Академический Документы
Профессиональный Документы
Культура Документы
Nurfarhana MN; Noor Azawani Wahap; Ooi Wei Han Dr Noordin Ahmad
Presentation Outline
Part 1 : Current GNSS Business Overview Part II : Local Downstream Industry Part lll : Issues of GNSS Downstream Industries Recommendation/Conclusion
INTRODUCTION
SATELLITE NAVIGATION HAS NOW BECOME AN ESSENTIAL TOOL FOR DEMANDING COMMERCIAL AND SCIENTIFIC APPLICATION. THE EXPENSION OF GNSS INTO WIDE RANGE APPLICATION AND USAGE, WILL CREATE A RAPID GROWTH TO SEVERAL HUNDERED BILLION PER YEAR, BY 2020
WHAT IS GNSS
The Global Navigation Satellite Systems (GNSS) is extremely valuable tool across a broad range of applications, creating opportunities for regional and international technological advances in the areas of positioning and location-based services, surveying and mapping, disaster management, air, land and sea navigation, food security and emergency response
GNSS technology provides opportunity for developing countries to take advantage of applications that improves the quality of life, social and economic progress and support priorities for sustainable development
GPS-FULLY UTILLIZE
GPS CONSTELLATION
GPS-GLONASS - GALILEO
Part 1 : Current GNSS Business Overview GPS is a Global Public Service Benefits of next Generation GPS Global Satellite Industry Current GNSS Market Market Segmentation Market Drivers
GPS is a Global Public Service (Current) Free access to civilian signals Public domain documentation
Anyone can develop user equipment
Worldwide
utility
providing
consistent,
Selected Segment
GIS Survey Construction Geodesy Aviation Commercial Maritime Natural resources Timing & Synchronization
Characteristics Typical user requires better performance or more highly integrated solution than GPS alone can provide, continued technological innovation leads to expanded application
Selected Segment
Recreational hand-held, Recreational maritime LBS ,car navigation
Characteristic
Many competitors fight for market share: high volume; Low margin; adoption rates depends on perceived value by consumer.
Selected Players
SiRF, Qualcomm, RFMD u Blox Garmin
Part II : Local Downstream Industry Malaysia Space sector Space Industry in Malaysia Downstream application of GNSS
Space Infrastructure
Assembly Integration & Test Facilities MCC of RazakSAT-2 & CommSat
Trucking companies
658 trucking companies under Freight Forwarders & Logistics Association of Selangor, Johor and Penang It is estimated there are more than 1,000 trucking companies nationwide. Majority located in Klang Valley, Penang and Johor (with important sea ports) Majority of trucking companies are individual operators/ proprietors will small fleet size
CV population (2004): 800,400 units CV owned by trucking companies: approximately 300,000 units HCV account for at least 1/3 of trucks owned by trucking companies
Trucking companies: primary target market for telematics penetration Other niche market potential: based on project basis. Eg: JPJ driving school,police, ambulance, armed force
3G Communication
Allow faster data transfer Enhance voice and data capability
Digital Map
Technology Trend
Improved digital map offered by global map providers such as Tele Atlas, Navteq
WebWeb-based Monitoring
WebWeb-base monitoring gain popularity due to privacy and cost factor
GSM
GPRS
Others
RF
Recommendation
Certain industry with higher demands should more aggressive to support consumer needs (example: topographic maps). A continuous supply will create market. Government should coordinate series of space program to compete with international markets and development which is beneficial to the Malaysia, South East Asia, Equator, etc. Incubator product to be commercialized intensively. Allocation of grants and funds to the young researchers and graduates to cultivate new players. Collaboration and cooperation between government and Industries should be tightened.
Conclusion
Most of the local users still in doubt about the usage and important of GNSS/RS technologies even though its existence almost 20 years in Malaysia. Lack of funding allocations and local expertise are the main constraints to bind the industry from growing. The needs of ongoing updates (database) on the downstream industry players. Strategic collaboration between government industry The needs to create awareness and understanding of GNSS usage to the public to promote market growth.