Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization

and its publics. - Institute of Public Relations, USA

PUBLIC RELATIONS
Presented By: Manish Singh

What is Public Relations ?

Basic Definition : A platform which acts as a bridge for communication in between Publics and An Organization.

A favorable image is built.

Main tools of communicating are Print & Broadcast Media

Origin of Public Relations :

Thomas Jefferson (1807) used the phrase "Public relations" in the place of "State of thought" while writing his seventh address to the US Congress. In India, Great Indian Peninsular Railway Company Limited (GIP Railways) carried on publicity in Public Relations campaign in England for promoting tourism to India through mass media and pamphlets. During the time of First World War a central publicity board was set up at Bombay (now Mumbai) for disseminating war news to the public and press. After Second World War the Public Relations activity gained importance both privates as well as Government started Public Relations campaigns.

Roles in a broader sense :

Building awareness and a favourable image for a company or client within stories and articles found in relevant media outlets Closely monitoring numerous media channels for public comment about a company and its products Managing crises that threaten company or product image Building goodwill among an organizations target market through community, philanthropic and special programs and events.

Top PR Firms Around The World

1. Edelman 2. APCO Worldwide 3. Waggener Edstrom, 4. Ruder Finn, 5. Text 100 Global PR 6. WCG 7. MWW Group, East Rutherford 8. Qorvis Communications 9. ICR 10. Schwartz Comms.

Source:http://www.odwyerpr.com/pr_firm_rankings/indep endents.htm

Tools of Public Relations:

There are many ways to reach target audiences. They are: News Releases Public Service Announcements Guest Editorials Media Tours Broadcast/Print Interviews Photos/Captions Video News Releases Special Events Sponsorships/Contributions Press Meetings Speaking Opportunities By-lined Articles Other innovative avenues

What Can Public Relations do?

Public relations can add credibility/authority Create an opportunity to probe new markets for your product/service less expensively than advertising. Test demand for new products in current markets and establish or increase awareness of your organization's message among key buyer and influencer audiences.

What Can't Public Relations do?

With public relations your control of the message is more limited than with advertising. No guarantee of frequency A Reporter/editor is being "sold" a story. Even if the reporter "buys" the story, there is no guarantee of how or when he will use the story. However, PR has the advantage of third-party credibility.

Agency responsibilities
A client expects results. To deliver on these expectations an agency must Spend time with the client Identify influencers in the client's market Maintain on-going contact with media and analysts covering the client's industry or market Provide the client with a constant flow of new ideas and strategies. Maintain a constant flow of communication with the client. Provide expertise in media relations, positioning and related activities. Work with the client to set clear expectations for the PR program up front. Provide the client with deliverables and results in a proficient, timely manner.

Client responsibilities
Provide the agency, in a timely manner, with the information needed to get results Access to company executives and reference able customers. Include the agency as a strategic member of the sales and marketing team. Work with the agency from the beginning. Maintain a constant flow of open and honest communication Work with the agency in a collaborative relationship with the client as the technology expert and the agency as the public relations expert.

PR24x7 Profile
Head Office at Indore and founded in 2006 Central Indias leading PR agency ISO 9001:2008 Certified Company. Leading presence in Hindi belt with a strong network in 11 states & 30 cities. Strong network in UP, MP, Chhattisgarh Maharashtra, Kerala, Punjab, Orissa, Uttrakhand, Bihar, Jharkhand, Gujarat and Rajasthan. Respectable Client base.

CLIENTS

Services
Media Monitoring Media Coordination Press Release & Client Servicing CSR Digital Media (Social Networking) Outdoor Publicity Events Crisis Management

Crisis Management Plan

Take charge quickly Determine the facts Recall the products Tell your story Fix the problem

Media Relation
Press Conferences Press Kit Press Briefings Press Tours Exhibitions Special Events

Media Monitoring
A Media Monitoring service provides clients with : Documentation Analysis Or copies of media content of interest to the clients

Why Media Monitoring?



 

To know what is being printed nationally about Clients company, industry. To track public perception with reference to Clients product or industry. To be informed of industry trends affecting Clients business. To track press release or public relations campaign. To monitor evolving legislation that could impact Clients industry. To research specific products, services, people or issues.

Reporting Process

Clipping collected from all centre. Crop and Scanned Clippings. Coverage's Mail to client. Format: Raj Express_Indore_02.10.10_Pg 13_Reliance Comm.

Digital Media /Twitter Page

Facebook Page

LinkedIn Page

Web Portals


Online Press Release PR Blogs And News Sites

onlineprnews.com Free-News-Release.com IndiaPRWire.com MediaSyndicate.com MyFreePR.com NewswireToday.com afaqs.com wordpress.com

CSR

Learning & Conclusion

Following are the things to learn and understand when working in a real time environment which I learnt during my internship period. To understand the hierarchy of the company To understand how different departments work with their own objectives and targets which they have to fulfil keeping in mind the deadlines also. To understand the responsibilities and duties carried forward by each department. To understand the role of negotiation when pitching in for a new client as well as sustaining and strengthening the relations with existing clients also. To know the applicability of the theoretical concepts that we had already read in textbooks before.

THANK YOU !