Imran khan Id:4491 Sadaqat khan Id:4494 Muhammad Idrees Id:4486

The auto market is one of the largest segments in world trade. The annual size of automotive export trade in the world has grown to a massive level of over US$. 600 billion. which accounts for about 10 per cent of the world

The automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the worlds most important economic by revenue.

Year

Production

Change
[7]

Source

1997 1998 1999 2000 2001 2002 2003

52,987,000 57,987,000 56,258,892 58,374,162 56,304,925 58,994,318 60,663,225

-2.70% [7] 2.98% [8] 3.80% [9] -3.50% [10] 4.80% [11] 2.80% [12]

Year

Production

Change

Source

2004 2005 2006 2007 2008 2009

64,496,220 66,482,439 69,222,975 73,266,061 70,520,493 60,986,985

6.30% [13] 3.10% [14] 4.10% [15] 5.80% [16] -3.70% [17] -13.50% [18]

Country

Production

China

18,264,667

Japan
United States

9,625,940 7,761,443 5,905,985 4,271,941

Germany
South Korea

India Canada UK

3,536,783 2,071,026 1,393,463 1,097,554

Turkey
Italy

857,359

The automotive industry crisis of (2008 2010) was a part of a global financial downturn. The crisis affected European and Asian automobile manufacturers, but it was primarily felt in the American automobile manufacturing industry

The Automobile industry has been an active and growing field in Pakistan for a long time

.Despite significant production

volumes, transfer or technology remains low. Most cars in the country have dual fuel options and run on CNG(compressed natural gas) which is more affordable than petrol in the country.

There are only three major passenger car assemblers in the market; PakSuzuki, Indus Motors and Honda Atlas. Paksuzuki has a almost complete monopoly in the small car segment as it faces almost no competition other than the single odd Diahatsu Cuore produced by Indus Motors.

In the Subcompact Sedan segment Toyota Corolla, Honda Civic, Honda City, and the Nissan Sunny are currently the only cars in production. There are still no locally made SUV, Mid or Full sized sedans available.

As of 2010, Pakistan has not adopted any automotive emission or safety standards. . Therefore Many locally made cars such as Suzuki Mehran, Suzuki Cultus, Suzuki Ravi, Suzuki Bolan, Diahatsu Cuore, etc are globally obsolete cars from the 1970s or 1980s which are no longer produced or sold in any country other than Pakistan.

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1. Suzuki Mehran 2. Suzuki Alto 3. Suzuki Cultus 4. Suzuki Ravi 5. Suzuki Bolan 6. Suzuki Liana 7. Toyota Corolla 8. Honda Civic 9. Honda City 10. Nissan Sunny 11. Diahatsu Cuore

Honda Motor Company Limited is perhaps best known as an automaker--it is the third largest automaker in Japan--but the company has its roots in motorcycles, Honda's automobile product line accounts for approximately 90 percent of its sales

In 1950, after his first motorcycle had been introduced in Japan, Honda stunned the engineering world by doubling the horsepower of the conventional four-stroke engine

In 1961, 125 distributors were established, and $150,000 was spent on regional advertising. Honda's success in creating a demand for lightweight motorcycles was impressive.

As Honda was becoming the world's leading motorcycle manufacturer, In addition, the company started to manufacture portable generators, power tillers, lawn mowers, pumps, and outboard motors.

In 1973 and the introduction of the Honda Civic. Three years later, in 1976, as sales of the Honda Civic surpassed the one million mark,

in 1992 Honda organized the first ever joint venture to make motorcycles in China.

In 1999 Honda poised itself to introduce to the U.S. market a new low-emission, fuel-efficient automobile made out of an aluminum and plastic mix. The new car, named the Insight, was powered by both gasoline fuel and electricity

HONDA get started in 1930s. Established as company on 24 sept 1948. Its main headquarter is in TOKYO, JAPAN. SOICHIRO HONDA, the founder TAKEO FUKUI,the CEO.

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1959 HONDA motorcycle First dealership in UNITED STATES. 1964 HONDA ENTERS INTO THE F-1RACE 1981 Honda PRODUCES THE 1ST EVER HONDA CITY CAR. 1983 HONDA COME BACK TO F1 RACE

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1987 THE FIRST EVER AIR BAG SYSTEM WAS INTRODUCED. 1989 VTEC ENGINE WAS INTRODUCED NOW HONDA is 5th largest automobile manufacturer in the 1world, 2nd in Japan behind Toyota.

In the Global Scale, Honda had 144,785 in 2006 and this number increases more than 20,000 in 2007; there are more than 167,231 associates in Honda group.

