VM TRAINING

ACROSS INDIA 2011 -2012

This document is for the sole use of the intended recipient(s) working for Max Retail Stores Ltd., and may contain confidential and privileged information. Any unauthorized review, use, disclosure, or distribution is strictly prohibited. If you are not the intended recipient, please delete or destroy permanently this document.

THIS DOCUMENT IS CONFIDENTIAL

VM PLAN 2011 -2012 JULY 11

MPM Guidelines

Max retail division Mens wear/ladies western

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Wall elevations

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Ladies western /mens wear

Maintain the constant level of height on the wall throughout the departments. Use only T-bar ,U-bar, straight bars and wooden selves. Do not hide the text of runner- Right Side (strictly prohibited)

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Ladies wear western/ mens wear

Maintain the height of the mannequins throughout the departments except kids infants and 2-8 years category. No tagging on wall and ceiling except denim walls/mens casuals. No glass selves on ladies/men's departments Made props on left side of the wall top or in middle of the wall.

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Ladies western /mens wear

Merchandising guidelines Reverse folding recommended instead of normal folding. No reverse hanging allowed No bottom hanging allowed on top level except printed bottom/skirts (if required in w/w). Top and bottom ratio to be strictly maintained. o No lower level stacking except denim
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Ladies western /mens wear

Color blocking is always left to right and top to bottom. Mannequin to be completely acecerize and cross merchandising preferred/ recommended. Props should be coordinated and logic based. No complicated folding and hanging recommended. It should be always customer friendly and easy to recognize.

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Ladies western /mens wear

Complete adhere to the plannogramme and range plans required all the time. Mentions the price point in all category including wall elevations. Hangers are also specific as Bottom: PM- 36 Top: NC-44 NC-41 (clear hangers for ladies and grey for mens)

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Ladies wear/mens wear

If the walls looks empty immediately replace by the another collection or bring category or standalone to the wall. No collection bottom to be stacked. Recommendation is only hanging. No formal bottom to be hanged both ladies and mens Semi formal bottom can be stacked but required indexing. Every men's formal wall should carry ties display

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Floor fixtures:4 ways stand

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Ladies western /mens wear

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4 way stands: Each 4 ways contains 6 options of top and 2 options of bottoms. Highlighted different color options of same category. Same color will be placed opposite side of arms.

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Ladies western /mens wear

Highlight 2/single price points wherever applicable. Maximum price points to be highlighted towards the pathways with proper coordinates.

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Ladies western /mens wear

Gondola: Each gondola contains adequate options of top and bottom (top to bottom ratio to be maintained. All bottoms and top are uniformly hanged. Maintain the height of the gondola in all the concept. Do not allowed over stacking. If the Allocated pre-pack is 2 then one is mandatory to hang and other can stacked or apply indexing procedure.
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Ladies western /mens wear

Stacking limits:---- Table programme:18-24 pcs.(basics) Bottoms :8-10 pcs Winter wear:6-8 pcs. Try to hang complete options of top and bottoms all the times. All stacking options contains indexing except basic tops.

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Ladies western /mens wear

Table programme: Round table /step table Round table contains 28-30 options capacity Step table must be top with bottom coordinates or adhere with the plannogramme/range plans D-rail always belongs to the category tops with coordinated bottoms or adhere with the plannogramme.
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Propping materials can be use

Bottoms Bags Accessories Shoes Sandals And other collection related materials (props should be easily under stable by customer, tagging on wall or ceiling strictly not allowed in western and mens except denim wall)

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Dos

Denim wall should always with fit talkers. Every wall/fixtures should have price points As per given format from H.O. Wall elevation never keep empty. Gondolas and 4 ways stand need to be strictly coordinated all the time. Merchandise needs to be rotate by place to place/fixture to fixture within sub departments for getting better result and desired sell through.
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Dos
Uniformity required in every display Follow any instructions given by RM/AM/SM/VM/planning teams. Strictly follow the range plans/plan o gram all the time. Uniformity required in stacking in round and nesting table.

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Don'ts
No ceiling/wall hanging Do not display any bust/ torso/leg form on the self of gondola or top of the round table coz it hide the section. Bust/ torso only allowed in step table and walls. Do not any top wear without proper coordinated.

