HUMAN BEHAVIOR

HUMAN BEHAVIOR
- It is a reflection of his thoughts, feelings, emotions and sentiments. - It mirrors his needs, values, motivation, aspirations, conflicts and state of life. - It consists of all human activities that may occur anywhere and everywhere.

FRAMEWORKS IN UNDERSTANDING HUMAN BEHAVIOR

ASSUMPTIONS

Every person is significantly different from the moment of conception. Every person is constantly active, goal-seeking organism. goalEvery person is Dynamic. The characteristics of an organization influence the behavior of the entire organization and to a great extent, the behavior of individuals within it. Behavior cannot be predicted with hundred percent accuracy since it arises from the varying needs and value systems of many different people. There are no simple formulas for working with people. No ideal organization exists. No ideal person.

FRAMEWORKS IN UNDERSTANDING HUMAN BEHAVIOR

CONCEPTS
Almost all Behavior is Learned. Human beings adapt.

FRAMEWORKS IN UNDERSTANDING HUMAN BEHAVIOR

PRINCIPLES Behavior which is followed by a satisfying state of affairs tends to be repeated

behavior, which is followed by unsatisfactory conditions tends to be extinguished. Behavior is caused, but its causality is uncertain and usually multiple. It maybe classified as having either a rational (cognitive) or an emotional (affective) basis. Classical conditioning is a powerful technique for altering the behavior of others. But man s freedom of the will makes him responsible for his actions. There are no two individuals who are alike in all dimensions.

but that

What Influences Human Behavior?

A. SOCIAL UNIT - Family (Home)

What Influences Human Behavior?

B. SCHOOL

What Influences Human Behavior?

C. ENVIRONMENT & SOCIETY

Why Study Human Behavior?

The need to understand the behavior of others. The study of human behavior is certainly indispensable in the formulation of laws, rules, policies, The realm of Science and Technology will be useless without the study of human behavior for it is their aim for man live better and easier. Business, especially marketing, will not thrive without a study of people s wants and desires. For a firm, studying human behavior can increase its productivity.

The Psychodynamics of Human Behavior:

Structure of Personality

1. ID 2. EGO 3. SUPEREGO

ORGANIZATIONAL BEHAVIOR
The study and application of knowledge about how people act within organizations. It applies broadly to the behavior of people in all types of organizations, such as business, government, schools and service organizations.

Key Elements Organizational Behavior: 1. PEOPLE - They make up the internal social system of the organization. People are the living, thinking, feeling beings who created the organization. It exists to achieve their objectives. Organizations exist to serve people. People do not exist to serve organizations.

Key Elements Organizational Behavior: 2. STRUCTURE - Defines the official relationships of people in organizations. Different jobs are required to accomplish all of an organizations activities. There are managers and employees, accountants and assemblers. These people have to be related in some structural way so that their work can be effective.

Key Elements Organizational Behavior:

3. TECHNOLOGY - Technology

provides the physical and economic resources with which people work. They cannot accomplish much with their bare hands, so they build buildings, design machines, create work processes, and assemble resources. The technology that results has a significant influence on working relationships.

Key Elements Organizational Behavior: 4. ENVIRONMENT - All organizations operate within an external environment. A single organization does not exist alone. It is a part of a larger system that contains thousands of other elements. It influences the attitudes of people, affects working conditions, and provides competition for resources and power.

MOTIVATION
- It is the intrinsic inducement that propels an individual to think, feel and perform in certain ways. It is internalized, and the most important, yet elusive, determinant of work behavior.

Two Types of Motivation 1. EXTRINSIC MOTIVATION - Which has to do with control, getting people to do something they may not want to do. do. 2. INTRINSIC MOTIVATION - Results when internal drives and values are engaged at work. work.

Types of Needs PRIMARY NEEDS These are those things we absolutely must have. The basic physiological needs have. include food, water, air, shelter, sleep and sex. sex.

Types of Needs 2. SECONDARY NEEDS - They represent needs of the mind and spirit rather than of the physical body. Many of these needs are developed as one matures.

MASLOW S HIERARCHY OF NEEDS BASIC PHYSIOLOGICAL NEEDS

Bodily needs come first. You must always satisfy your physical needs.

MASLOW S HIERARCHY OF NEEDS NEED FOR SAFETY AND SECURITY

- once an infant s basic needs are satisfied, the child is ready to explore the physical environment.

MASLOW S HIERARCHY OF NEEDS

BELONGINGNESS AND LOVE NEEDS
No Man is an island, entire of himself . - to be a human being, you must have other people around you.

MASLOW S HIERARCHY OF NEEDS ESTEEM AND STATUS

- you need other people to help you set your life s goals.

MASLOW S HIERARCHY OF NEEDS NEED FOR SELF-ACTUALIZATION SELFfullyfully-actualized person.