THE ADVERTISING CLUB BOMBAY

A WORLD ABOUT THE ADVERTISING CLUB BOMBAY :



The Advertising Club Bombay, incorporated in the year 1954, is 1954, arguably the biggest Advertising Club of its kind in the world. And world. according to many, also the busiest. It has over 1600 members drawn busiest. from media organizations, marketing companies, advertising agencies and allied professional bodies. bodies. The Club organizes seminars, quizzes, award ceremonies and training workshops, publishes a Club magazine and hosts a comprehensive website. website. This is a Club that maintains a high level of activity and, unlike other clubs, has no bars!

WHAT IS THE ENDEAVOUR OF THE ADVERTISING CLUB BOMBAY :

To help raise the professional standards of the Indian Advertising Industry, and the Club attempts to do this through awards, seminars, meetings and more. more.

WHO ARE THE CONSTITUENTS OF THE ADVERTISING CLUB BOMBAY :

   

Media Buying Agencies Advertising Agencies Clients Media Owners

WHAT IS THE VISION THE ADVERTISING CLUB BOMBAY :

Facilitate the success of our constituents by co-creating cosolutions and co-constructing experiences that enhances cotheir relevant quotients. quotients.

OBJECTIVES OF THE ADVERTISING CLUB BOMBAY :

  

Build a strong portfolio of properties Revive education and training Disseminate the knowledge base that is with the ad club Get a larger secretariat which would house a library and training centre

MEMBERSHIP OF THE ADVERTISING CLUB BOMBAY :



Eligibility for Membership :

An individual of good standing in the community, who has attained the age of 18 years, and who is professionally engaged in advertising, publicity and public relations, or who is directly concerned with the creation or placing of advertising and the purchasing or selling of space, print or time, and who fulfils all the terms and conditions laid down in these Rules and Regulations shall be eligible to become Annual Member. Member.

Senior Members
For those above the age of 60 years the annual subscription is Rs.200/Rs.200/-. 7

CATEGORIES OF MEMBERSHIP :


Life Member : An individual, eligible to become a member, as the Managing Committee in accordance with the provisions of these Rules and Regulations may admit, shall become Life Member on payment of Rs.5,000/- in one lumpsum. Rs. 000/ lumpsum. Annual Member : An individual, eligible to become a member, as the Managing Committee in accordance with the provision of these Rules and Regulations may admit, shall become Annual Member on payment of such subscription as may from time to time be determined by the Committee determines otherwise, the subscription shall be Rs.400/- per annum payable in one lumpsum at the time Rs.400/ of application for membership. The year of this purpose shall be accounted membership. from the end of month of a admission or renewal of membership as the case may be. There shall be an entrance fee of Rs.500/- for Annual Member which be. Rs.500/ shall accompany the application for Membership. Membership. A Cheque of Rs.900/- should be handed over at the time of entry and Rs.400/Rs.900/ Rs.400/ will paid every year to renew the membership. membership. contd 8

CATEGORIES OF MEMBERSHIP :


Corporate Member The Corporate Member shall designate one of the Corporate nominees as the Authorised Representative of the Corporate Member. The other nominees Member. shall be designated as Ordinary Corporate Nominees. Applications must Nominees. be accompanied by a crossed cheque or demand draft for admission fees of Rs.10,000/ Rs.10,000/- (5 years for 4 members) for Corporate membership. membership. Student Member An individual who is not more than 25 years of age, being a student and not engaged in any gainful employment but is concerned or interested in the Clubs activities shall be eligible to become a Student Member of the Club. Club. Applications must be attested by the Registered or any other authorized official of the Institution in which the applicant is studying and must be accompanied by a crossed cheque for Rs.200/-. Rs.200/ 9

MEMBERSHIP FORMS AVAILABLE ON THE WEBSITE :

Invoke the membership section of our website www.adclubbombay. www.adclubbombay.com and download the form of the category you wish to apply for. All the cheques / DD need to be paid for. physically in favour of The Advertising Club Bombay and be dispatched to the Ad Club Secretariat : Address : 504, Radhe Vallabh Society, French Bridge 504, Corner, Opera House, Mumbai 400004. 400004. Tel. No. Tel. No. : 91-22-23894091 / 23810213 / 23813034 91-22Fax. No. Fax. No. : 91-22-23892067 91-22Email Id : adclub@vsnl.com adclub@vsnl. Website : www.adclubbombay.com www.adclubbombay. 10