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WESTERN WEAR GUIDELINES



        

 

The top level of the wall fixtures to be remained at same level throughout the store Wall Fixtures: Straight arm, U bar, T-Bar. Tops : Straight arm, T-Bar. Bottoms should not be displayed on upper section of the wall Color Combinations: Min 3 -4 options on the wall (Prints & Solids) Layering to be done for 4-5 pieces on the wall fixtures. Signages communication should be present on every merchandise. Denim: 2 -4 options on the wall. Denims should be hung with clip hangers only. Mannequins : 3 meter = 2 Mannequins; 4 meter = 3 Mannequins & 5 meter = 3 Mannequins Browser: 4-6 options to be displayed; 2 straight arm & 2 step arms. Props: Use merchandise for the display maintaining the balance of the wall.

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DENIM

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DENIM

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DENIM

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DENIM

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YOUNG FASHION

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YOUNG FASHION

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ACTIVE WEAR
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LADIES FASHION

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TRADITIONAL ETHNIC

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ETHNIC FUSION

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ETHNIC FUSION

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2-8 GIRLS
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2-8 GIRLS
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MENS WEAR GUIDELINES

The top level of the wall fixtures to be remained at same level throughout the store Formals  Wall Fixtures: Straight arm, U bar, Step arm, shelving  Don t allow folding on lower part of the wall  Don t mix 2 styles etc classic & slim  Trousers to be hung only on hangers  Necktie to be displayed with formal shirt wall.  U bar 3-4 options, 2-3 options of trousers can be displayed  Gondola should always have a breakage.  Size cubes should be present in formals. Active wear:  Jacket sets to be present on the wall.  All the styles of same fabric should be displayed together.


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MENS WEAR GUIDELINES

Table program:  Lowest price to be displayed on the table  Maximum of 2 price points to be displayed Casual:  3-4 options of shirts to be displayed  On gondola breakage of merchandise is required Denim:  Indexing is needed with hanging denims via clip hangers  Front Fly display stacking to be done.  Small size of denims to be used for propping

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KIDS WEAR PRODUCT MERCHANDISING GUIDELINES

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KIDS SUB DEPARTMENTS

INFANT GIRL S INFANT BOY S 2-8 GIRL S 2-8 BOY'S 8-14 GIRL S 8-14 BOY S

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FIXTURES AND FITTINGS

WALL,16 WAYS STAND,GONDOLA,NESTING TABLE, ROUND TABLE ,WOODEN SELVES etc. STEP ARMS, STRAIGHT ARMS , U-ARMS, WOODEN SELVES,52 CM PEGS(FOR INDEXING OF BOTTOMS) NO T-ARMS FOR INFANTS AND 2-8 YEARS CATEGORIES USE T-ARM ONLY FOR 8-14 YEARS CATEGORY FOR WALL ELEVATIONS. NO ANY OTHER FIXTURES ARE ALLOWED EXCEPT MENTIONED FIXTURES.

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INFANTS AND 2-8 YEARS

GENERAL GUIDELINES:

ALL COLLECTIONS ARE DISPLAY IN WALL OR FOLLOW THE PLAN O GRAM. ALL CATEGORY/STANDALONES ARE DISPLAY TOGATHER OR FOLLOW THE PLAN O GRAM. BASIC BOTTOM CAN BE COORDINATE WITH STORY LINES DURING THE SHORTAGE OF BOTTOMS. BASIC DENIM SHOULD BE STACKED ON GONDOLA WITH DETAILING AND INDEXED MAKE SURE EVERY 3 TOP HAVE ATLEAST 1 COORDINATES.
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GENERAL GUIDELINES OF PLAN O GRAMS

ALL CATEGORY MUST BE MERCHANDISE PROPERLY BASE ON THE PLAN O GRAMS AND RANGE PLAN. MAKE SURE THE MERCHANDISE IS WELL ARRANGED AS PER MENTIONED ON RANGE PLANS. IF WE HAVE MISSING OPTIONS OF THE COLLECTION YOU CAN MERCHANDISE ALONG WITH STAND ALONE TOPS OR BOTTOMS . BASIC TOPS ,BOTTOMS CANOT BE HANGED. SAME CATEGORY PRODUCT SHOULD BE DISPLAY TOGATHER FOR CUSTOMER CONVENIANTS

