DEVELOPING INNOVATIVE MOBILE SERVICES THROUGH YOUR LIBRARY

http://www.flickr.com/photos/williambrawley/4310319103/

MEREDITH FARKAS

WHAT IS A MOBILE DEVICE?

http://userpages.umbc.edu/~nohe/Indicium/Ref/RUDI_KROLLOP.JPG

TYPES OF MOBILE DEVICES: PDA

Personal digital assistant Originally designed for organizing schedules and contacts Later, most could access the Web Many are also phones
http://www.flickr.com/photos/williamhook/2566802657/

TYPES OF MOBILE DEVICES: SMARTPHONE

Mobile phone with computing capacity

and Internet access Many PDAs are also smartphones

http://www.flickr.com/photos/thegameway/5516183422/

TYPES OF MOBILE DEVICES: FEATURE PHONE

Smaller form factor, much

smaller screen for browsing

Most people who have

one do not have a data plan so they dont use the Web functionality
Still the most popular

type of phone in the U.S.

http://www.flickr.com/photos/hendry/2270400837/

TYPES OF MOBILE DEVICES: ULTRAMOBILE PCS/NETBOOKS

Very small PCs with full keyboards Examples: EEE PC, Cloudbook, Mini

Note, Lenovo IdeaPad

http://www.flickr.com/photos/roland/1877130857/

TYPES OF MOBILE DEVICES: TABLET PC

Flat, mobile, but

significantly larger than a mobile phone

Controlled via

touchscreen
Some eBook readers

can double as tablets

http://www.flickr.com/photos/yto/4890652439/

2010 Smartphone Sales by O/S (Source: Gartner 2/11)

WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?

2.05 trillion SMS messages sent in 2010 in U.S. Over 302 million wireless users in U.S. (source: CITA Wireless Industry Survey, 2010) 32% of Americans have used a cell phone or Smartphone to access the Internet this year (source: Pew, April 2009) 72% of adult and 87% of teen cell phone users text message (Pew, Sept. 2010) Internet-capable mobile phones will outnumber computers within the next year (Horizon Report, 2011)

WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?

The mobile device will be the primary connection tool to the Internet for most people by 2020 (source: Pew, December 2008) Latinos (51%) and African-Americans (46%) use their phones to access the Internet (versus 33% of whites) (source: Pew, July 2010) People in households with income less than $30,000 are increasing their mobile Internet use at faster rates than those with higher incomes (source: Pew, July 2010)

WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?

2011 NMC/Educause Horizon Report named mobile devices one of the major trends in education with an adoption horizon of one year or less More than half of undergraduates own an Internetcapable mobile device (source: ECAR Study of Undergraduate Students and IT, 2010) 94% of students send and receive text messages (source: Ball State University, 2009)

WHERE EDUCATIONAL INSTITUTIONS STAND

Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf

ANY QUESTIONS?

MOBILE TRENDS

THE APP BOOM

Apps - programs for smartphones Games, productivity software, social

networking, news, etc. Some come pre-installed, most are downloaded from the Web Some are free, many cost $$$ Apps built for individual mobile platforms Projected app revenues for 2011: $3.8 billion

IS THE APP BUST ON THE WAY?

HTML5/CSS3/JavaScript O/S agnostic No downloads, no updates Includes native support for media Apps have to be approved by Apple and

Google for their app stores Google Voice was rejected by the iTunes store; they created a web app instead Web apps are easier to find than native mobile apps

NATIVE APPS STILL HAVE SOME BENEFITS

Better designed for each specific platform More integrated into the device Support for widgets and notifications Can access hardware (GPS, camera, etc.) Not slowed down as much by the Web Easier to monetize

MOBILE SOCIAL SOFTWARE

Three types Social software that can be used on mobile

devices Social software primarily designed for mobile devices Social software specifically designed for mobile devices Most are location aware

TWITTER
Microblogging - sharing info in 140 characters

or less People follow your Twitter stream and get your updates and that of others they follow Hugely popular tool for network-building, marketing, etc. Can use Web, cell phone, desktop apps, IM, etc.