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1. Toyota Motors 2. General Motors 3. Ford 4. Volkswagen 5. Daimler 6. Honda 7. Fiat 8. Nissan Motors 9. BMW 10. Renault 11. Chrysler 12. Suzuki

A joint venture between HONDA Motor Company Ltd. Japan and Atlas Group Of Companies. Started its working on 17 April1993 Official inauguration by President Farooq Ahmed Khan Laghari.

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HONDA official slogan is THE POWER OF DREAMS HONDA has never used its slogan to sell its products BUT It was Mr. HONDA s belief that well built products sell themselves.

Honda Atlas (Pakistan)Limited is offering different models of Honda cars motorcycles,generators,water pumps in wide range of colors with unique technological and other features.

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Registered Office 1-Mcleod Road, Lahore. Ph: (042)-7225015-17 Fax: (042)-7233518

Factory:
` ` ` ` ` `

43-Km, Multan Road, Manga Mandi, Lahore. Ph: (042)-5871100, Fax: (042)-5877711-12 Email: info@honda.com.pk, Website: www.honda.com.pk

(04951)-384263-70

The total number employees in the company are 1041.And there are 11 employees in the marketing department all over Pakistan Head of marketing department is Mr. Ayaz Hafeez.

The main objective of HONDA is To be on the top. One of their aims is to be No.1 in customer satisfaction in all three S, Sales, Service, and Spare parts

We see the world not as it is, but as it could be. We see the world through the eyes of dreamers. Because we are a company founded by a dreamer. And we are a company built on dreams.

In Honda hierarchy depends upon the current scenario and situations. They follow both horizontal and vertical line of hierarchy according to the need and demand of the situation. As Honda is Japanese based organization and it follow the structure with few hierarchal levels and narrow span of control i.e. having flat structure.

Chairman

chairman CEO
Finance Marketing Supply chain HRM Quality R&D

Procureme nt Imports

Warehouse

Production Control

RM Local

SAP
43

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Honda Civic Performance Honda heightens your driving enjoyment with a rare combination of spirited engine response and exceptional fuel efficiency. This ideal balance is achieved by Honda's nextgeneration 1.8-liter SOHC i-VTEC engine - the first entirely new Civic power plant in 17 years.

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Enter the cockpit of the New Accord and bask is satisfaction. It engages the senses and attends of the Driver's needs. With an array of innovative feathers, it offers superior comfort and convenience.

Honda uses their economies of scale by working with their parts suppliers to order raw materials in large quantities.

Suppliers are involved with development and design of new products Relationship is much like a partnership Requires an in-depth supplier selection process.

IT advancements ` 3rdwave distribution software by Blinco Systems ` Assures parts quality, controls availability, guarantees delivery, provides consistent materials pricing ` External factors Increasing oil prices effect transportation costs for all markets
`

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Demand chain (marketing, sales, service) Supply chain (sourcing, manufacturing, logistics) Product development (R&D, design, engineering, development, and launch)

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Suzuki Toyota Mehran Jeep Hilux Vigo

Honda Purchasing

Parts Supplier Parts Supplier Parts Supplier Honda Trading

Raw Materials Mill Parts Supplier Parts Supplier Parts Supplier Honda Assembly Plant

Honda Assembly Plant

Customer Satisfaction is top priority ` Accomplished through suppliers competitiveness in quality, cost, delivery, development, and management(Q.C.D.D.M.) ` Quality ` Most important factor Must be built into production process
`

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Cost Suppliers are given target costs Cost reductions through own ideas, technology, improved productivity, along with joint efforts with Honda in value engineering, and value analysis Delivery Suppliers must use just-in-time production system

Management Positive attitude Measured by Q.C.D.D Feedback Grade cards for suppliers

The Suppliers have practiced postponement, in order to minimize localized investment.

Main Manufacturin g Facility (60%)

Local Manufacturing facility (40%)

Pakistani h Honda distribution network in cities

Assembly / manufacturin g plant

Customer

Dealers

Import parts Manufacturing Facility (60%)

Local Manufacturing facility (40%)

Central Warehouse Karachi Part assembling Lahore

Suppliers

Procurement
57

Main Plant

Local Plant

Assembly facility

Asian Suppliers

Warehouse

Suppliers

Atlas Honda car has 40 authorize dealer all over the Pakistan ` 3S Dealerships (Sales, Service, Spare Parts)
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2S Dealerships (Service, Spare Parts) 1S Dealerships (Spare Parts)

Karachi ` Honda Shahrah-e-Faisal 13 Banglore Town, Main Shahrah-e-Faisal, Karachi (021) 4547113-6, 4527070, 4527373, 4527474, 4527575 (021) 4526758 ` Honda Defence 67/1, Korangi Road Near HINO Circle, Karachi (021) 5805291-4 (021) 5805294
`

In Quetta there is no dealer of Honda Pakistan car.if u want Honda car then you have to go Karachi Honda 3S or 2S dealer center ..!!

. Right time delivery to the right customers.