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WALL ELEVATIONS:
MAINTAIN THE HEIGHT OF THE WALL INFANT AND 2-8 YEARS WALL CONTAINS 3 ROWS (TOP,MIDDLE,BOTTOM). TOP LEVEL HANGING OF BOTTOMS IS MEDETORY/RECOMMENDED IN INFANTS AND 2-8 YRS CATEGORY. NO REVERSE HANGING ALLOWED IN WALL ELEVATIONS. USE SPECIFIC HANGERS OF INFANTS AND 2-8 YRS. NO DEVIATIONS ENTERTAINED. NO COMPLICATED HANGINGING ALLOWED (DUE TO THE PRINTED TOPS . PRINT AND SOLID TOPS ARE EQUALLY DISTRIBUTED THROUGHOUT THE ELEVATIONS. PROPS ARE MEDETORY IN EVERY WALLS.
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MODEL OF WALL ELEVATIONS

A COMPLETE WALL HAS HANGING (FRONTAL AND LATERAL),STACKING, AND GOOD HIGHPOINT DISPLAY (PROPS/MANNEQUINS)

ENSURES THAT FROCKS, AND ANY SINGLE PIECE DRESS NOT TO BE HANG ON TOP LEVEL.

MAKE SURE TOP AND BOTTOM ARE COORDINATED AT ANY LEVEL

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16 WAY STANDS
SAME COLOR OF THE STORY/CATEGORY NEVER DISPLAY TOGATHER. DISPLAY SUCH A WAY THAT FULL LENGTH AND SHORT LENGTH BOTTOMS ARE NEVER DISPLAY TOGATHER OR FOLLOW THE PLAN O GRAM ALL THE TIME. MENTION ALWAYS 2 PRICE POINTS OR PLACE ANY SPECIFIC SINAGES. PRINTED TOPS ARE TRY TO DISPLAY IN TOP LEVEL.

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HOW TO PREPARE 16 WAYS(INFANTS/2-8 YEARS

MAKE SURE TOP AND BOTTOM RATIO SHOULD BE MAINTAIN ALL THE TIME FOR EASY COORDINATION AND CUSTOMER CONVENIENT.

TOP AND BOTTOM SHOULD BE PRESENT AS SHOWN IN PICS

BOTTOM TOP

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WOODEN GONDOLA
ALL HANGING AND STACKING RECOMMENDED FOR INFANTS AND 2-8 YRS CATEGORY. GONDOLA CONTAINS 2 ROW OF DISPLAY.(SEE PICS IN SLIDE) 2 EACH PRICE POINT SHOULD BE HIGHLITED DIFFERENT CATEGORY/SUBGROUPS IN 2 PRICE TALKERS.

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8-14 YEARS (BOYS/GIRLS)

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KIDS WEAR 8-14 YEARS

MERCHANDISING GUIDELINES  REVERSE FOLDING RECOMMENDED INSTEAD OF NORMAL FOLDING.  NO REVERSE HANGING ALLOWED  NOT BOTTOM HANGING ALLOWED IN TOP LEVEL EXCEPT PRINTED BOTTOM/SKIRTS(IF REQUIRED).  TOP AND BOTTOM RATIO TO BE STRICTLY MAINTAINED.

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KIDS WEAR 8-14 YEARS



MAINTAIN THE HEIGHT OF THE MANNEQUINS THROUGHOUT THE DEPARTMENTS EXCEPT KIDS INFANTS AND 2-8 YEARS CATEGORY. NO TAGGING ON WALL AND CEILING NO GLASS SELVES ON KIDS DEPARTMENTS MADE PROPS ON LEFT SIDE OF THE WALL TOP OR IN MIDDLE OF THE WALL.

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KIDS WEAR 8-14 YEARS



COLOR BLOCKING IS ALWAYS LEFT TO RIGHT AND TOP TO BOTTOM. MANNEQUIN TO BE COMPLETELY ACECERIZE AND CROSS MERCHANDISING PREFERRED/RECOMMENDED. PROPS TO BE EASILY UNDER STABLE AND LOGICALLY BASED.

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KIDS WEAR 8-14 YEARS

COMPLETE ADHERE TO THE PLANNOGRAMME AND RANGE PLANS REQUIRED ALL THE TIME. MENTIONS THE PRICE POINT IN ALL CATEGORY INCLUDING WALL ELEVATIONS. NO COMPLICATED FOLDING AND HANGING RECOMMENDED. IT SHOULD BE ALWAYS CUSTOMER FRIENDLY AND EASY TO RECOGNIZE.

