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He set up shop in 1859 as a dry goods trader. The business thrived in 1861 after the outbreak of the US Civil War, when the US army bought a lot of gain and supplies from him. He was a regular at the Euclid Avenue Baptist Church in Cleveland and served as a Sunday School Superintendent. In 1881, he set up a trust of dozens of companies that controlled 80% of a particular industry. Other industries followed suit and this started off the first Anti-Trust regulations in the USA.

John D Rockefeller

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Born in 1837, descendent of Welsh ancestors who came to Massachussetts in 1636, he began his career in 1856. he disliked and disagreed frequently with Theodore Roosevelt, and when the president was off on a safari in Africa, he said I hope the first lion that he meets does its duty. He was once asked for money by a friend in need. He took the friend for a walk all around New York and after an hour, told him Now you have been seen with me, you will have no problems getting a loan. A churchman called him Pierpontifex Maximus. The Wall Street Journal called him the undisputed leader who has stood between the business of this country and diaster

J P Morgan

This company was founded by Mike Costin and Keith Duckworth in the 1960s and attained early fame by supplying racing engines to the highly successful Lotus Formula 1 team. It has a long history of engineering innovation and a very close association with Ford Motor Company. In fact, when Ford bought the company in1998, 80% of the public were of the opinion that they were already owned by Ford. Which company?

Cosworth

European company, into forest products for the first 130 years of its existence, diversified into television manufacturing in the eighties, but lost money there; burnt its fingers making computers and ultimately sold the computer division, faced a slump during the Russian recession of the early 90s, went deep in the red, and its CEO committed suicide. The new CEO decided to change the business they were in, and virtually reinvented the company. Name the company.

Nokia

This company was formed in 1850 as a temporary solution to a bitter feud between 2 transportation companies in New York. They decided to stop their price war and found a new transportation company which would automatically dissolve in 10 years. After 10 years, the company was making so much money that the partners did not have the heart to dissolve the company. Instead they sold off the assets of the company and started a new company with the same name. which company?

American Express

Joe Foster, one of the founders of the company saw this name in a dictionary was a South African Edition which resulted in the present spelling. Which brand?

Reebok