Introduction to Oracle GoldenGate

Sales Awareness Training, October 27th Oracle University Dain Hansen

Director Product Marketing, Oracle Fusion Middleware, Oracle Data Integration

Irem Radzik
Director Product Marketing, Oracle Fusion Middleware, Oracle Data Integration

Deirdre Mahon
Sr. Director, Product Management Oracle Fusion Middleware, Oracle Data Integration

Oracle GoldenGate: Agenda

Opportunity for Real-Time Introducing Oracle GoldenGate Key Plays Customer Wins Competition Upcoming Events and Resources

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GoldenGate is Strategic to Oracle

Best-in-class leader in real-time data solutions Complements existing Oracle products Continuous Availability for heterogeneous systems Real-time data access for Reporting & BI/EPM Zero-downtime migrations / upgrades to Oracle Database and Applications Over 500 customers with 4,000+ implementations across Fortune 500 companies: Financial Services, Communications, Healthcare, Public Sector, Retail & Utilities industries Top 3 of 5 largest commercial banks Top 3 of 3 busiest ATM networks Top 7 of 10 financial data services companies Top 4 of 5 telecommunications providers Top 3 of 5 largest food & drug stores

Why Should Oracle Sales Care?

Solves important problems with significant revenue opportunity.

Significant problem that customers are trying to solve

Solutions address both high availability and real-time integration for mission critical applications

Large Market Opportunity

GoldenGate beat the market more than 40% YOY growth for FY09 $3 billion market today for Data Integration and Tools includes Dynamic Data Movement (1) $2 billion market today for Database Tools Market includes Data Replication (2)

Companies investing in real-time data movement/integration software

Dynamic Data Movement segment grew at 3 times the overall data integration segment (1)

1) Worldwide Data Integration and Access Software Forecast and Vendor Shares, IDC, 2009. 2) Worldwide Database Development and Management Tools Forecast and Vendor Shares, IDC, 2009.

Why Should YOU Care?

Significant Revenue Opportunity and Increased Deal Size. Helps with Data Center standardization on Oracle Increases Exadata Opportunities by making Data warehouses real-time

Benefits for BI Reps:

Helps drive bigger deals, with easy, low-impact data acquisition Enables real-time BI solutions

Benefits for SOA Reps:

Complete data integration story will help us sell more ODI Gives us a strong competitive differentiator

Real-time Business Delivers Value & ROI

90% reduced recovery time for mission-critical transactional application

Worlds Busiest ATM Network Remains Continuously Available

Processing > 1 Billion Transactions each year, and zero outages

100% paperless environment drives efficiency and improves patient care across hospital

100% availability during phased upgrade for 24x7 critical CRM application

6X productivity gains in manufacturing plant with real-time data

Customers Demand Real Time Data, Continuously

While Lowering IT Costs and Gaining Operational Efficiencies

Real-Time Business Operations

Continuous Availability of Critical Applications and Data
Continuous Uptime in event of disaster No downtime during planned outage Data distribution

Real-Time Information Access for Intelligence & Decisioning

Instantly Available Data for Reporting & Analysis Across Heterogeneous Systems

Lower IT Spend & Improve Efficiencies

Choose best system for n33eed Modernize Legacy Systems Offload reporting

Oracle GoldenGate Use Cases

Enterprise-wide Solution for Real Time Data Needs

Disaster Recovery, Data Protection

Standby (Open & Active)

Zero Downtime Migration and Upgrades

Log Based, RealTime Change Data Capture

Standardize on Single Technology for Multiple Needs Deploy for Continuous Availability and Real-time Data Access for Reporting / BI

Operational Reporting
ODI ODS ODI

OGG

Reporting Database

EDW

Heterogeneous Source Systems

Real-time BI

EDW

Query Offloading

Highly Flexible Fast Deployments Lower TCO & Improved ROI

Data Distribution

Oracle GoldenGate Technology Differentiators

Oracle GoldenGate provides low-impact capture, routing, transformation, and delivery of database transactions across heterogeneous environments in real-time

Key Differentiators:
Performance Non-intrusive, Low Impact, Sub-second latency

Extensible & Flexible

Open, modular architecture - Heterogeneous sources & Targets Maintains Transactional Integrity - Resilient against interruptions and failures

Reliable

Value Propositions for Oracle GoldenGate

Oracle GoldenGate
Delivers continuous operations for mission critical applications to eliminate downtime and reduce costs during unplanned and planned outages. Lowers IT costs through low-impact, heterogeneous support for multiple platforms; allows leveraging lower cost infrastructure for query offloading. Improves efficiencies through increased OLTP performance, scalable real-time feeds, and data distribution across the enterprise. Reduces risk by ensuring data integrity between source & target systems and reliable data delivery. Improves business insight through real-time BI/Data Warehousing and operational report offloading.