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MODEL OF WALL ELEVATIONS

WALL SHOULD BE VERY MUCH BALANCE AND IDENTICAL IN TERMS OF MERCHANDISING

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GIRLS

BOYS

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FLOOR FIXTURES:4 WAYS STAND

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KIDS WEAR 8-14 YEARS

GONDOLA AND 4 WAY STANDS: 4 WAY STANDS:  EACH 4 WAYS CONTAINS 6 OPTIONS OF TOP AND 2 OPTIONS OF BOTTOMS.  HIGHLIGHTED DIFFERENT COLOR OPTIONS OF SAME CATEGORY.  SAME COLOR WILL BE PLACE OPPOSITE SIDE OF STANDS.

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BOYS 3 METER GONDOLA

Make sure there should be proper top and bottom Hanged on middle of the fixture.

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KIDS WEAR 8-14 YEARS

HIGHLIGHT 2/SINGLE PRICE POINTS WHEREVER APPLICABLE. MAXIMUM PRICE POINTS TO BE HIGHLIGHTED TOWARDS THE PATHWAYS WITH PROPER COORDINATES.

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KIDS WEAR 8-14 YEARS

GONDOLA:  EACH GONDOLA CONTAINS ADEQUATE OPTIONS OF TOP AND BOTTOM (TOP TO BOTTOM RATIO TO BE MAINTAINED.  ALL BOTTOMS AND TOP ARE UNIFORMLY HANGED.  MAINTAIN THE HEIGHT OF THE GONDOLA IN ALL THE CONCEPT.  DO NOT ALLOWED OVER STACKING.

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KIDS WEAR 8-14 YEARS

     

STACKING LIMITS: TABLE PROGRAMME:20-25 PCS. BOTTOMS :10-12 PCS WINTER WEAR:8-10 PCS. TRY TO HANG COMPLETE OPTIONS OF TOP AND BOTTOM ALL STACKING OPTIONS CONTAINS INDEXING ALSO EXCEPT BASIC TOPS.

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LADIES WEAR LADIES WESTERN

TABLE PROGRAMME: ROUND TABLE /STEP TABLE:  ROUND TABLE CONTAINS 28-32 OPTIONS CAPACITY  STEP TABLE MUST BE TOP WITH BOTTOM COORDINATES OR ADHERE WITH THE PLANNOGRAMME/RANGE PLANS

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PROPPING MATERIALS CAN BE USE

    

BOTTOMS, BAGS,ACCESSORIES, SHOES,SANDALS COLLECTION RELATED MATERIALS. OTHER DESIGNED PROPS (IT MAY BE SEASONAL,ORIGIN,PRINT SPECIFIC.)

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OTHER ELEMENTS
  


BASIC DENIM SHOULD ALWAYS WITH FIT TALKERS. EVERY WALL SHOULD HAVE PRICE POINTS. BASIC DENIM INDEXING TO BE RECOMANDED.
TRY TO GIVE 1 MTR WALL FOR DENIM 1M BOTH BOYS AND GIRLS

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KIDS WEAR GUIDELINES



      

    

The top level of the wall fixtures to be remained at same level throughout the store 2-8 Wall Fixtures: Straight arm, U bar, T-Bar, Step arm U bar: 3-4 options; Step arm 1-2 options. Wall 1 meter: 10 -12 options on the wall. Layering to be done for 4-5 pieces on the wall fixtures. Signages communication should be present on every merchandise. Denims should be hung with clip hangers only. Mannequins : 3 meter = 2 Mannequins; 4 meter = 3 Mannequins & 5 meter = 3 Mannequins Browser: 2-8 years 14 tops & 4 bottoms Props: Use merchandise for the display maintaining the balance of the wall. Infants/2-8 years: 3 layers/rows of fixtures on the wall 8-14 years: 2 layers/rows of fixtures on the wall 8-14 years: Bottoms can be hung on U-Bar, 1 meter 5-6 options
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2-8 GIRLS

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2-8 GIRLS

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2-8 GIRLS

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2-8 GIRLS

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2-8 GIRLS

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8-14 GIRLS

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2-8 BOYS

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2-8 BOYS
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8-14 BOYS

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8-14 BOYS

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8-14 BOYS

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8-14 BOYS

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INFANTS

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INFANTS

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THANK YOU