ACTIVITIES OF THE ADVERTISING CLUB BOMBAY :

Over the years, Ad Club has become a catalyst in developing the industry. It has industry. become a dynamic platform for professionals from different fields to interact and gain from each others expertise. It is also involved in a number of other activities expertise. such as :  Ad Clubs House Journal SOLUS  Evening / Tea Meeting  Ad Review  Media Review  ABBY Awards  Ad Works / EFFIEs  EMVIEs  Young Achievers Awards  Continuing Education Programmes  M.Ad Quiz  AdAsia  Library  Social Projects

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AD CLUBS HOUSE JOURNAL SOLUS :



The Ad Club started its Club magazine around 40 years ago, and Solus has had an uninterrupted run for the last four decades. The Solus decades. covers the Club events as well as articles by experts. Among the experts. articles that have been carried in the Solus include an exclusive interview with Prof. Theodore Levitt, articles by David Ogilvy just to Prof. name a few. few. The mouthpiece of the Ad Club, it was previously printed once in two months but now comes out in tabloid format after each and every event. event. Thus we do not loose on topicality. This publication of the Ad Club was topicality. awarded the best house journal by the Journal of India Public Relations - Hyderabad. Hyderabad. Solus is circulated not only to the Ad Club members but also to all the key professionals of Advertising & Media Industry. Industry.

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EVENING / TEA MEETING :



The Ad Club Bombay traced its origin to 1954, and the first ever meeting 1954, held was on 22nd August, 1954 in Mumbai with about 80 people attending. 22nd attending. The Club was set up with the mandate of creating a forum for exchange of ideas, concerns and learnings. learnings. The first type of forum that was created was the Tea Meeting forum, where experts and specialists were invited to share their thoughts with the Ad Club audience. Initially they were all self funding till around 1968 when audience. sponsorship was solicited. solicited. This tradition of Tea Meetings continues till date and are referred to as Evening Programmes. Programmes. The Ad Club invites reputed national and international speakers to address its members on a wide variety of topics. topics. These meetings organized by the Ad Club take the form of an evening session conducted by a reputed speaker. The duration is not more than speaker. two to two & half hours. hours. The tea meetings have become a thing to look forward to by the advertising agencies, media houses, clients, as well as students; who enjoy a students; concessional rate for these meetings. meetings.

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AD REVIEW :


The tradition of having an Annual Ad Review of advertising started some two decades ago and this was made into a show in the mid 80s. 80s. The Annual Ad Review is an important initiative of the Ad Club Bombay as part of its stated mission to keep raising the bar and professional stature of the advertising industry. industry. The Review is meant to help this cause in more ways than one. It has the one. power and the ability to educate, inform, study, and objectively analyze and most of all to hold a mirror to all the work that the industry has collectively done in the year gone by. by. To ensure that the requisite authority, experiential wisdom and maturity are brought to bear on the subject. The presenter gives his opinion about the subject. current state of Indian advertising and chooses the work, which according to him are worthy of bouquets and brickbats. brickbats. Traditionally the review was always done by a creative stalwart but the Ad Club did extend an invitation a couple of years back to the client also to have their perspective. perspective. 14

MEDIA REVIEW :


Besides the ABBYs. EFFIEs, EMVIEs and the M.Ad Quiz, the Ad Club ABBYs. has now added another jewel in its crown by starting the Media Review which is the Ad Clubs own way of acknowledging the growing importance of the media industry. industry. The Annual Media Review is the most important event on the annual roller coaster of the Ad Club. It is an event that is most eagerly Club. awaited by the entire Media, Research, Communication & Advertising Fraternity. Fraternity. The first ever Inaugural Media Review was presented by Sam Balsara, Chairman & Managing Director, Madison Communications. Communications.

