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GROUP-10 14.09.2010
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Brief Introduction of Corporate Communication
What is Corporate Communication? Corporate communication is the communication issued by a corporate / organization / body / institute to all its public(s). "Publics" here can be both internal (employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry bodies and institutes, educational institutes and general public).
Corporate communication serves as the liaison between an organization and its publics. Corporate communication consists of the dissemination of information in a structured manner through different types of communication channels
Channels .
Official Website Annual Reports CEO s address at the AGM Mails & Newsletters- Internal Advertisements Sponsoring events
Corporate Communication-Components
Employee Relations Investor Relations Change Management Media Relations Corporate Social Responsibility Crisis Communications
EMPLOYEE RELATIONS
Employee Relations
An environment where there is openness between the different levels of the firm
Improving morale and fostering goodwill Developing a communication climate which encourages feedback Informing staff about internal changes Increasing employee understanding of coy and products, ethics, culture and marketplace Encouraging greater productivity and quality orientation Increasing employee understanding of major trends or social issues affecting them Encouraging employee participation in community activities Explaining changes to benefits/compensation packages Explaining and encouraging professional development opportunities Educating regarding changes in rights and responsibilities as a result of changes in legislation.
Internal Communication
INVESTOR RELATIONS
Investor Relations
A strategic function of corporate management, combining the disciplines of marketing, finance & communication to provide current & potential investors with an accurate portrayal of the company s performances & prospects. It serves as the voice of the company to both the investment community & the capital
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Crisis Communication
Investor Relations
Corporate Communication
Change Management
Media Relations
CHANGE MANAGEMENT
Change Management
What is Change Management & How it helps for better Corporate Communication
Change Management
ADKAR Model
Awareness Desire Knowledge Ability Reinforcement
Crisis Communication
Investor Relations
Corporate Communication
Change Management
Media Relations
MEDIA RELATIONS
Media Relations
Media is both a constituency and a conduit through which all
enormous effect on a company s ability to succeed at work place and ultimately its bottom line.
Media Relations
Keys for Media Success
Create and Maintain relationships Avoid Bribery Read, Watch and Listen Give them what they need, when they need it, in the format
they prefer
Media Relations
Remember
They may not know about art They may not know about your community They re bombarded with 100 stories/day They have to summarize They re not stupid Say it quickly Say it cleanly Say it simply Say it without jargon
So
Media Relations
A company may approach its media relations by adopting following three-step framework:
Establish a media department aligned with company
strategy
Keep score of all media successes &
defeats
Research which reporters cover your beat Preparing for intimidating media interviews
Media Relations
Coca-Cola : Mattel Nokia
Pesticides in soft drinks High Lead content in toys Defective Lithium mobile batteries Plastic packaging
: :
McDonald :
Crisis Communication
Investor Relations
Corporate Communication
Change Management
Media Relations
activities on customers, employees, shareholders, communities and the environment in all aspects of its operations.
obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life.
This helps in building the brand and image of the company and connect it with common people.
Crisis Communication
Investor Relations
Corporate Communication
Change Management
Media Relations
CRISIS COMMUNICATION
Crisis Communication
When an unforeseen crisis bruises your business, you can sink or swim, depending on how you communicate with your Audience.
Crisis Communication
Characteristics :
A Rude Awakening Rapid Speed & Escalation of events Presence of panic Tendency to act irrationally Chaos in Internal communication The omnipresent press A threat to company s reputation
CASE OF FAILURE :
PERRIER Bottled drinking water contaminated with Benzene
Crisis Communication
Preparing for a Crisis:
Create a plan to handle a variety of business crises Assess your Risk by Identifying areas most likely to be affected Set Communication objectives by maintaing flow of communiation at all times Consider Constituencies which most likely to be affected Analyze the Channels and the Choice thereof Assign teams for crisis A Crisis HQ location for Centralized flow of communication
Crisis Communication
Communicating during Crisis:
Define the problem Gather the relevant information Centralize Communications Communicate early and often Get inside the Media s Head Communicate directly with affected constituencies Keep the business running
Crisis Communication
Communicating after Crisis:
Regain Trust from customers, make good customer service a priority.
Maintain contact with media. Put together a plan to rebuild your positive reputation in the community.
QUESTION PLEASE ??
...Thank You
Corporate Communications
Objectives & Components Employee Relations Investor Relations Change Management Media Relations
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Manish Kumar
Kishore / Maynak
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