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Oracle Packaging and Pricing

New Products Based on GoldenGate Technology
Oracle Products Oracle GoldenGate Description
Includes GoldenGate Capture, Deliver and Active Data Guard on Oracle DB Includes GoldenGate Capture and Deliver for HP Non-Stop and IBM DB2 on Mainframe

License List Price $17,500 / CPU

Oracle GoldenGate for Mainframe

$100,000 / CPU

Oracle GoldenGate Veridata Add-on capability to validate data in

replicated systems

$30,000 / CPU

Management Pack for GoldenGate

Add-on management pack (was Director)

$3,500 / CPU

Oracle GoldenGate Adapters Pre-packaged application content

$20,000 / CPU

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Oracle GoldenGate Veridata

Data Comparison without Downtime A high-speed, low impact data comparison solution identifies and reports data discrepancies between heterogeneous databases without interrupting their availability Benefits: Reduce financial/legal risk exposure Speed and simplify IT work in comparing data sources No disruption to business systems Improved failover to backup systems Confident decision-making and reporting

Oracle Management Pack for Oracle GoldenGate

Easy Management of Oracle GoldenGate Solutions

Manages, defines, configures, and reports on Oracle GoldenGate components Key features:
Centralized management of GoldenGate modules Rich-client and Web-based interfaces Alert notifications and integration with 3rd-party monitoring products Real-time feedback Zero-impact implementation

Key Plays for Oracle GoldenGate

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Query Offloading Case Study

Query Offloading Saves Millions $

COMPANY OVERVIEW A world leader in the travel marketplace, Sabre Holdings merchandises and retails travel products and provides distribution and technology solutions for the travel industry

CHALLENGES / OPPORTUNITIES Optimize OLTP system performance offload all query activity Reduce TCO via platform changes and segment lookers from bookers Handle growing data volumes and support heterogeneous systems over life-cycle of Air Travel Shopping Engine (ATSE) Maintain data integrity across all systems

GoldenGate PROVIDES Supports 1.6TB of data movement per day to read-only servers Offloads data to secondary Oracle databases Migrated ATSEs master database and Content Applications from the HP NonStop to a Linux/Oracle RESULTS 80% TCO Reduction Millions $$ saved

Bookers vs Lookers

Customer Case Study

High Availability of Manufacturing Application Meets SLAs

COMPANY OVERVIEW Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market.

CHALLENGES / OPPORTUNITIES Experiencing exponential growth and stringent carrier SLAs to meet growing demand for Blackberry devices Maintain continuous availably of critical data across all global data centers (4) for manufacturing plants All plants see same data and can move devices based on regional demand

GoldenGate PROVIDES 5 way Active-Active configuration provides same data across worldwide plants Continuous availability and improved system performance Zero downtime DB migration to new version using phased approach Real-time data integration for new Exadata data warehouse for up-to-minute reports RESULTS All of manufacturing from VP to engineer on plant floor can access most up to date info. Support 24*7*365 manufacturing process

Customer Case Study

Real-time Data Integration for Improved Intelligence

COMPANY OVERVIEW Overstock.com is an online closeout retailer offering high-quality, brand-name merchandise, including bed-and-bath goods, home dcor, kitchenware, watches, jewelry, electronics and computers, sporting goods, apparel and designer accessories among other products at discount prices

GoldenGate PROVIDES Support for high availability & disaster tolerance across Oracle production sites Zero-downtime system migration and upgrade Enable active data warehouse roll-out in 90 days with real-time data feeds Complements Oracle Data Integrator for data transforms on target RESULTS Customer analysis now done in minutes, rather than days Reduced marketing spend with smart campaign decisions Reduced inventory costs Ranked #4 in customer service by National Retail Federation

CHALLENGES / OPPORTUNITIES Better understand customer purchasing behavior Provide timely information to support marketing, merchandising and operational decisions Improve shopping database reliability and uptime

