69 Rs. 59 Rs. 81 Rs. 79 Rs. 69 Rs. 45

CCD
Espresso Espresso Americano Cappucino Caffe Latte Caf Mocha Choco Frappe Lemon Freeze Hot Choco Latte Lemon Demon Vegan Shake Mochachillo Assam Express Rs.22 Rs.26 Rs.33 Rs.35 Rs.44 Rs.77 Rs.49 Rs.44 Rs.33 Rs.44 Rs 44 Rs 33

PHYSICAL EVIDENCE
BARISTA a) Logo, Colors, Images CAF COFFEE DAY a) Logo, Colors, Images

b) Dcor and Architecture

b) Dcor and Architecture

PROMOTION
BARISTA a) Sponserships b) Collaborations c) Sales Promotion CAF COFFEE DAY
a) Television b) Ticket Sales c) Tie- ups d) Association with movies e) Sales Promotion

FUTURE STRATEGIES
BARISTA  To target college students  To tie-up with companies to increase sales promotion  Sponsor college Festivals CAF COFFEE DAY Setting up caf in small towns  Widen target group.  Set up different caf targeted at high income group.  Set up caf in Middle east, Europe, & South East Asia

DATA ANALYSIS
Preference

7% 33% Barista Caf Coffee Day Others 60%

The single most important factor to choose a coffee shop

23%

Taste of food/coffee
44%

Ambience People/Service Value for money

10%

23%

Taste and Quality of Products

Barista Caf Coffee Day
0% 0% 10%

0%

40%

39%

61% 50%

bad

average

good

excellent

bad

average

good

excellent

Price of the Products

Caf Coffee Day Barista
0% 0%

30% 44%

56%

70%

cheap

reasonable

expensive

cheap

reasonable

expensive

Service
Barista Caf Coffee Day

0% 0%

0%

17%

33% 40%

60%

50%

bad

average

good

excellent

bad

average

good

excellent

Ambience
Barista
0% 0%

Caf Coffee Day

0% 0%

30% 44%

56% 70%

bad

average

good

excellent

bad

average

good

excellent

Reasons for switching from Barista to Caf coffee Day or vice- versa

14% 22%

price sales promotion

21%

convenience availability influence of advertisement

18%

25%

CONCLUSION

The main areas of excellence, based on the Survey, have been identified as follows:

BARISTA  Strong Brand Image  Excellent Human Resource  Ambience & Decor
CAF COFFEE DAY

 Highly rated Taste and Quality  Value for money proposition  Strong youth orientation