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3C MTP / /

(Cognitive(Cognitive-Behavioral Perspective)

MyersMyers-Briggs
(Introvert) /
/

(Extravert) (Intuitive)
/

(Sensing) / (Thinking) /
/

(Feeling) (Perceiving)
/

(Judging) /

(reality)

Factors That Influence Perception

Target

Perceiver

Situation

Chapter 1

15

(insufficient justification)

(effort(effort- justification effect) (decision dissonance)

(assimilation)

(contrast)

  

1. 2. 3.

(peripheral route to persuasion)

p.282

  

(halo effect) (central tendency) (contrast effect) (projection) (perceptual defense)

Shortcuts
Selective Perception

Contrast Effect

Projection

Halo Effect
Chapter 1

Stereotyping
29

Halo effect

ShortShort-cut

1/2

ShortShort-cut

2/2

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, , , , , ,

. . . . . .

, , , , , ,

Forming

Storming

Naming

Performing

Forming

1. 2. 3. 5. 6. / , / , /

Forming

Storming

Naming

Performing

An Eskimo? or an Indian head?

+;+ -;+

+;-;-

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t

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up date

( (

) )

1. 2. 3. 4.+

Eagen(1998) S(Squarely): O(Open): L(Lean): E(Eyes): R(Releax):

SOLER

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FBI

. .

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