2D BARCODES

http://www.flickr.com/photos/clevercupcakes/3985603967/

2D BARCODES

QR (Quick Response) codes - most common Microsoft entered barcode realm with Tag

2D BARCODES
Scan to access information or take action Pull up text Dial a phone number Send a txt Pull up a web page Pull up images or video Pull up a poll or survey Need a QR code reader

QR CODE DEMO

http://www.youtube.com/watch?v=GOgyC8liCfg&NR=1

QR CODES
Very big in Japan Growing in use in Europe In 2010, growth of QR code use

was largest in United States In U.S. mainly see on products, sometimes museums Google is putting QR codes at local businesses that link to the Google Places page

QR CODE GENERATORS AND READERS

Generators Kaywa QR Stuff i-nigma Readers Kaywa Quickmark i-nigma Beetagg

LOCATION-AWARE MOBILE TECHNOLOGIES

Use GPS, compass, RFID, etc. to determine a

users orientation to other people, places, things, etc.

http://www.flickr.com/photos/psd/21055837/

RFID AND MOBILE PHONES

Allows devices to interact over short

distances Rumors that future iPhones might be RFIDenabled Use your phone as your library card, credit card, etc. Interact with RFID-enabled objects

RFID DEMO

http://www.youtube.com/watch?v=be0OjAcjx6Q

LOCATION-AWARE APPS: ZILLOW

LOCATION-AWARE APPS: AROUND ME

LOCATION-AWARE APPS: AAA DISCOUNTS

LOCATION-AWARE APPS: LOOPT

LOCATION-AWARE MOBILE GAMES

FOURSQUARE

OTHER WAYS OF CHECKING IN

Instead of sharing location,

tell people what youre watching, listening to, etc.

SOCIAL RECOMMENDATION TOOLS

Rate places local to you

& get recommendations on what people with common interests recommend

ANY QUESTIONS?

AUGMENTED REALITY
Blending virtual data with what you see in the

real world

http://www.flickr.com/photos/turkletom/4325703868/

AUGMENTED REALITY EXPLAINED

http://www.youtube.com/watch?v=D-A1l4Jn6EY

LAYAR
Allows developers to build layers of data on

top of the live video on your phone

ACROSSAIR
Lots of different apps built on top of this

augmented reality browser nearby tweets New York subway Nearby bars

YELP MONOCLE

TWITT AROUND

CAR FINDER

GOOGLE GOGGLES

THE FUTURE OF AUGMENTED REALITY?

http://www.youtube.com/watch?v=tb0pMeg1UN0

MOBILE PRIVACY AND SECURITY ISSUES

Lots of apps broadcast your location by

default (or by mistake) Apps collecting and sharing your personal info Cloud-based providers (like Dropbox) sharing things that were supposed to be private May 2011 - Senate hearings on mobile technology privacy issues

APPLICATIONS OF MOBILE TRENDS IN EDUCATION

THERES AN APP FOR THAT

APPS FOR EXPERIENTIAL LEARNING

OTHER USES OF MOBILE TECH IN EDUCATION

Interactive mobile textbooks Some schools are giving out iPads and other

mobile devices to students for learning Scientific observational studies that others can contribute to Mobile quizzes and polls in the classroom Location-based historical data superimposed via augmented reality or linked via QR codes

KEEPING UP
Mobile in education: EDUCAUSE, New Media

Consortium, Campus Technology Mobile in society: Pew Internet and American Life Project, Mobile Marketing Watch, Mobile Marketer Library blogs: Musings About Librarianship, Handheld Librarian, Spectrum Librarians on Twitter: libraryfuture, aarontay, griffey M-Libraries page on Library Success Wiki

QUESTIONS TO ASK BEFORE DOING ANYTHING

How many of my patrons access the Web via a

mobile device? What mobile technologies do my patrons use? What social technologies do my patrons use? Are any organizations my library is aligned with (municipality, University, etc.) looking to create mobile services? What library services and collections might be most appropriate and possible to serve up via a mobile device?

Questions?
Find me at meredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas

http://www.flickr.com/photos/trucolorsfly/2401196653/

Slides and links at http://meredithfarkas.wetpaint.com