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ABBY AWARDS :


The Ad Club started its awards for Creative Excellence about 40 years ago, and this was possibly the first Creative Awards by an Ad Club, in the country. country. The Awards got re-branded as ABBYs in the mid 90s and today ABBYs as a re90s brand is possibly more well recognized than even the Ad Club Bombay. Bombay. The ABBY Awards has a heritage of 40 years and is regarded as the Oscars of the Indian Advertising world. It is the single most coveted award for the world. advertising fraternity in this part of the world. world. Undoubtedly, the biggest and the most prestigious ad award show in the country. country. The ABBY symbolizes Excellence in the Indian Advertising Industry. Industry. In the last 3 to 4 years we had Brand India Category, where in single ads, TV commercials and campaigns were entertained and from last two years we have participation from Asia Pacific countries like Sri Lanka, Bangladesh, Nepal and Pakistan. Pakistan. Over the years the ABBYs have occupied a pride of place on the desk of all the big creative names from India. Winning of an ABBY has changed the career India. fortunes of many an established creative stalwarts and young aspirants alike. alike.

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AD WORKS / EFFIES :


Realizing a distinctive need to recognize effectiveness in advertising, Ad Club started the Ad Works Seminar in 1987 and these were conducted for a few years with reasonable amount of success. success. Since creativity in advertising was honoured by the Abbys, Ad Club breathed a new life into what had become a lame series of seminars attended only by management trainees by installing the effectiveness award in 1998 in memory of Subhas Ghosal. Ghosal. For this award the recognition comes not only from the advertising industry, but also from the client and academicians. academicians. Another distinction that the Ad Club managed in the year 2001 was EFFIEs, Ad Works international counterpart, agreed to lend its name to the future Ad Works awards. awards. The EFFIE Awards is an International awards from New York. They choose The York. Advertising Club Bombay, as its first asian partner to run the awards in this part of the world. world. Within seven years the EFFIEs have become the most coveted awards of its kind in India. India. It is by far the only award that recognizes what has worked at the market place and how advertising has contributed towards building of a brand. brand. The Effie is the only award that is given to honour how well advertising has impacted the success of the brand at the market place. Further it is also the only place. award that is given to the Agency and also to the Client. Client.

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EMVIEs :


The EMVIEs was born, to honour measurable and significant contributions in the field of Media. Media. It was a part of the India Advertising Festival in its year of inception, but is organized as a stand-alone event for the past five years. standyears. The EMVIE awards have gained not only in popularity but also have come to be recognized as one of the most coveted awards amongst the media fraternity. fraternity. The EMVIEs 2007 received an overwhelming response with 384 entries the highest ever since its inception in 2001. 2001.

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YOUNG ACHIEVERS AWARD :



The Advertising Club Bombay has created a platform to recognize young talent, with The Young Achievers Awards. Designed for the Awards. young, by the young volunteers of the Ad Fraternity. Awards Fraternity. for individuals below 30 years of Age, in the business of brands via advertising, media, related services and business performance. Awards performance. for work done by an individual / team (below 30 years of Age) for your company / business. Awards are in the category of Business, Media, business. Creativity, Digital and Film Craft. Craft. It aims at recognizing creative brilliance and believes in giving an equal and well deserving platform of appreciation to young talent who have a passion for excellence. excellence. It is an attempt towards the cause of recognizing and rewarding young talent in the industry of Advertising and Marcomm. Marcomm.

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CONTINUING EDUCATION PROGRAMME :



According to the Ad Club, the advertising profession is changing rapidly and the new millennium is going to present greater challenges and opportunities. opportunities. Investing in the future is the aim of the Ad Clubs Continuing Education Programme, first started in 2000. 2000. The Continuing Education Program (CEP) is a step towards a focused education and training schedule by the Ad Club Many larger agencies do have their own training programs, but a vacuum exists for affordable training programs aimed at the young/middle level professionals in the industry. industry. CEP aims to fulfill the above needs, by conducting Workshops on Presentation Skills, Branding Concepts, Media Concepts, Ideation Techniques, Market Analysis, Direct Marketing and Interactive Media, Creative Development, Public Relations and more. more. We had undertaken a Student Outreach Programme in the form of a workshop conducted on Careers in Advertising. Advertising. This was to encourage students to opt for advertising as a career. career. 20