Summarizing Oracle GoldenGate

Oracle GoldenGate Delivers

64% reduction in software license cost and 88% reduction in hardware cost by moving away from legacy systems

Reduced inventory and marketing costs while ranked #4 in customer service by National Retail Federation

Maintains 99.99 % system availability to meet SLAs set by telecommunications customers and partners for BlackBerry

Oracle GoldenGate and Oracle Active Data Guard

Heterogeneous Distributed Fully-active Subset Replicas Oracle GoldenGate Oracle DB Primary Oracle Active Data Guard Oracle DB Standby

For Information Distribution & Consolidation, Application Upgrades & Changes

Use Oracle GoldenGate - heterogeneous, active-active, transformations, subsetting

For Disaster Recovery / Data Protection / HA

Simple Full Oracle Database Protection Use Active Data Guard Application desiring flexible HA, active-active, schema changes, platform changes Use Oracle GoldenGate

Combine the two for full database protection and information distribution

Comparing GoldenGate & Streams

GoldenGate is Oracles strategic Streams continues to be a replication solution supported Oracle Database feature Oracle GoldenGate Out-of-the-box solutions Broad heterogeneous support Excellent reference base Oracle Streams Highly customizable and flexible Optimized for Oracle Database Few large references

Question: I already have Streams for free? Why buy GoldenGate? Better ROI overall: GoldenGate is lower cost to implement and maintain Enterprise-wide solution: GoldenGate easily expands to new use cases Support for Streams continues: Continue to use Streams where its deployed

Lead with GoldenGate

Complementary and Used Together

Data Integrator Enterprise Edition and GoldenGate
Oracle Data Integrator Enterprise Edition

Oracle GoldenGate

E-LT Transformation
Heterogeneous Targets

Real-time Data
Heterogeneous Sources

Real-Time Data Integration and Replication

Fastest real-time solution Sub-second latency for real-time feeds Guarantee delivery eliminates data loss Eliminates down-time for migration and upgrades Least intrusive to source systems

Bulk Data Movement and Transformation

Fastest E-LT Solution Optimized SET-based transformation for high volume transformations Data lineage for improved manageability Integrates to Data Quality

Oracle GoldenGate

Oracle Data Integrator Enterprise Edition

Summary: Oracle Data Movement & Transformation Products per Solution

NonOracle

Oracle

Heterogeneous

Oracle to Oracle

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GoldenGate Vs. IBM/Datamirror

IBM purchased DataMirror in 2007 and offers the new product under the InfoSphere brand. IBM/DataMirror is the only other major heterogeneous replication vendor .

IBM InfoSphere Change Data Capture

History of reliability problems Weak customer references Repeated challenges in POCs and reports by customers about high cost to implement Heterogeneous replication Legacy in AS/400 platform Support for all IBM Mainframe platforms

Oracle GoldenGate
History of rock-solid reliability Very strong customer references Fast to implement Heterogeneous replication Legacy in Tandem (HP NonStop) Support for DB2 on Mainframe only

GoldenGate Wins Regularly Against IBM

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Upcoming Oracle GoldenGate Events

in November 10th ,ExecutiveI-Sem ar,8AMPST (Click to Register)

Oracle GoldenGate Resources

Key Contacts
North America Sales EMEA Sales Product Management Product Marketing Craig Stavert Martyn Lowry, Don Mowbray, Andre Ros Deirdre Mahon, Miranda Nash Irem Radzik, Dain Hansen

Key Resources
Oracle.com/goldengate Oracle.com/goto/goldengate

External Acquisition Website Product Website Sales kit

http://my.oracle.com/portal/page/myo/ROOTCORNER/SALE GoldenGate S_KIT_REPOSITORY/Products/Fusion%20Middleware/Data %20Integrator/Oracle%20GoldenGate http://my.oracle.com/portal/page/myo/emea/Organisations/E EMEA MEA_ORG_ETS/Data%20Integration%20Platform

Data Integration Page

http://my.oracle.com/portal/page/myo/North%20America%20Sales%20and%20Consulting%20Website/Acquisitions/Golden% NATO GoldenGate Internal Sales Site http:// asengwiki.us.oracle.com/asengwiki/display/GoldenGate/

Oracle GoldenGate Product Management Wiki Page