M.AD QUIZ :


The Ad Club, every year, conducts the Ad Quiz specially designed for the advertising and media industry. Its a keenly contested event where top agencies industry. /media houses vie for the honour of being declared the best quiz brains in the business. business. In 2001 the Ad Quiz was a part of the India Advertising Festival. From 2002 the Quiz Festival. was repositioned as the M.Ad Quiz (Marketing & Advertising Quiz). Quiz). The quiz master Derek OBrien every year conducts the Ad Clubs Quiz and comes out with a different theme (set up for the Quiz). Quiz). Recognizing the bigness of media since last year the M.Ad Quiz has come to be known as the Media & Advertising Quiz. Quiz. This entertaining and educative event of the Ad Club, M.Ad Quiz - Media & M. Advertising Quiz is truly gaining in popularity not only amongst the more quiz oriented advertising professionals but also the big time agency heads and creatives who follow the fortunes of their fellow professionals with great interest. interest. 21

ADASIA :


AdAsia is the most prestigious Asian advertising event. Over the years the event. Ad Club has played the role of a catalyst in mobilizing a huge delegation to the Congress held once in two years. years. The AdAsia is the largest Advertising, Marketing and Media Event of its kind. kind. It provides a wonderful opportunity to interact with top-notch topprofessionals from all over Asia. Asia. Attending the Congress is a truly enriching experience as you get to listen to the most reputed speakers in the world. It will be worthwhile to recall world. that the Ad Club also played the role of the Secretariat to the highly successful and most talked about AdAsia, 2003 held at Jaipur. Jaipur. Over the years the Advertising Club Bombay, has put in significant efforts to ensure that a strong contingent from the country attends the Congress. Congress. It will be of interest for you to know that as many as 180 delegates attended the Congress at Singapore in the year 2005. This incidentally is a record of 2005. sorts as it is the highest number of delegates ever to represent India at the AdAsia Congress. The previous highest from India being 108, at AdAsia, Congress. 108, Bali. Bali.
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LIBRARY :


The Ad Club is equipped with a well-stocked library wellthat is frequented by the students of various Management Institutes and Colleges. Colleges.

The Ad Club Library is rich with a vast range of Books, Beta, DVD, CD etc. The Conference Room becomes a etc. reading centre. centre.

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SOCIAL PROJECTS :
The Ad Club has very actively involved itself with many a social projects. In the field of projects. Public Service Advertising, the Ad Club played an active role in enlisting the support of the Advertising Industry for the societal purpose. Some of the initiatives undertaken by purpose. the Ad Club are :


A tea meeting with the Mayor and Municipal Commissioner was organized followed by a panel discussion were organized on How Advertising Fraternity Can contribute to the Civic Life. Life. In the year 70s, when Mr. B. G. Deshmukh was the Municipal Commissioner and Murli 70s, Mr. Deora was the Mayor. The Advertising Club was invited to launch a Save Water Mayor. Campaign for Bombay city, as a severe drought was anticipated. anticipated. In association with the Mumbai Police, the Ad Club took a major initiative to popularize Alert Citizens Initiative, to curb the spiraling crime rate and create awareness by joining hands with police in the fight against crime. It initiated an award for the best crime. communication in popularizing Alert Citizens Initiative. Initiative. During the Kargil battle, Ad Club mobilized a walk in support of the brave men fighting the infiltrators. infiltrators. It collected Rs 2,17,391 for the cause and handed over the amount to the Army 17, Wives Welfare Association. Association. The Clubs Public Service had been at the forefront for social cause. In association with cause. Agni we had made an appeal to the non-voters by taking up the You must vote noncampaign. campaign. The Club has also given a helping hand to Sophia College Students by announcing the Best Ad Campaign of the Year Award Social Communications Media Department. Department. 24

ACHIEVEMENTS :
      

Improved website Introduction of the new property Media Review International speaker for the Awards Ceremonies Reviving Solus Driving Student and Life membership Young Guns and D&AD to associate with the Club TieTie-ups with various events

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CHALLENGES AHEAD :


Building the other brands Value offering to members Looking beyond India Building a knowledge base

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